The Creative Writer

Category: Writing Help for Businesses

  • How to Ensure that Your Message is Understood

    This week I have an extra teenager in the house: a French exchange student. She has been here for one night and is obviously finding the whole situation very strange as she does not speak a lot of English. There is a lot of laughter, a lot of pointing and many mispronounced words and she…

  • How to Have a Good Holiday as a Small Business Owner

    There’s something about being a small business owner that makes it difficult to stop being a small business owner. Even when you’re at dinner, taking the kids to school or even on holiday, then you still have a million small jobs to do: marketing, improving your website or even actually working. How do you manage…

  • Top Five Blog Posts Last Month

    Every so often, it’s helpful to run a ‘best of’ blog post particularly once you have picked up your blogging rate. Here are the top five blog posts on The Creative Writer in March in my humble opinion. Feel free to share any posts that have helped you this month. OK, going to break my…

  • Should Your E-Commerce Website have a Membership?

    It’s a difficult one. On the one hand you want to collect email addresses for a mailing list (always giving your customer an opt-out clause) allowing you to send special offers, promotions etc. However there is evidence to suggest that the more screens that you send your customers to the less likely it is that…

  • Form Alliances with Fellow Small Businesses

    For small businesses, it can be difficult to have the skills to do all that your client may want you to. Your client may be looking for a web designer who also has graphic design skills, or they may look for someone who can design mobile apps as well as designing an e-commerce website. You…

  • Taking Gender into Account when Marketing

    Just a short post today to point you to an interesting article that I read today at About: Marketing.com which is run by Laura Lake. Laura makes some interesting points about the differences in the ways that men and women use the internet. She suggests that these differences should have an impact on the way…

  • Regular Blogging Can Make a Difference

      OK, time to get back to a regular service after all that chocolatey goodness!   When you start a blog, you post a few times and sit back and wait for the visitors to come. You can wait a very long time. Bringing organic traffic to your blog without using backlinks or article submission…

  • What to include in your email newsletter

      A previous article on this website gave reasons why you should have a business  newsletter. Here are some more ideas of what to include when writing your newsletter.   Collecting an email list is a great idea from a business point of view. Allowing people to opt in means that you are gathering a…

  • Writing Compelling Copy

      So often when you read a sales pitch, something seems not quite right. It makes all the right promises: you will be a valued customer, the work will be delivered on time, the right value for the price etc, but something is missing. This something can be the difference between your decision of whether…

  • How to Design a Successful Leaflet

      Although the success of the internet means that people tend to look online for the products they need, there is still a place for the traditional offline means of marketing including brochures and leaflets. You can tie in the colour and format of the leaflet to your company brand: you can be creative with…

Verified by MonsterInsights