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Should You Employ a Cheap Copywriter?
There is much more to being a copywriter than just sitting down and dashing off 500 words on a Word document. Most of the work that comes in to me requires careful research, first, fact checking and then writing a first draft. This will usually need some revision and editing to ensure that it…
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Organising Your Writing
Sometimes you have a large amount of information which you need to get in a document. It can feel overwhelming and be difficult to know where to begin. Spend a little while organising your thoughts which can help you sort it all out.
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Keep Your Clients Happy and Your Business Booming
Finding good clients and customers is can be difficult. Small business owners have to work intensively for their leads and to gain new clients. The most important thing to do to make sure that all your hard work does not go to waste is to cultivate a relationship with your client and keep them for…
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Writing Business Letters
In this day and age of internet, it seems that the old fashioned way of writing letters is finished. Why should you learn to format a letter when email is the primary form of communication? The answer is simple: it looks so much more professional when you learn to write a letter correctly and the…
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How to Write Good Copy – Landing Pages
A landing page is where an advertising link should lead when it has been clicked. Your landing page should not be the same as your homepage. Your landing page should be designed to induce visitors to become customers in as few clicks as possible. Here are my top five tips for a landing page: 1.…
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Do You spam? There is another way to promote your website.
Not a day goes by that I don’t get some tempting offer to buy some little blue pills. Or I might get a comment that sounds legitimate, but it has been posted 20 times by different people. Some comments also seem OK, but when you click on the link (or even just read the url)…
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Which Do You Choose – Directory or Web-Based Advertising
It’s a new year and you have a limited marketing budget earmarked until the end of the financial year. You know that you want to promote your company to the widest audience possible and you are determined to spend wisely. You have a number of choices – which way do you go? Phone Directory Advertising…
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Five Ways that Writing can Help Market Your Business in 2011
It’s a new year and thoughts turn to how your business can bring some more business through the door. Marketing is the lifeblood of any business, yet it can be overlooked and ignored as more important issues such as paying bills and sorting out tax returns loom. Yet if you are not actively looking for…
