What to include in your email newsletter

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Emailing a Regular Newsletter is Good for Your Business
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A previous article on this website gave reasons why you should have a business  newsletter. Here are some more ideas of what to include when writing your newsletter.


Collecting an email list is a great idea from a business point of view. Allowing people to opt in means that you are gathering a list of people who are expressing an interest in you and what you do which can only be good for your business.

Simple Opt-In is Best

Make it easy for potential customers to opt in to your newsletter: include a big opt-in at the side of your blog posts. You can offer free giveaway e-books to encourage subscribers, or offer email courses. Do include some form of validation to ensure that the sign-up is genuine. This can include ‘Captcha’ code which asks the person subscribing to type in a code. This is in order to exclude automatic web crawler programs. Other forms of checks can include your email program asking the subscriber to click on an emailed link to complete their subscription.

There are some great email programs out there such as mailchimp and feedburner. This article is more about the kinds of things that you can include on your email newsletter.

Items to Include in Your Subscription Newsletter

The idea of the newsletter is to keep your business to the forefront of your customers’ minds. Use your logo at the head of the letter and keep it easy to read in an email window. Use a clear font which is a reasonable size. You can post a short contents section with links at the beginning. Include any special offers fairly quickly. You can offer vouchers to print off or special coupon codes which can be used at checkout. You want to encourage people to visit the website and buy.

Next include some hints and tips. It can be a brief article about some aspect of your business – something that adds content value to your newsletter. You can talk about new products coming soon and perhaps mention an exclusive introductory offer for customers receiving your newsletter. Do include low resolution photos which are clear and self-explanatory. No customer will wait forever for a newsletter to load and they may get impatient if it is blocking the rest of their email, but pictures can add extra interest as well as demonstrating the product.

Encourage Feedback on Your Service

Finally, you can encourage customer feedback by posting a survey and asking for client recommendations for your website. Including client recommendations on your site helps to validate the site and offers encouragement to other potential customers browsing.

You should always include an opt-out clause on any newsletter and your privacy policy on your website should clearly state what you do with the email addresses that you collect. The email programme that you choose to use will offer you more information on how these programmes work and how you should use them. You should never use them to spam your customers. Nothing is more likely to put them off your business.

Photo Link: Photo on Creative Commons by Ysangkok


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