Taking Gender into Account when Marketing

Just a short post today to point you to an interesting article that I read today at About: Marketing.com which is run by Laura Lake. Laura makes some interesting points about the differences in the ways that men and women use the internet.

She suggests that these differences should have an impact on the way you market your business. Effective marketing is about narrowing down your target market and aiming your sales message directly at it. Laura is suggesting that gender should also be taken into account.

What do you think? Do the differences between men and women indicate that their gender should be taken into account when planning marketing campaigns?

Is this something that you already do? Let me know in the comments below.

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