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Writing Compelling Copy
So often when you read a sales pitch, something seems not quite right. It makes all the right promises: you will be a valued customer, the work will be delivered on time, the right value for the price etc, but something is missing. This something can be the difference between your decision of whether…
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How to Design a Successful Leaflet
Although the success of the internet means that people tend to look online for the products they need, there is still a place for the traditional offline means of marketing including brochures and leaflets. You can tie in the colour and format of the leaflet to your company brand: you can be creative with…
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Should You Employ a Cheap Copywriter?
There is much more to being a copywriter than just sitting down and dashing off 500 words on a Word document. Most of the work that comes in to me requires careful research, first, fact checking and then writing a first draft. This will usually need some revision and editing to ensure that it…
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What to do with a Scam Email
It is thankfully rare now, but I used to regularly get emails from Nigerian gentlemen asking me to help them get funds out of their country and promising a big wedge of cash to do it. Of course I would need to forward my bank details and an amount of money to enable them to…
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Google Algorithm Change Rocks Content Websites
Last week, the biggest search engine on the internet at the moment announced a change to the algorithm it uses to rank articles when responding to search criteria. The change was meant to help to weed out duplicate and low ranking articles on content websites, sometimes referred to as ‘content farms’. The idea is that…
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Organising Your Writing
Sometimes you have a large amount of information which you need to get in a document. It can feel overwhelming and be difficult to know where to begin. Spend a little while organising your thoughts which can help you sort it all out.
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SEO Basics – Choosing Your Keyword Phrases
Keyword phrases help to define your blog and explain to the search engines what your blog is all about. If you want to lift your blog above others in the same subject, then it is important to get your keyword phrases right so that when customers search for a subject, then your blog is the…
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Keep Your Clients Happy and Your Business Booming
Finding good clients and customers is can be difficult. Small business owners have to work intensively for their leads and to gain new clients. The most important thing to do to make sure that all your hard work does not go to waste is to cultivate a relationship with your client and keep them for…
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Defining the Words You Use 2
Words are the tools of a writer’s trade. It can sometimes be helpful to know more about your trade in order to improve your work.
