Category: Blog

  • SEO Basics: Adding Content to Your Blog

    Adding fresh relevant content to your blog is one of the important rules of search engine optimisation (or SEO). It has been said by someone, somewhere that content is king. The search engines adore new content added regularly to a blog. It is therefore a given when starting a blog that adding to it regularly…

  • Style Guide – How to write an Outstanding Headline

    Headlines are designed to grab the reader and entice them to read further. Some are clever, some are funny while others are perfect. How do you write the perfect headline?

  • How to Define the Words You Use

    Each word that you use as a writer has a function. They all have a part to play in communicating your message through your writing. Here are some of the names of words that writers use every day and their function in a sentence.

  • Getting Feedback on Your Business

    It can be good to talk to people about their opinions on how your business is doing. When we deal with customers, it is important to know that we are doing a good job and that our customers are happy with what they are receiving for their money. When you are first starting out, it…

  • Writing Business Letters

    In this day and age of internet, it seems that the old fashioned way of writing letters is finished. Why should you learn to format a letter when email is the primary form of communication? The answer is simple: it looks so much more professional when you learn to write a letter correctly and the…

  • Using Apostrophes – its and it’s Part 3

    In the first post on Apostrophes, we looked at using them with plurals and singular nouns to show possession. The second post looked at using apostrophes with contractions. This post will examine a simple little word, yet the apostrophe is often used wrongly in it.

  • Copyright

    Copyright laws can be strange and complex – there have been a few famous authors taken to court accused of stealing their story from another book – but the point made is serious. You can be sued for wrongfully using another person’s work.

  • How to Write Good Copy – Landing Pages

    A landing page is where an advertising link should lead when it has been clicked. Your landing page should not be the same as your homepage. Your landing page should be designed to induce visitors to become customers in as few clicks as possible. Here are my top five tips for a landing page: 1.…

  • A Guide to Using Apostrophes Correctly Part 2

    In the last article, we talked about apostrophes and the ways that they could alter meaning. To read back what was said, click on the article title: A Guide to Using Apostrophes Correctly Part 1. The other main way that apostrophes are used is when two words are contracted to form a new word. Don’t…

  • Do You spam? There is another way to promote your website.

    Not a day goes by that I don’t get some tempting offer to buy some little blue pills. Or I might get a comment that sounds legitimate, but it has been posted 20 times by different people. Some comments also seem OK, but when you click on the link (or even just read the url)…

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