Many businesses consider having a blog an essential part of their website. Blogging offers a chance to connect with your customers and enable them to see a little of what you do. Blogging brings fresh content to your website and that is a good thing when it comes to search engines.

Deciding to have a blog is a regular commitment. How often you update it is up to you, but updating it regularly ensures that visitors to your website can see that you use your website and that you still have a valid business.

1. Adding fresh content to your blog ensures that your website stays fresh and current. Coming across a website which has not been updated since 2007 says ‘I don’t care’ or even ‘I’m no longer in business’.

2. Finding new subjects to write about helps to expand your own learning and enables you to keep up with trends and learn more about your own business. It will also help you keep your brain active and engaged in your business. You might even get some new ideas to help your business.

3. Putting up a new blog post gives you the opportunity to promote your website and your business using social media. Keeping in touch with customers through social media is becoming increasingly important. You want your business website to be well-known through social media, although spam is not a good idea.

4. You can use your blog post to promote special offers or to offer other promotions designed to increase business and encourage return customers. This can be a great way to use a blog post. Design it carefully so that links leading to products or services are visible and easily accessed.

5. Regularly updating your blog will help to reassure your customers that you are a trusted company for them to do business with. Trust is increasingly important on the Internet. A trusted company will bring more repeat customers.

Regular blogging can bring many benefits to you and your business website, so stop reading this post and go and get writing!

Sarah Charmley is a UK-based writer who offers blogging as a speciality. If you would like a carefully crafted blog post on a topic of your choice, use the contact form to get in touch or email sarahthecreativewriter (at) gmail.com.