What is Plagiarism and How Do You Avoid it?

Definition of ‘Plagarism” from Etymology Online:

plagiarism (n.)

“the purloining or wrongful appropriation of another’s ideas, writing, artistic designs, etc., and giving them forth as one’s own,” 1620s, from -ism + plagiary (n.) “plagiarist, literary thief” (c. 1600), from Latin plagiarius “kidnapper, seducer, plunderer, one who kidnaps the child or slave of another,” used by Martial in the sense of “literary thief,” from plagiare “to kidnap,” plagium “kidnapping,” from plaga “snare, hunting net” (also “open expanse, territory”), which is perhaps from PIE *plag- (on notion of “something extended”), variant form of root *plak- (1) “to be flat.” De Vaan tentatively compares Greek plagia “sides, flanks,” Old High German flah “flat,” Old Saxon flaka “sole of the foot.” (Accessed 19/1/2021)

https://www.etymonline.com/word/plagiarism

green-frog-swimming-in-green-pond -with-butterfly-on-head — Image by Frank Winkler from Pixabay

Starting an article on plagiarism with a copied definition from another website may be an unusual way to start an article, but there is a reason for it. This quote is within quote marks or inverted commas, it is attributed and referenced correctly. The copying of another’s work or plagiarism seems to be growing more common. It seems that where there are websites, there are people willing to create tools to copy them. It can happen to blog posts, e-books and pictures too.

Examples of Plagiarism

I came across this topic while attending an online business group as a guest. I arrived, was deposited into a Zoom breakout room and was asked a question. A business had had a former client set up their own business in the same field which involved renovating properties. The original business had a gallery as a form of testimonials of the work that they had done. The former client had chosen to copy all the photos from the original website which seemed to indicate that they had done the work. It is illegal to copy another’s work, but also dishonest. Those photographs are a means of persuading potential customers to hire them as a renovator. What if their skills are not up to par? The original owner had tried to get them to take it down but had so far been ignored.

I have also known blog owners who have found their blog posts on someone else’s website and mailing list owners finding their content copied across onto other mailing lists. If you post content regularly, then it is worth checking regularly that no one else is taking it and passing it off as their own.

Disclaimer: I am not a lawyer nor trained in any form of law. If you are thinking of taking action against someone who has stolen your intellectual property, then please consult a legal professional.

Why do We Need to Add Fresh Content Regularly?

Business websites add content to their websites for several reasons: to

Show testimonials and pictures from satisfied clients

Raise their business blog in the search engines, so they update content regularly

Communicate with their customers and indicate that they are a live business.

They may also update promotions and offers to their customers.

If there is duplicate content on the internet and Big G finds it, then it can do one of two things: it may determine which is the older content and penalise the newer website or it might penalise both.

Consequences of Plagiarism

Consequences of plagiarism can include a loss of reputation among peers, a legal challenge and even a lawsuit for damages. Copyright laws differ in the countries of the world, so the actions a plagiariser faces may depend on the country where the original creator lives.

Intellectual Property

In the UK intellectual property such as a story, book, drawings or photographs are automatically covered by copyright. You do not need to do anything further to protect them and you can take legal action against anyone who steals them. It is wise to put a copyright protection signature on your intellectual works, particularly photographs. You can add a watermark while editing if needed. It is possible to read an overview on intellectual property. Make sure that you use images that you have permission to use or are Creative Commons on your website.

Protecting Your Words and Images

If you become aware that someone is using your intellectual property, then you can send a ‘cease and desist’ letter as a first resort. You can ask legal advice before sending it. There are examples available on the internet. You will need to send it to the owner of the blog. Some people advise to send an invoice for the use of the property. Your aim is to get them to take it down. If that doesn’t work, then get legal advice. Quite often, a legal letter from a solicitor is enough to get the content removed. You could contact their hosting platform if you get no answer from the person, themselves.

Writers’ Code of Conduct

Writers also need to protect ourselves from allegations of plagiarism. Following a code of conduct will help to protect you.

Top Tips

Use a range of sources so that you can find evidence for your writing and back up the facts

Never just copy a chunk of writing or cut and paste

You CAN describe what other people have said and talk about the relevance to what you are writing about

Quoting what is said (using quote marks and an attribution to the author, usually with a date) is an acceptable way to use other people’s work

If you are not sure how to reference correctly, ask the person you are writing for as there is usually a guide

Keep notes on your sources. This enables you to prove that you used them. Helpful when putting a bibliography together too or to help add footnotes or appendices

Businesses, what is the best way to protect your intellectual property and have you ever had to warn someone off? Leave comments below.

Business Owner – How to Improve your Website

Have you been thinking that it’s time to improve your website?

It’s been years since you did anything with your business website. The About information is out of date and the last blog post is dated 2018. Perhaps you have some products that you should add, but you never seem to have any time. The website needs a good makeover, or at least to take part in a TV show where you will get several areas made over in 60 minutes by Laurence Llewelyn Bowen.

Your website is an important tool that will help your business if you keep it updated. The first thing that you should do, is to put aside some time to work on it. There are several areas to look at which should help it improve:

Theme

Images

Feature Image

SEO

Navigation of the website

Information about your business

Blog Content

Links to social media – making content easy to share

Improve Your Website Theme

The theme is the first big decision. You may have had your theme for a very long time and it is starting to date. Keeping your theme up-to-date is important for security, If you use a WordPress blog, then changing your theme is easy. You can browse the themes and just pick one. Each theme has an option to preview. This means that you can see how your website would look before making the move.

You can also buy a custom theme from a developer for WordPress, although you may need some support to make the website work as you want. Most of the themes are able to use custom colours and you can add your own banners. Make sure that you have saved your website to back up before changing the theme.

Which Theme?

When looking for a new theme, I take into account the ratio of content to images, the blocks available to add badges or other things linked to my work. I also look for navigation of the website and how easy it is to locate the important pages and the ability to add social media. The theme should look clean and work well with any plugins. It should also support mobile devices.

The current trend is for image-heavy themes, but I prefer more space for content as I am a writer. My current theme is 2015 for WordPress. I have used it for over a year and I like how it looks and it is easy to set up to my specifications. I do keep an eye on new themes and I will change if I find I like a theme better, or if my theme stops being supported. So choose a theme that works for you and your business and helps to improve your brand.

Images

Using the right images help to improve your website. How you find your images depends on your budget. There are a number of free websites out there that will enable you to find topical images to suit your subject. If you are writing about a generic topic, then you will usually manage to find an image using a free website. Examples include Pixabay, Unsplash and Pexels. Many will allow you to donate the price of a cup of coffee in order to help support the website. You are also sometimes asked to attribute the image. Make sure you read the terms of use and follow them.

Some businesses take out a monthly subscription to one of the big image websites such as iStockPhoto. This can give you access to a huge amount of images, including graphics, on any subject you can imagine. I have previously used this method and it is important to choose your image carefully. Look for ones that seem natural rather than posed and make sure that the detail that you want is positioned correctly in the image. Some websites use small photos and you need to ensure that the image can be seen.

Feature Image

Do use the ‘Feature Image’ if available. This will put a thumbnail blog post image to represent the blog post. This is a feature of WordPress, which can be found on the right hand side page of the post in edit mode. The button tells you to “Set Feature Image” and gives you instructions to do so. I would always use the image that I have chosen to illustrate the blog post.

SEO

There are some great plug-ins to help you improve the search engine optimisation (SEO) of your website. I use Yoast. There is both a free and a premium version. Yoast combines the ability to adjust your SEO to help your website, with links to great information that explains why you are asked to take these steps. It gives you pointers on readability, passive voice and length of sentences. It also enables you to edit the snippet that can be seen if your blog post comes up in a search. It enables you to think about SEO while you are editing the post and this can help your website move higher in the search results. I can disagree with Yoast, but at least I know that if I am ignoring its advice, that I may be limiting my search engine ranking. The advice it gives is sound.

Yoast can cause a problem if you are running Google XML sitemaps. I found this blog by Winning WP which explains the problem clearly and what to do about it.

Easy Navigation to Improve Your Website

How the users navigate your website is key.

Can they find your ‘About’ page?

Can they find out how to contact you?

Do you need a landing page to sell a new product?

Or are you selling a service and you need to highlight the skills you offer?

Answer these questions and set up your website to highlight these services and your website will really be improved.

Readability on a Mobile Device

Can users navigate your website on a mobile device? It is good practice to check out how your website looks on a mobile device and how easy it is to navigate. You may change the navigation of your website according to offers you are promoting, or if you have a new product coming out that you wish to promote.

Think through where visitors land when they visit your website. Is it clear where they go for offers? For your blog, news or events? To learn more about your company? If it is not obvious where to go for this information, then change your website so that it is more user-friendly. Your theme should enable you to make this kind of change without too much technical knowledge.

Tip: Ask a friend to go on your website and see what they think about the navigation of it. A fresh pair of eyes can help you find where improvements to your website are needed.

Information about your Business

Is your website getting your message across? Can visitors to your website understand what your business does? Does your website enable visitors to do what they want to do?

Customers want to know about the company they are dealing with. The information about your business should be up-to-date. It should be clear to website visitors what the business does. Include a short statement that explicitly explains what you do and what actions potential customers can take to contact you. Make it easy for them to contact you – include phone number and email if needed.

Blog Content

Writing a blog for your business is one of the best ways to improve your website. Regularly adding content can help your position in the search engines. Blog posts can be short and pithy or they can be long useful content. You can write a mix of evergreen content or content which does not date. You can also write news-type content where it is only relevant for a short space of time. Your blog should reflect your business and written for your audience. It is important that it contains subjects of interest and useful information. Blog posts can also contain a call to action that encourages the reader to respond in some way.

Thinking up subjects for blog posts can be hard at first, but the more you do it, the better you get. You can include interviews, news, events, how to posts and more. It is best to post a regular blog, but how regularly is up to you. You can also ask people to post guest blogs if they are of particular interest.

Check out this retro post from 2016 on 30 Ways to Find Blog Post Ideas

Links to Social Media

If you use social media to promote your business, then do include it on your website. Only include social media where your company is active. There’s nothing worse than a potential customer clicking on a link and the last post was 2017. If your company is active then retweeting blog post links can help bring potential customers to your website, increasing traffic.

Be careful and do have someone monitor your social media regularly. Often customers can use it as a place to get your attention and complain. If you get a complaint on social media, it is not necessarily a blot on your company. However you will want to pick up on it quickly and resolve it.

Have you improved your website recently? Which elements did you take note of? How important is it that your website gets your message across?

Five tips to get a clear message across

How clear is your message on your website? Can people tell what you do? Can they work out what you are selling or offering? Or does your website leave them confused? Here are 5 tips to help you make sure that you get your message across.

Know the message you want your clients/customers to get

So, what’s the message in this post? I definitely wanted readers to understand that they need to ensure that the right message is being put across. Are your blog posts the kind of message that your customers expect to see or do they not really relate to what you are trying to do? The worst thing you can do is to confuse the message with extra padding. Decide on a message and how you are going to get it out into the wide world. If you are trying to ensure that your message is heard, then keep it consistent throughout the next few posts. Try to avoid language that will obscure the message or detract from it.

For example:

“It is vitally important that during these days of the Coronavirus pandemic that you do not stop communicating with your customers. It is more important than ever that your customers hear from you.”

“Talking to your customers could be a good thing, what if they needed your services during this time of pandemic? If you keep in contact with them then they will know that they can count on you.”

I feel that the second message is more woolly: it uses words like ‘could’ and ‘what if’ rather than the stronger language of the first one. It could be argued that both get the message across, but which is more likely to make you take action?

Know which customers you want to get the message

Do you know who your customers are? What kind of people they are, what they do and what factors make them buy from you? If you know this information, then crafting a message for them is so much simpler, because you can appeal to them directly. If you are looking to design websites for people, then you need to post case studies that show how you have helped people to achieve the website of their dreams. A photography website needs to be full of gorgeous images to showcase your talent and a writer website needs to show a variety of writing that reflects the kind of work that you are looking for.

Know the actions you want customers to take

And make sure you tell them. Don’t leave people guessing as to what you want them to do – tell them. Explain what you are offering, explain the T&Cs and make sure that they have all the information that they need to make a decision. You could set up a landing page just for those clients that you are targeting to make sure that they have access to the information in one place. Make it easy for them to find the information so they can act on it.

Keep it simple

Keep the message clear and simple.

Here is the offer.

It is worth this much.

It is currently priced at this much for a short time only

Buy before (date) to get this offer

Here is what you get

Here are the bonuses for buying by this date.

Finish with a clear call to action

Make sure that your customers are in no doubt as to the action that you want them to take next. The rest is up to them.

Are you looking to get a clear message across? What are the best ways to engage with your customers? Comment below to share with others.

How to put together an editorial calendar for bloggers

Since my first 30 day blogging challenge in 2016, I have used an editorial calendar. Different people may have different ideas of what constitutes an editorial calendar.

I use a spreadsheet to store ideas for blog posts or other content so that I have a constant stream of ideas to use when I am trying to think of something to write. PR people use editorial calendars so that they can put useful content out when they are trying to run promotions, or publishers might use one to keep track of their publications. Depending on what you are trying to achieve, you might find this tool useful.

How can an editorial calendar help you in your business?

It’s a great place to store ideas. Ideas are all around us, but sometimes it can be hard to remember them. When I find a great story or possible blog post, I make notes about it.

You can use your editorial calendar to note the angle that you are going to take on the subject. This might not matter if it is a personal blog, but if you are working for someone else or even several other people, it might be worth making a note to ensure that you remember your original thoughts.

I find it best to keep an editorial calendar for each different blog, especially for clients. For the blog posts that I write at the moment, some can link to awareness weeks or months and it can be handy to have those planned out in advance, so that I already have some ideas for topics. Bloggers could also use the tool for planning guest posts to keep track.

Using pictures can be a good way to jog your memory. You can add a link or an actual picture to the spreadsheet if you wish.

Dates: I always date when I had the initial idea and I will usually add a date at the end of the row when I have used the idea. Sometimes I will have brainstorming sessions for a number of blog posts and it is useful to know when they came in handy.

Keeping track of sources in an editorial calendar

As well as adding the website for the source, there may be other sources linking to the idea. I will add these too, so that I can keep track of them all. I also keep notes on the possible blog posts, which may include headline ideas and possible keywords.

If you have a number of blogs, then you might like to indicate which blog the idea is for. This enables you to keep all your ideas in one place. It also means that you can repurpose ideas for different blogs, by finding a different angle.

The best thing about the editorial calendar is the ability to plan content. If there are particular dates you want to publish around, or events, then it can help you to plan this in detail. If you want to do a blog post series, then you can use your calendar to plan this. If you have some guest posts planned, then you can include these too.

You can add social media planning, include video links and plan the launch of your next ebook. You can make your editorial calendar as simple or as extensive as you wish.

Here is an example of an editorial calendar:

Date	Idea	Source	Source	Notes	Date used	Social Media Notes
5/3/2020	Using editorial calendars	https://buffer.com/library/all-about-content-calendar		Bloggers – kw

The headings can be changed to suit your own particular blog.

Do you use an editorial calendar? Do you find it helps to plan content? Comment below.

How can freelancers and small business owners avoid scams?

It is one of the saddest things about human beings that where there is a crisis, there is someone who has a scam to exploit that crisis. Barely had the coronavirus hit in the UK, when there were people working out ways to take other people’s hard-earned money using the disease as an excuse. From knocking on people’s doors and demanding money for illness testing to people being stopped with shopping bags and asked to pay a fine by people wearing no uniform (true story) there seems to be no depths to which scammers will not stoop.

As business owners, we put our details out on the internet so that potential clients can contact us, but what if people do not want to hire us but to scam us instead? We should be prepared to get the police involved if there has been a successful scam on our business and we should share the stories so that others do not fall for the same thing.

Here are some scams and some ways that we can protect ourselves.

ID Fraud

Many scams involve the stealing of ID in order to defraud banks or other organisations. Particularly be careful of potential phishing emails.

Keep your details and those of your customers safe and also keep safe and password-protected those electronic devices where they are stored.

Email Fraud

Email frauds can come in a number of different ways. Be careful of emails from HMRC that do not actually come from the right email address and ask you to click on links. Or be wary of emails from your bank, asking you to verify details by clicking on an email link. There can be emails pretending to be from Amazon or your broadband provider or mobile phone operator, all asking you to click on a link and enter bank details, either to confirm them or to “avoid fraud”.

You should always be wary of unsolicited emails. Scammers are able to copy logos, imitate the way they think an official body should communicate and make sure that the email initially looks legitimate. However, the email link is not usually an official one and will look quite different to the correct email address. If in doubt, then ring the institution in question and check it out.

Scam Phone calls

Scam phone calls can happen in a number of ways. This can involve people pretending to be from your bank, from HMRC or from a computer company which says it needs to check your computer remotely. They may be looking to get your bank details or access to your computer. They can also make it look like the phone call is a genuine number.

Do not give any details out over the phone and end the call. If you decide to call your provider, then be aware that some fraudsters can delay hanging up the phone and pretend to be the person you are calling. Wait for at least 20 minutes before trying to call a number after receiving a suspicious phone call. You can also reject cold calls and put strange phone numbers through a search engine which could tell you which company they belong to. You can block numbers that try to call regularly. Don’t respond to unrecognised missed calls or texts and you can also check a company’s phone number by calling from a different phone. Don’t take a caller’s word for it that they are who they say they are.

Invoice Fraud

A business needs to check every detail these days, as scammers can send fake invoices that seem legitimate. The invoice may appear to come from a genuine supplier, but the details send the payment straight to the scammers. It’s known as APP or authorised push payments which persuade companies to pay a seemingly normal invoice but which has not been sent by the right person. There have been situations where the bank has queried the transaction, but the person paying has been so sure that it was right, that they insisted on paying. Then they found it was a scam.

The answer to this one is well-trained staff who know to check with the supplier before paying. The fraudsters hope that the invoice will be paid with no questions asked, but if your staff are able to check out the validity of invoices, then only the right invoices are paid.

Royal Mail Scam

This can consist of an email suggesting that a parcel is being held for you and that you need to rearrange delivery. Filling in details means that the scammers may install ransomware where your work computers will shut down and you will need to pay money to get them released. There can also be a card through the door where you ring a number which is charged at an extremely expensive rate. There have been some high-profile instances of ransomware where the company paid to get their computers back. Once a computer is locked out it can be very difficult to get back.

For the first scam, you need to back up your computers regularly to make sure that you can access an up-to-date storage if needed. You may need to bring in the Police to get this checked out.

For the second, if you are not expecting a parcel, then check it is real. You can normally pick up a parcel from your local Post Office sorting centre with ID and the card that was posted through your door.

Do you have any good advice on how to avoid scams? Please share below.

Metropolitan Police advice on business fraud

National Crime Agency on fraud

Online networking for stay-at-home workers

Missing the watercooler or the canteen already? It’s been over a week since workers of all kinds have been told to work from home if possible in the UK.

One of the best things about working in an office is the people that you meet and work alongside. One of the downsides of enforced working from home is that you are unable to get out and about and meet people. We are social animals and we need contact.

Here are some tips for online networking (from home):

WhatsApp chat groups

My book group is on WhatsApp and since the lockdown, it has lit up the airwaves! We have sent quizzes, videos and all kinds of things across it. We are also planning to meet up virtually in our pjs and those who like a tipple will be able to drink and not worry about getting home! If you have WhatsApp group chats, then using them to keep in touch can be quite useful.

Facebook groups

Facebook groups can be good for keeping the larger community together. For example, the local church groups have been busy updating their feeds to keep their congregations informed on how they are going to run their services. They have created events which has enabled them to promote them to their followers. Of course there have been national events happening as well and these have also been promoted.

If you search for Facebook groups related to your line of work, you will probably find one. These are great for meeting new people and getting information and advice. You may have to be approved to join and sometimes you have to answer questions. If you belong to a group which is struggling to keep in touch, why not set a Facebook group up? You can set a group to private or public depending on their type of activity and it’s a great way to keep in touch.

Twitter hashtags

Communities often meet up on Twitter at set hours through hashtags. Try searching the website for hashtags relevant to your work and see what you can find.

If you are a writer or freelancer, there are some amazing Twitter groups who meet up using hashtags. They usually meet up at a particular time each week. Twitter is also a great place to meet authors.

Try:

#freelanceheroes

#freelancechat

#ContentClubUK

The format is usually asking questions and people tag themselves using the hashtag to answer them. It is a great way to learn more about working as a freelancer.

You could also check out:

#amwriting

#WritingCommunity

You can also keep contact through the Linked-In community, either through posting and commenting on posts or through the different groups that run on there. In a lockdown situation, this can only be helpful to your business.

How are you keeping in contact with work colleagues and friends at the moment? Please share in the comments below.

New Business Expectations vs Reality

What can a new business owner expect?

How did you expect things to be when you started your new business? Did you expect it to be effortless, fun, empowering? Was failure part of the plan? What about clients who don’t want to pay? Every person who starts a new business, has an idea in their head about their future work life and how it is going to be. Unfortunately, the expectation does not often meet the reality.

Here are some of the expectations that a new business may have and the reality behind them:

Expectation 1 – Clients will beat a path to your door

Stop the world – my new business has arrived! I offer such an amazing service that clients will be falling over themselves to hire my services! The phone will be ringing, the email will be filling up and my bank account will be growing fat.

Reality: Most new businesses rely on friends and family to begin with. Unless you are excellent with Facebook marketing, you will find likes, shares and follows difficult to come by and there will be long periods of boredom, followed by (hopefully) frantic rushes where everyone arrives at once!

What to do: Market yourself constantly. Build a profile on Linked-In, set up a Facebook page, build Twitter and Instagram accounts. Reach out to past colleagues, contacts, anyone who might have an interest in what you do. Decide on a strategy that you will actually feel confident carrying out and get on it. Paid advertising can work, but it can also be a black hole for your money, so should be approached with care and preferably with sound advice.

Expectation 2 – Clients will always pay on time

You always pay your bills on time – so why doesn’t everyone else!

Reality: Sadly it is not uncommon for large companies to postpone bill-paying for up to 3 months! How can you keep your cashflow going?

What to do: The answer to this is in your initial communications with a client. When it comes to buying a product, most people expect to pay before the product is shipped. Buying services is a little different, and it can seem as though you don’t want to raise the delicate subject of money. However, the client expects to pay you and you expect to get paid. In order to ensure that you are paid in a timely fashion, the best thing to do is to expect clients to sign a contract with you before starting work. This way, you can state how quickly after delivery of the product that you expect to get paid and the client understands it too. I f the client pushes back and says that this is not possible, then you can either negotiate or walk away.

Expectation 3 – Your website will fly to the top of Google in no time

Such a well put-together website will surely be recognised by the search engine for the artistic masterpiece it is!

Reality: Search engines work off a series of algorithms in order to rank non-paying websites in response to a search request. This means that you need to ensure that your website follows all the principles of good SEO.

What to do: Keep adding fresh content and optimise that content for SEO or search engine optimisation This means making sure that your blog posts are written with good SEO principles in mind. If your website is on WordPress, there are some good SEO plugins out there which will help you manage the SEO. Length of time helps too.

Expectation 4 – Clients will always love the work you do

Reality: Unfortunately not all clients are able to explain or even know what it is they really want. Some business owners are left to give it their best guess.

What to do: Find ways to pin down what it is your client wants before starting work. You can use a questionnaire, a telephone conversation, ask for examples of other websites that they admire – all these things can help them to explain to you what they want. This is not a guarantee that you will get it right first time, but it can help. Also always emphasise that the first piece of work you turn ij, can be raft which can be changed.

Expectation 5 You will always have polite customers

Reality: Unfortunately not!

What to do: Keep your cool. Working for someone in your own business does not give them the right to abuse you or get angry with you. Stay calm but don’t take any rubbish from them. If they regularly get rude or abusive then it is best to end the relationship. As a business owner, you do not have to experience that kind of thing.

Business owners, how did you negotiate your expectations over the reality of your experiences? Comment below.

Should you use Free Business Search Engines for your Small Business

30 Day Blogging Challenge Day 4

There are lots of free business search engines around. Many have been going for years. They often offer a basic free listing, which can offer improved visibility if you decide to pay for their service. How do you know if their paid-for service is any good and how can you make your free listing worth taking the time to do?

Adding yourself to free business search listings seems a no-brainer on the surface. You can usually put in contact details and a few details about what you do, for the the princely sum of time. The websites will usually try and upsell you to a paid listing, but it is up to you to decide whether it is worth it. Check out the paid listings – do they get enough for their money? Fill in as many details as you can and make sure that you include things such as a photo, your website and social media details.

Many of these websites bring new entries to the fore after paid-for accounts. It can therefore pay to go back every couple of weeks and amend the free listing, to see if it brings you back to the top of the list.

Here are a few that I have used: (Disclaimer – there are no affiliates in this post – just my opinions!)

FreeIndex

Pros:

Able to search for keywords in an A-Z list.

You can set up an email alert when the website receives quote requests for something that is similar to your business

The website has a fresh, clean design with colour pictures and is easy to navigate.

You can search, using a number of terms

The website gives you an author image, key services for search terms and the chance to write a description of your business.

Customers can also leave reviews and the latest reviews are shown on the landing page

Premium or paid listing enables you to be listed above non-premium members with a super-highlighted listing, an extended search radius and more keyword tags. You also get alerts before non-premium members and the ability to upload more photos and videos and they also stop advertising nearby businesses which offer the same services on the same page.

Cons:

The free listing does advertise nearby businesses that offer the same service lower down the page

You really need reviews to keep the momentum going, but it does say when the page was last updated, so keep updating it.

My opinion:

I have had 1 client through this page – but he never left me a review, so my reviews are 0. I don’t get many leads from it either. At the moment I maintain the profile, but is it worth it?

Might be worth trying for a new business, or if you’re offering a popular business that people are looking for like leaflet drops.

Google My Business

Pros:

Works well with a Gmail account

Able to post blogs

You get statistics from the posting each month, which say how many visitors you had and the bounce rate

Google is a pretty big search engine

Cons:

Can’t think of any really, except I have not had clients through it yet.

UK Business Forums

More of a forum than a listing, but it is still very active. You are welcome to browse for free and even ask questions, but there are areas that are members-only for a fee.

Pros:

All kinds of businesses are covered here and whatever your question is, you are bound to find it answered.

Newbies can ask questions and have them answered

They have regional forums for different areas of the UK

They include social enterprise in the forums

It’s current and still well-used

Cons:

The Marketplace where jobs are posted is for paid members only

Have you found any free business listing websites that have been good for your business? Please share below.

3 fears you face as a business owner and how to work through them

We have all experienced fear. That uncomfortable moment when the pit of your stomach falls through the floor and a feeling of dread creeps over you. Fear is a healthy response to stepping out of our comfort zone. Sometimes, however, the emotion can take over and paralyse you, which can prevent you taking action.

But what if you let fear rule your actions?

Fear of starting a project

It can be possible to be afraid to start something. You take that normal piece of business advice, which is to formulate a plan – and then you plan and plan and plan. Or you research, research, research. You are so busy planning and researching, that you don’t ever start. Ever.

Answer:

While it’s good to plan and research, the time does eventually come when you need to start to do something. How will you ever learn if you simply stay safe? No one can plan for ever and sometimes you just need to get something done.

Find a small step and just take it. Make that first step to that thing you want to do and then follow it with another and another. If it helps, break down the whole process into small steps, just make sure that you then follow through and take action too!

Fear of not being able to carry out the work

There can be a real fear of taking on too much and not being able to fulfil your work demands. This especially applies if you are working in a service industry. You might be afraid that family demands could mean that you are unable to work, or if other demands on your time increase the pressure. How can you give 100% to your work when so many other things threaten to take over?

Answer:

Strangely, the answer to this one is planning! Know the hours you have to work and make sure that what you take on will fit inside them. Always allow a little extra for the unforeseen event and keep the communication with your client flowing. It is true that life has a habit of tossing little problems in your way and no one can guarantee that they will always be able to fulfil the work, but you can mitigate it as much as possible by ensuring that you keep a good grasp of what needs to be done. If this means making an old-fashioned timesheet to ensure you give enough time to different projects, then so be it.

Fear of not being good enough

No one knows all the answers when they’re just starting out, but there can be a real fear of being found out! What if the people you network with, realised just how much you are finding it hard to keep on top of everything? What if your business fails in a spectacular way? How can you say that you are an expert when you have only just started?

Answer:

Everyone can feel this way sometimes. It is one of the ways we put pressure on ourselves. However, we can choose to listen to the disparaging voice in our head, or we can tell it a few home truths. Just because you have this fear, doesn’t make it true. We need to find ways to counteract the voice with logic and calmness.

One way to help this is to have a good friend, who knows what you do, how hard you work and what it has taken to get there. A conversation with them might just be the antidote you need to a doubtful voice inside your head.

What fears have you faced while running your own business? How do you manage to face them down and still get things done? Comment below.

What systems does a beginning freelance business owner need?

Setting up as a freelance business owner can be quite exhilarating – that rush of being your own boss and working as much or as little as you like, however there are some things that you will need to get organised. There is no one else to do it, it’s just you. What kind of systems will you need to get your freelance business up and running?

Billable hours

Work out how many hours a week you wish to work. Fit them in-between the school run, walking the dog, unloading the dishwasher – stop! By all means get jobs done as well, but the most important thing is making sure that you have some hours that you can use to get work done. You can organise yourself as you wish. If you work best waking up very early in the morning and stopping work at midday, then do that. If you prefer to sleep late and work into the evening, that is fine too. Your work schedule is your responsibility and as long as you can get your work done, then nobody is going to worry about the hours you keep.

Marketing hours

You will need to set aside some time for sending out queries, pitch for work, sending out your CV and all the other things that need to be done. You may wish to network at an expo or go to a business festival, but know where you can start to find clients.

Time off

Nobody can work for 24 hours a day, 7 days a week. Do set aside some time that is untouchable, the equivalent of a weekend. When the time is, depends on the work you are doing. Working with overseas clients may mean unsociable hours for the country where you live. Just make sure that you plan some time so that you can recharge your batteries.

Invoices

Know in advance what you need to charge in order to pay your bills. It is up to you to negotiate a wage that you can live with. I will cover this in more detail in another blog post, but for now, you need to set up an invoicing system so that you can get paid.

Decide how you can accept payment. This may mean by Paypal, direct bank transfer or some other means. Invoices are legally required to have certain information on them and it is worth checking out what is needed for your country. At the very least, you should have your contact information, the client’s contact information, the work done and the price. You should also explain how you are to be paid and how long the client has to pay.

Some word processors offer an invoice template which you can customise for yourself and fill in. I would suggest saving a template for each client, so that you can quickly send the next invoice. I set up a code for each client, for example Joe Bloggs would be JB01 – the first invoice for Joe Bloggs, the second one would be JB02 and so on.

There are some great accounting packages out there and some freelance business owners might just prefer to set up some software to help them. It’s a great option, if you can afford it, but for people starting out, you can begin with a spreadsheet.

Contacts

Freelance business owners need contacts. Keep a spreadsheet of all contacts made and the date made. Part of freelancing is meeting people and keeping contact with them. If you can keep a list of people and when contact was last made, it can help you make sure that no one gets lost. You can keep different lists of contacts for different subjects.

Marketing contacts

You might like to keep a separate list of marketing contacts – people who may be interested in your services or business but have not bought from you yet. Again, keep dates and a note of when you were last in contact.

Email list

Starting an email list is one of the most important things you can do as a small business owner. It enables you to keep in contact with people who have already bought from you and might again. Don’t just use it to sell, but offer interesting news items, networking events and industry news. Keep it simple but interesting and always include an opt-out. Also make sure that you understand and conform to GDPR guidelines.

Tax

Register your business for tax purposes and understand how many times a year you will need to put in your accounts. Finance software may produce your tax return for you, but if you are using a spreadsheet, you will need to put in your own return. When things start to take off, it may be wise to engage the services of an accountant to help make sure that your tax affairs are in order.

Editorial Calendar

An editorial calendar helps you put together a list of subjects for your blog or for other companies. It’s good to keep a list of ideas for blog posts. You can keep website urls for reference and date when the blog post was published. It means that you should always have a steady stream of ideas for what to write next. It is also worth keeping a list of content that you publish and the urls so that you can promote them easily.