Why Your Business Needs a Blog

Image created by Retro Stockli – Nazmi El Saleous & Marti Jentoft-Nilsen NASA GSFC

There has been a revolution in the business world and it has been coming for a long time. Businesses are going out onto the Internet to meet their customers and they are going global.

The world has never seemed like a smaller place. You can read information from people in your line of business from New Zealand, Australia and the Philipines to name but a few. You can make contact with business owners large and small all over the world and it is all thanks to computers.

However because so many businesses are coming online, it becomes harder to stand out from the crowd. You are now competing on a global scale and you want to be as high up in the search engines as you can. How can you mark your business out as one that people will want to use?

Start a blog.

Adding a blog to your website will add relevant content to your website which will be of interest to your customers. It will add information for your customers and can be used to sell further products to them. A blog which is regularly updated can rise in the search rankings as articles related to your business is added. You can encourage your customers to add comments in your blog and you can take note of this feedback from your customers to help you grow your business.

Starting a blog can bring benefits to your business and it is relatively simple to set one up on your website.

What if you’re not wordy? What if you’re more kind of picture-y? (I saw this on a forum comment and thought it was a brilliant comment).

You can hire a writer to blog for you. Hire them to blog two or three times a week so that content is regularly added. You can look into adding podcasts instead or even video.

More discussion will follow on some of the ideas this blog post throws up. Do consider it, however and add a blog to your business.


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