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How to Save Your Website
Have you ever done this? Found a bright shiny website with whistles and bells, looking pretty and inviting. So you decide to stay and look round. Then you discover that although it looks like it will be informative, the website content lacks something…you cast around for the word…what is it again? Oh yes, I know.…
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Starting out as a Copywriter
It seems such an easy job that the world and his wife could do it with one hand tied behind their back (not their writing hand, obviously) – copywriting! How can you become a copywriter? If you have always wanted to have a go, then here are some of the steps that have got me…
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Organising Your Writing
Sometimes you have a large amount of information which you need to get in a document. It can feel overwhelming and be difficult to know where to begin. Spend a little while organising your thoughts which can help you sort it all out.
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Keep Your Clients Happy and Your Business Booming
Finding good clients and customers is can be difficult. Small business owners have to work intensively for their leads and to gain new clients. The most important thing to do to make sure that all your hard work does not go to waste is to cultivate a relationship with your client and keep them for…
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Defining the Words You Use 2
Words are the tools of a writer’s trade. It can sometimes be helpful to know more about your trade in order to improve your work.
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How to Write Good Copy – Landing Pages
A landing page is where an advertising link should lead when it has been clicked. Your landing page should not be the same as your homepage. Your landing page should be designed to induce visitors to become customers in as few clicks as possible. Here are my top five tips for a landing page: 1.…