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How to Save Your Website
Have you ever done this? Found a bright shiny website with whistles and bells, looking pretty and inviting. So you decide to stay and look round. Then you discover that although it looks like it will be informative, the website content lacks something…you cast around for the word…what is it again? Oh yes, I know.…
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Does the Google Panda Update Spell the End for Duplicate Content?
Remember the Google algorithm, now nicknamed ‘Panda’ which was rolled out in March to the USA and now last month to the rest of the world? The implementation of the algorithm has caused much interest in internet marketers and some consternation in the websites it has affected but now results are beginning to come in…
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Some Ideas for When Running a Small Business Gets Tough
I loved the Royal Wedding last Friday. The family sat down together to enjoy the day. The bride was beautiful, the dress was gorgeous, the groom was handsome in his uniform and the bridesmaids were cute. The bride and groom appeared to thoroughly enjoy their day and the beginning of their new life together. Most…
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The Simple Guide to SEO Terms
Here are some of the terms regularly used in SEO jargon and the simple explanations for them. Affiliate Marketing – running ads on your website for a company which will pay you per impression or click or lead. There are umbrella companies set up that will enable you to apply to suitable affiliates for your…
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Google Panda Comes to the UK
Google has rolled out its latest algorithm worldwide. The first introduction of this code change to the search engine had some far reaching effects on websites that had previously flourished under the Google regime. Websites such as Hubpages and Suite101 were affected but they are websites with many contributors and with volume, quality can go…
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Starting out as a Copywriter
It seems such an easy job that the world and his wife could do it with one hand tied behind their back (not their writing hand, obviously) – copywriting! How can you become a copywriter? If you have always wanted to have a go, then here are some of the steps that have got me…
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Should Your E-Commerce Website have a Membership?
It’s a difficult one. On the one hand you want to collect email addresses for a mailing list (always giving your customer an opt-out clause) allowing you to send special offers, promotions etc. However there is evidence to suggest that the more screens that you send your customers to the less likely it is that…
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Regular Blogging Can Make a Difference
OK, time to get back to a regular service after all that chocolatey goodness! When you start a blog, you post a few times and sit back and wait for the visitors to come. You can wait a very long time. Bringing organic traffic to your blog without using backlinks or article submission…