Business Owner – How to Improve your Website

Inspiring-text-laptop-flower-lamp-notebooks

Have you been thinking that it’s time to improve your website?

It’s been years since you did anything with your business website. The About information is out of date and the last blog post is dated 2018. Perhaps you have some products that you should add, but you never seem to have any time. The website needs a good makeover, or at least to take part in a TV show where you will get several areas made over in 60 minutes by Laurence Llewelyn Bowen.

Your website is an important tool that will help your business if you keep it updated. The first thing that you should do, is to put aside some time to work on it. There are several areas to look at which should help it improve:

Theme

Images

Feature Image

SEO

Navigation of the website

Information about your business

Blog Content

Links to social media – making content easy to share

Improve Your Website Theme

The theme is the first big decision. You may have had your theme for a very long time and it is starting to date. Keeping your theme up-to-date is important for security, If you use a WordPress blog, then changing your theme is easy. You can browse the themes and just pick one. Each theme has an option to preview. This means that you can see how your website would look before making the move.

You can also buy a custom theme from a developer for WordPress, although you may need some support to make the website work as you want. Most of the themes are able to use custom colours and you can add your own banners. Make sure that you have saved your website to back up before changing the theme.

Which Theme?

When looking for a new theme, I take into account the ratio of content to images, the blocks available to add badges or other things linked to my work. I also look for navigation of the website and how easy it is to locate the important pages and the ability to add social media. The theme should look clean and work well with any plugins. It should also support mobile devices.

The current trend is for image-heavy themes, but I prefer more space for content as I am a writer. My current theme is 2015 for WordPress. I have used it for over a year and I like how it looks and it is easy to set up to my specifications. I do keep an eye on new themes and I will change if I find I like a theme better, or if my theme stops being supported. So choose a theme that works for you and your business and helps to improve your brand.

Improve-your-website-choice-of-Wordpress-themes

Images

Using the right images help to improve your website. How you find your images depends on your budget. There are a number of free websites out there that will enable you to find topical images to suit your subject. If you are writing about a generic topic, then you will usually manage to find an image using a free website. Examples include Pixabay, Unsplash and Pexels. Many will allow you to donate the price of a cup of coffee in order to help support the website. You are also sometimes asked to attribute the image. Make sure you read the terms of use and follow them.

Some businesses take out a monthly subscription to one of the big image websites such as iStockPhoto. This can give you access to a huge amount of images, including graphics, on any subject you can imagine. I have previously used this method and it is important to choose your image carefully. Look for ones that seem natural rather than posed and make sure that the detail that you want is positioned correctly in the image. Some websites use small photos and you need to ensure that the image can be seen.

Feature Image

Do use the ‘Feature Image’ if available. This will put a thumbnail blog post image to represent the blog post. This is a feature of WordPress, which can be found on the right hand side page of the post in edit mode. The button tells you to “Set Feature Image” and gives you instructions to do so. I would always use the image that I have chosen to illustrate the blog post.

SEO

There are some great plug-ins to help you improve the search engine optimisation (SEO) of your website. I use Yoast. There is both a free and a premium version. Yoast combines the ability to adjust your SEO to help your website, with links to great information that explains why you are asked to take these steps. It gives you pointers on readability, passive voice and length of sentences. It also enables you to edit the snippet that can be seen if your blog post comes up in a search. It enables you to think about SEO while you are editing the post and this can help your website move higher in the search results. I can disagree with Yoast, but at least I know that if I am ignoring its advice, that I may be limiting my search engine ranking. The advice it gives is sound.

Yoast can cause a problem if you are running Google XML sitemaps. I found this blog by Winning WP which explains the problem clearly and what to do about it.

Easy Navigation to Improve Your Website

How the users navigate your website is key.

Can they find your ‘About’ page?

Can they find out how to contact you?

Do you need a landing page to sell a new product?

Or are you selling a service and you need to highlight the skills you offer?

Answer these questions and set up your website to highlight these services and your website will really be improved.

Readability on a Mobile Device

Can users navigate your website on a mobile device? It is good practice to check out how your website looks on a mobile device and how easy it is to navigate. You may change the navigation of your website according to offers you are promoting, or if you have a new product coming out that you wish to promote.

Think through where visitors land when they visit your website. Is it clear where they go for offers? For your blog, news or events? To learn more about your company? If it is not obvious where to go for this information, then change your website so that it is more user-friendly. Your theme should enable you to make this kind of change without too much technical knowledge.

Tip: Ask a friend to go on your website and see what they think about the navigation of it. A fresh pair of eyes can help you find where improvements to your website are needed.

girl-navigates-website-on-ipad-

Information about your Business

Is your website getting your message across? Can visitors to your website understand what your business does? Does your website enable visitors to do what they want to do?

Customers want to know about the company they are dealing with. The information about your business should be up-to-date. It should be clear to website visitors what the business does. Include a short statement that explicitly explains what you do and what actions potential customers can take to contact you. Make it easy for them to contact you – include phone number and email if needed.

Blog Content

Writing a blog for your business is one of the best ways to improve your website. Regularly adding content can help your position in the search engines. Blog posts can be short and pithy or they can be long useful content. You can write a mix of evergreen content or content which does not date. You can also write news-type content where it is only relevant for a short space of time. Your blog should reflect your business and written for your audience. It is important that it contains subjects of interest and useful information. Blog posts can also contain a call to action that encourages the reader to respond in some way.

Thinking up subjects for blog posts can be hard at first, but the more you do it, the better you get. You can include interviews, news, events, how to posts and more. It is best to post a regular blog, but how regularly is up to you. You can also ask people to post guest blogs if they are of particular interest.

Check out this retro post from 2016 on 30 Ways to Find Blog Post Ideas

Links to Social Media

If you use social media to promote your business, then do include it on your website. Only include social media where your company is active. There’s nothing worse than a potential customer clicking on a link and the last post was 2017. If your company is active then retweeting blog post links can help bring potential customers to your website, increasing traffic.

Be careful and do have someone monitor your social media regularly. Often customers can use it as a place to get your attention and complain. If you get a complaint on social media, it is not necessarily a blot on your company. However you will want to pick up on it quickly and resolve it.

Have you improved your website recently? Which elements did you take note of? How important is it that your website gets your message across?

Share

Do you enjoy writing book reviews? Try NetGalley

heart-shape-formed-by-central-pages-of-a-bookI have always enjoyed reading books. I am a member of a local book club and we meet up monthly to review and discuss books we have read. Reading a variety of books and authors is a really good way to improve your own writing.

An author whose blog I follow, mentioned NetGalley, so I checked it out and liked what I saw.

Read and Review

NetGalley is a website where publishers allow book reviewers and bloggers to read books before they are published, in order to get reviews. It is a UK website where you will need to create a log-in and undertake to review the books you get to read. As part of the profile creation, you are asked where you will review the books, whether on the website or on a blog. You are expected to review the book as part of it being made available to you.

There are a wide range of publishers registered there, including Faber and Faber Ltd, HarperCollins, Hodder & Stoughton and Mills & Boon. All kinds of books are there, including children’s books, non-fiction, fiction, autobiographical books and comics and graphic novels.

For the more popular authors or publishers, you might have to be approved before being offered a book to read and review, but there are also free books that anyone registered can access and read.

Digital Reviews

The downloads offered are known as digital review copies and they are similar to galley proofs. The text has been edited and corrected and proofread too. It is hoped that there are very few errors left as it is almost time to print the book. You might find one or two mistakes, but generally, the book is being offered as if it were an e-book. The aim is to bring the books to the attention of influencers in the book world and people encouraged to become a reader, include librarians, teachers, journalists and booksellers as well as reviewers and bloggers. You are encouraged to link your account to your social media, Goodreads and to verified industry organisations. The website used a NetGalley Shelf app to make the books available but other devices and apps are supported.

Readers and reviewers do not pay to use NetGalley, but publishers do. The website will also work with independent authors and marketing and PR companies. The aim is promote books and help with marketing and promotions.

My first book review for NetGalley will follow shortly. If you have a book blog or enjoy reviewing books, do check them out.

Share

Stronger Fiction: Should you write every day?

One of those pieces of advice given out to every writer is:

Write every day

It is given out so often that we are in danger of feeling that we are not writers if we don’t write every day. What if you find it hard to find time to write every day, however? What if you are at home with work emailing you, your children asking for help with school work and your partner locked away in another room constantly in another Zoom meeting? How can you possibly find time to write every day?

clock-coffe-mug-typewriter-spectacles

The fact is that we are not super-women (or men). We have a lot going on at the moment and that may mean that some things do not happen. But should the thing that gives, be your writing?

To be honest, it depends on how you feel about it.

The thing about writing is that it’s like a muscle. The more you exercise it, the more easily it comes to you. So if you can find some time to write as often as you can, then your writing will flow better and you will find more ideas for inspiration coming to you. If you are on the look out for ideas, they will come. Many writers carry small notebooks around just to jot down ideas as they happen, although in these days of smartphones, it is just as easy to make notes on that.

Perceived wisdom has suggested that it takes 100,000 words of practice to make a novelist. That’s a lot of words, you had better get going now. Seriously, though, most successful novelists have a rough novel or two, hiding somewhere in their house, which they have sworn will never see the light of day. That’s a lot of work for something that people will never read, but it was important to achieve to find out how a novel is structured, how you manage to sit down and write words by the thousands and whether you can actually do it. Until you try, you will never know.

Do you need to write?

When you have been away from your notebook or laptop for a few days, do you find that you are itching to write? If you find that you are missing writing, then it will be important to find time for it.

Equally, if you are in the middle of writing something and you have got stuck, then you may avoid writing. You may open up the document, stare at it for a moment and close it again, without any idea of what you want to say. It can be hard to know where to take a story, when the characters seem to have a mind of their own.

If you want to write but just can not find time:

Write down your daily routine for a few days, then look for times when you might be able to fit writing in. Look for quiet times, times when the children are busy and times when the partner is in a meeting.

You could get up earlier, when the children are not expecting to be working, and take 15 minutes for writing

Why not write at a point when you are normally slumped in front of the TV in the evening?

You may have a small amount of time between when the children are finished schoolwork and it’s time to start cooking dinner.  Why not ask your partner to cook dinner occasionally to give you a bit more time?

Your writing time does not have to be every day, but it does have to be regular. It is no good just finding time to write once a month. Writing more regularly than that will help improve your skills. However if you are not working on something that you want to get done, then you may be happy writing 3 or 4 times a week.

Plan to write

If you are working on something that you expect to finish at some point, things may take a little more planning. You will want to snatch 15 minutes here and half an hour there so that you can finish your work. You will find that you do not have time for writers’ block, and that your need to finish the piece might outweigh all other considerations.

If you are stuck at a point and you are not sure where to go from there, then  leave it for a few days and come back to it. Pick up something else for a short while.

Go for a walk or a run to clear your head.

You may decide to carry on with the story for now and then come back to it. This may help you decide what happens next.

Try plotting out what happens next to help you get past the place where you are unsure where to go

If you are not happy with the direction your story is going in, you can always change it.

So should you “write every day”?

I suggest that you take this advice as a guideline. It depends on the jobs that you have got to get completed and how busy you are. Writing every day will certainly help you to feel more like a writer, but far more important is that you are happy with your writing life. You need to be comfortable with what you are achieving.

What are you writing at the moment? Are you finding it possible to write every day? Let me know in the comments below.

Share

Maintaining Mental Health as a Freelancer

My mental health is very volatile at the moment. One moment I am calm and enjoying the peace, the next, I am feeling sad, then angry in a never-ending circle. Mental health is a very important issue right now because of the unusual times we are currently living in. Pandemics happen approximately once every 100 years and the living conditions that they impose on those who are living through them are not easy.

green-heart-carved-into-green-wood

Here are some thoughts about how you can help to maintain your mental health in lockdown times.

Attitude of Gratitude

Try to find the positive thought. Although for many people, normal life has been put on pause, this has meant that people have suddenly found the time to catch up on many things in life. People are putting this extra time, that they have never had before, to good use. People are spending time with their families, they are cooking more healthy food and they are taking more exercise than they did before, because to do so, means that they can get away from the four walls for a while. Be thankful for what you have. Do you have your family around you? Be thankful. Have you been able to cook more regularly? Be thankful. Have you saved some money because you no longer have to travel to work? That’s a good thing. We have been blessed with this time, so enjoy it.

Acknowledge the hurt

There are some families that have lost a lot during lockdown and it is important to acknowledge that and if it is within your power to help someone then you should do it. Whether it is sending a card to keep in touch, a gift to remember a birthday or for some other reason, it can help you to feel better about yourself and it can help someone else to feel better too.

Everyone is having off-days at the moment. The most important thing to do is to own the feelings and allow yourself to feel sad for a while. The second most important thing you can do is not to wallow in them. There will come a point when you feel better and take pleasure in something again. Finding ways to comfort other people will help your own feelings too.

As a freelancer, you may have lost some clients as the lockdown took hold. Believe that you will be able to replace them with better clients. Keep reaching out, sensitively to potential clients, keep networking and following up potential leads.

Enjoy the time off!

Craft your way to mental health

Our family have enjoyed finding time to try new crafts. Our daughter, who has had to deal with the abrupt end of her second uni year, has crafted a paper sloth, done some colouring and doodling and this week we have tie-dyed some T-shirts. We have enjoyed finding new things to try and found it peaceful to create some craft.

Home-schooling to suit your children

Children who have had to find new ways to do their school work, will not have been the poorer for it. It will help their independence as learners to work out which way to revise suits them best, to have to ask their teachers questions about the work required and to manage deadlines. Although the UK Government is hoping that children go back to school soon, the fact is that many will not go back straight away, because of the reduced numbers involved and the importance of keeping them safe. I have enjoyed working with my son and encouraging him to get his work done. It’s hard to hide at the back of the class when it’s one-to-one.

Find new ways to connect

One of the best things to come out of this time, is the way that we have found new ways to meet up with others. People who are very unconfident with technology have found themselves able to meet up in Zoom rooms, virtual pubs and virtual pub quizzes have become a thing and churches and other religious organisations have had to find new ways to connect. My parents have successfully navigated the world of online supermarket shopping, but they have not tried FaceTime yet – one thing at a time!

Which new ways have you found to connect with others? My book group have met more regularly during the lockdown. We just talk about the books we are reading at the time. The church I attend has prayer telephone conference calls and services for download on YouTube via the website. We can also hold deacons’ meetings on Zoom. I notice that both Facebook and Google have started offering meeting options – more help for us to stay in touch.

Get in touch with Mother Nature

One of the most amazing things about this lockdown has been the weather in the UK – it has been gorgeous most of the time. You have to ask whether it would have been quite so nice, had things been normal!

The lovely weather has meant that it has been quite pleasant to get out for a walk every day. I am lucky enough to have a garden and have enjoyed having some time to go in it and do some work there. But what if you don’t have a garden and cannot enjoy going for a walk because you live in a city?

There is some research to suggest that even houseplants can enhance your living space, so do some research and find a plant or two that you can live with.

Now that we can go further away to exercise (in England), find a green space to head to and enjoy. Look for the unusual places, look on maps for small paths and ways to exercise away from the crowd, find some new favourite spots to go to. Think outside the box and find canal paths, disused railways, ride a bike, go for a run.

Find a way out

Some people are finding it hard to be in lockdown because their home is not a safe place to be. If this is you, then find a way to reach out. People are aware that this could be the case. Find a way to talk to someone about your worries and try to find a way out.

Some UK numbers for you:

The National Domestic Abuse Network can be called any time, day or night, by all women or concerned family and friends:

0808 2000 247

You can leave a voicemail and a good time to call you back. There is also support information available on the website.

If it is an emergency, call 999.

Plan your next move

As a freelancer, you should always be planning what to do to keep the jobs rolling in, but it can be too easy to lose sight of this when you are just trying to get the work done. Many people have had some jobs cancelled or slowed, but this time is not going to last forever, so look out for courses to enhance your skills, overhaul your website and improve the SEO and make sure that you continue to network online.

Now could be a good time to change tack, change what you want to do in your business or plan to take it up a notch. Planning for your business can only enhance what you offer and help you to reach your business goals.

Share

Check out an Independent Book Shop during the Lockdown

This blog post was inspired by a Twitter chat this morning all about helping out independent bookshops.

3 bookshelves containing a mix of colours and sizes of book

Here is a link to the amazing chat:

https://twitter.com/RobGMacfarlane/status/1253073923916402689

although you will have to have an account with Twitter to see it. I know that Twitter can be toxic, but I also really enjoy hanging out there with other writers. On this thread, lots of independent bookshops tweeted back that they were still open for business.

You could also try a search on Facebook, as lots of bookshops will have pages there too. The aim of this post is to encourage you to use your spending power to support smaller businesses.

In this lockdown time, why not support your local small businesses? You can find a good-sized list at Indie Bookshops.

One of Jane Austen’s characters said,

“I declare after all there is no enjoyment like reading! How much sooner one tires of any thing than of a book! — When I have a house of my own, I shall be miserable if I have not an excellent library.”

Caroline Bingley may not have been entirely honest when she said this. She was trying to compete with Elizabeth Bennett for Mr Darcy’s attention by reading a book, at a time when Elizabeth was really trying to avoid conversation with people that she felt uncomfortable with, by reading a book.

Reading a book is a great way to get away from our tablet screens.

What are you reading at the moment?

I am reading ‘The Tennant of Wildfell Hall’ by Anne Bronte. It was bought it when we visited the Bronte’s old home last year while on holiday in Yorkshire. I had previously read ‘Jane Eyre’ and ‘Wuthering Heights’. It is a great read – took a while to get going, but now I am really into it and not far from the end. I am already planning which book to read next.

Five reasons to look at a smaller bookseller:

  • They really appreciate your custom
  • You may find some unusual books that you may not have found anywhere else
  • It is so easy to place an order and pay online – good for socially distancing too! Check with each shop how they would like you order – some take orders by phone.
  • Browsing books is so similar to the actual experience except you are probably wearing the right glasses already
  • You can often find unusual or specialist books at smaller bookshops.

Some Midlands independent bookshops that are open for postal business:

The hive offers a selection of books and supports local booksellers through the purchases made. You can choose an independent to send some money too. The hive offers both books and ebooks and book-related gifts.

AbeBooks offers a network of independent booksellers which offer rare, used and out-of-print books which can be posted to people through internet orders. Books are shipped directly from the seller.

  • Astley Book Farm in Bedworth, Warwickshire offers the ability to buy online. It looks an amazing place to visit and seems to have a vast array of books
  • Warwick Books in Warwick are currently selling books online. You can request books through email from this page, and they are putting together book bundles too.
  • The Chaucer Head Bookshop, Stratford-upon-Avon are selling through AbeBooks or you can call them directly from the number listed on their website, including a number for overseas visitors
  • The Five Leaves Bookshop in Nottingham is able to sell existing stock. They are also offering mystery boxes. You can email them from their website.

I have only been able to include bookshops with an online presence. Many independent bookshops have bricks and mortar only and so I could not include them. This is a list for Midlands-based booksellers and I will be doing more blog posts about other areas of the country. If you have had good service from an online bookseller, do let me know in the comments below.

The fact is, that we need independent sellers as well as the big giants. If the big giants are able to capture all our sales and shut the independents down, then the lack of choice will make us all captive audiences. Bigger is not always better.

Share

Writing a CV, online networking, avoiding scams and losing a freelance writing job – the best of the last 9 days of the 30 day blogging challenge

I had great fun taking part in the 30 day blogging challenge this year, writing about a number of different subjects and adding 30 posts to my blog. My new challenge is to carry on taking it forward and keeping it up to date. So in the spirit of this (after a few days off to rest and recover) here is a round-up of the best posts in the last 9 days.

daisies-in-the-shape-of-a-heart

Freelance CV help

Writing a freelance CV is an essential part of being a freelancer. Job opportunities often require you to send one off. You should never just drag up an old CV however, you need to tailor it to the requirements of the person description. My CVs have got me a lot of interest over the years, so here’s one way to write a good one.

Write what you know

That old adage should you write what you know, brought a lot of interest from the other bloggers in the blogging challenge group. It was a different way of looking at an old subject.

How to avoid scams

Avoiding scams should be on everyone’s radar, particularly in these days, when it can be difficult to know who is contacting you and whether their intentions are good or not. Always question everything.

Things to do during lockdown

Some great ideas to get involved in while you stay safe at home, were the subjects of two blog posts during these 9 days. I have already started taking a look at my old photos and enjoying the memories.

Lost a freelance job?

Lost a freelance writing job? Here is a personal post with my take on it. There are many people losing their jobs at the moment and it is important to take time for yourself, to grieve and to come up with a new plan. Since this post was written, I have been let go completely, thanks to the lockdown. I choose to look at this positively. There will be someone else who will appreciate my skills – I just have to find them.

Other bloggers who managed to finish

Shout outs go to Cindy Fox from Hearth at Home, Jacqueline Redmond, Your Story Works and Regina Byrne from Leadership & Management Coaching who also managed to finish their challenges.

Finally, I looked at my transformation through the 30 days of blog posts process. I have gained confidence and enjoyed interacting with other bloggers. I would definitely do it again and I would recommend that you do, too.

Share

My transformation through 30 days’ blogging

30 days ago, I was not quite at the beginning of my 30 day blogging challenge. You see, it has taken my longer than 30 days to reach 30 posts. I was at Day 7, thirty days ago, but it has still been a transformation.

notepad-lavender-candle-table

I love writing, but producing content for my own blog is a struggle. Sometimes I have lots of topics and can write easily, but at other times, ideas come more slowly. Signing up for 30 days of consistent blogging is a test of faith, but I managed it with my trusty editorial calendar by my side!

I have really enjoyed creating the round-up posts and the weird titles they create. Both round-ups consisted of a wide variety of subjects which probably best reflect my brain and the way it flits around! I found that people still commented on the round-ups, even though they had had the opportunity to see the post first time round.

The blog post that got the most attention was Blogs Interrupted, which was the week the world changed. The schools closed, most people were told to stay at home and stuff got real! None of us have ever known a time when the world as we know it changed so dramatically, and I got behind on my blogs for a few days as we learned to deal with our new reality.

Blog with a group

I wanted to join the blogging challenge in March, because I could see that lots of people were signing up for it and I wanted to be part of a group. It’s no fun blogging in isolation, you need people to take part. So many of the people I was blogging alongside, inspired me. People like Vaishakhi, who created Beads of Hope and Regina Byrne Coaching as well as Melina Abbott and Dale Darley. The people you meet while taking the challenge are wonderful and you get to read so many different types of blogs.

You learn so much on this challenge. Some of it I knew and had forgotten, other pieces of knowledge were brand new. Each email arrives jam-packed with information, things to do and actions to take. I learned how to use Canva (and pick the free images), I installed Yoast (and I still have arguments with it on SEO vs my style) and relearned the art of the round-up post (bit difficult to do when you post so infrequently but easy when you have 30 days’ worth of blogs).

Do Yoast & I have a future?

So, what of my future plans? Obviously I plan to blog more and want to work on a content series. I hope to continue with a mix of topics, completely confusing Google and I look forward to reading even more diverse blog posts on the 30 day blogging challenge group. I also intend to take the challenge again some time in the future, but possibly not yet! Yoast and I will also try not to break up, but just be like that annoying warring couple that everyone knows and tries to ignore.

Should you take the 30 day blogging challenge? Absolutely! It will hurt as you stretch your writing muscles, but it will feel so good after! Go on! You know you want to!

Share

How to put together an editorial calendar for bloggers

Since my first 30 day blogging challenge in 2016, I have used an editorial calendar. Different people may have different ideas of what constitutes an editorial calendar.

laptop-notebook-camera-pen

I use a spreadsheet to store ideas for blog posts or other content so that I have a constant stream of ideas to use when I am trying to think of something to write. PR people use editorial calendars so that they can put useful content out when they are trying to run promotions, or publishers might use one to keep track of their publications. Depending on what you are trying to achieve, you might find this tool useful.

How can an editorial calendar help you in your business?

It’s a great place to store ideas. Ideas are all around us, but sometimes it can be hard to remember them. When I find a great story or possible blog post, I make notes about it.

You can use your editorial calendar to note the angle that you are going to take on the subject. This might not matter if it is a personal blog, but if you are working for someone else or even several other people, it might be worth making a note to ensure that you remember your original thoughts.

I find it best to keep an editorial calendar for each different blog, especially for clients. For the blog posts that I write at the moment, some can link to awareness weeks or months and it can be handy to have those planned out in advance, so that I already have some ideas for topics. Bloggers could also use the tool for planning guest posts to keep track.

Using pictures can be a good way to jog your memory. You can add a link or an actual picture to the spreadsheet if you wish.

Dates: I always date when I had the initial idea and I will usually add a date at the end of the row when I have used the idea. Sometimes I will have brainstorming sessions for a number of blog posts and it is useful to know when they came in handy.

Keeping track of sources in an editorial calendar

As well as adding the website for the source, there may be other sources linking to the idea. I will add these too, so that I can keep track of them all. I also keep notes on the possible blog posts, which may include headline ideas and possible keywords.

If you have a number of blogs, then you might like to indicate which blog the idea is for. This enables you to keep all your ideas in one place. It also means that you can repurpose ideas for different blogs, by finding a different angle.

The best thing about the editorial calendar is the ability to plan content. If there are particular dates you want to publish around, or events, then it can help you to plan this in detail. If you want to do a blog post series, then you can use your calendar to plan this. If you have some guest posts planned, then you can include these too.

You can add social media planning, include video links and plan the launch of your next ebook. You can make your editorial calendar as simple or as extensive as you wish.

Here is an example of an editorial calendar:

Date

Idea

Source

Source

Notes

Date used

Social Media Notes

5/3/2020

Using editorial calendars

https://buffer.com/library/all-about-content-calendar

Bloggers – kw

The headings can be changed to suit your own particular blog.

Do you use an editorial calendar? Do you find it helps to plan content? Comment below.

Share

How to connect with bloggers in your niche

First of all, I want to apologise for using the word, ‘niche’ in a heading! Getting a bit jargon-y there!  A niche is simply a narrowed-down subject that you like to blog about. The narrower the better if you really want to know your subject well.

Red-and-white-heart-connected

I have just read the blogging challenge email where Sarah Arrow encourages us to connect with bloggers who do the same sort of thing that we do and comment on their blogs, helping their visibility and ours. I already knew this, but I had forgotten it. Long ago, before Linked-In and Pinterest came along, the first thing that came up when I searched my name on Google, would be comments that I had made on blogs. I just checked today and on page 4 my name comes up linked to comments that I have previously made on blogs – the oldest of which was in 2010 when I was just starting out!

So comments on blogs can hang around for a long time, especially on high-ranking blogs. It is worth doing as long as you are happy with your comments.

I love finding bloggers to connect with in the things that I do. But how can you find people to connect with? And when you do, how do you connect?

Ask a question

If you have any burning questions, then ask them on Google and quite often bloggers who have answered those questions will come back. You can then check out their websites and look around. You may also want to see how well they answer the question as it will help you to see what their knowledge and experience is like.

Search hashtags

You can use hashtags to search on Twitter and Instagram, and even Facebook as hashtags are used there. Look for keywords that link to what you do and see what links the hashtags bring back. Twitter is a great place to connect with other writers and you can get to know people through hashtag hours as quite often the same people show up to chat.

Search keywords

Intentionally searching for people starts with keywords. The bloggers that come back are worth checking out. Again, look around the website and see what kind of information they offer. They may offer free ebooks for signing up to their mailing list or courses. I have to say that I am normally turned off by hyper-spammy websites – the kind where an advertising pop-up follows you down the page like a dog! I normally close those straight away and never go back! However occasionally you find an amazing website that’s full of useful information and those are worth bookmarking.

Facebook groups

Finding and joining Facebook groups that link to what you do is a great way to connect with other people. They can also be the most helpful in terms of giving advice and help to other people. Not all groups are public and you may need to apply to join and even answer a question or two. Of course you could start your own Facebook group too.

Blogging Challenge

Doing the 30 day blogging challenge with Sarah & Kevin Arrow is one of the best ways I know to find some like-minded people and connect with them. You are not necessarily writing about the same things, but that means you get to learn more and enjoy meeting people online. You also get to read some blogs that you might otherwise not have read. 

Other Challenges

Other blogs offer other challenges which can be just as useful. It’s worth searching out challenges to take once in a while. Pushing ourselves brings growth and change.

How to Connect

When you find a blogger that you like, how should you connect with them?

You can try a number of things:

Interview them (I interviewed Sarah Arrow for my blog once) and write up as a blog post

Comment on their blog post (if allowed)

Bookmark the website and come back to it

Even better subscribe to their feed and their email list

Follow on Twitter

Take their challenge

Join their Facebook group

Just one word of warning: try the things that seem right to you, but don’t do it all at once. You’re trying to make friends, not scare them off!

How do you get to know other bloggers online? Comment below and let me know.

Share

20+ fun things to do when you’re stuck in the house

Do you feel the need to find something positive to do this weekend? As a freelancer who works from home most of the week, I have never really felt that “stuck at home”. Even this week, I have managed to cope with working around (nearly grown up) children, school online and DH working from home. But the first weekend is looming when everyone has been home all week. What can you do this weekend?

Hand holding small plant in soil

Get out in the garden.

Typical that the weather should improve now that we’re all staying indoors. Why not get out and do some gardening while you can? The fresh air feels good and a tidier garden will improve how you feel too. If it’s warm enough, why not take a book outside and enjoy some relaxing time?

Give a room a spring clean

Watch a family film.

Half the fun of finding a film to watch with your loved ones is the negotiation required to find a film that you all want to watch at the same time. Don’t forget the popcorn!

Play a game/ do a jigsaw

Time to brush off those old family games and give them another go. Why not have a retro game night where you play the games you used to play when you were in school? Cat’s cradle, dots and boxes, noughts and crosses would all be something different. Or you could play card games or even video games.

Create some art

Time to pick up the paint brushes, drawing pencils, collage materials and glue – and anything else you fancy having a go at. Try dragging the teen away from their games console to create something too. Pick up something that you haven’t done for ages, or search online for ideas. Getting creative is one of those things that is really good for helping you forget stressful things for a while. Pinterest is amazing for ideas or try this website:

https://craftulate.com/12-art-ideas-for-adults/

Even Googling ‘Art ideas’ will bring back an amazing array of images to try.

Brightly coloured knitted teddies

Write a poem with these prompts

Adult colouring pictures

There are lots of colouring pictures that you can print out and colour. They can be uplifting quotes, complicated pictures or more simple.

FaceTime your loved ones

Put on a family talent show

Everyone has to show off one talent in one crazy evening. Could be the start of something new…

Write a letter to someone

Watch a musical theatre production on YouTube or Facebook. There’s an amazing amount of productions moving online at the moment due to the theatres closing. Check them out and make a date with the ones you fancy.

Bake

And you get to eat the delicious results!

Have a pamper day

Time to run the bath, add the smellies and relax. Put on a facemask, manicure your nails and enjoy a pamper.

Plan a future holiday or trip

Put things together, ready for when you can next go out and enjoy yourself

Listen to a new album

Sort out your old photos

This is one of the things we are always putting off. You could sort through your old photos, enjoying the memories and create photobooks, or even just organise your archives.

Try a book by a new author

Enjoy time with your pet

Give them a cuddle or make them something new to play with. Pets can get bored too.

Learn a new instrument

Or brush up on one that you already play but learn a new song.

Collect old clothes for charity

Pen paper and cup of tea

Write a short story

Try some of the prompts on this website, or write a story that you have been thinking about for a while

Get in touch with someone you haven’t spoken to in a while

Try yoga or tai chi through tutorials on YouTube

What are you going to try this weekend? Let me know in the comments below.

Share