Consistently Post across all your Social Media Channels
When you post a blog and press ‘publish’, what then? Close the laptop with a sigh of relief and go do another chore? Move onto the next project? Or do you think of promoting your words across channels? Do you use social media for leisure or business or both?
The best way to promote your business is to promote it regularly, with the same message across all channels and as many ways as you can. These days you can promote on Facebook, Twitter, Pinterest, Linked-In, Instagram and any other social media channels you use. You just have to learn how each works. If you post regularly to each, then it can only help your blog traffic.
This social media channel has made it more difficult to get likes and follows if you are just a page and not buying advertising. It has also hidden away its scheduling under tools and made scheduling posts more than just a click. It doesn’t always pick up the photos correctly from the links and it has far too many sponsored posts and yet…I wouldn’t write it off just yet. It can still be an amazing place to keep in touch with people, for groups of like-minded people and also for the 30 day blogging challenge. There is no easy way to keep up with people, except forming groups and posting regularly, unless you want to pay for advertising. As part of a social media strategy, however, it is still the place most people turn to first.
There is the most amazing writers’ network on Twitter. There are regular groups devoted to freelancing, call-outs by editors and authors to follow. Having run social media for another company, I also noted that it is possible to have 2 different accounts on Twitter and have a completely different experience when you follow people related to a different subject. Scheduling is easy with Tweetdeck. This belongs to Twitter, so you just join with the same name & password. The feeds show you notifications, live feeds, scheduled posts & anything you have posted. Searching hashtags will help you use the right ones.
Do post regularly on Linked-In, even if you are just sharing your posts. I am more conscious on this platform than anywhere else about what I’m posting. There are some amazing courses out there to help you get the best from this platform.
Create a board just for your blog promotion. Make sure you have a good graphic. Creating pins is pretty easy – you can upload images from your computer and add a headline, description and links. The medium is very good at sending traffic to your blog. Use it to find new ideas and that chocolate cake recipe!
Did you know that you can post to Instagram from your laptop by using a developer view? It makes it easier to manage social media. Use hashtags to attract other people to your post.
Which social media medium have you used to promote your blog? Let me know in the comments below.