Featured Posts

  • Prev
  • Next

Are You Using More Freelancers?

Posted on : 25-05-2012 | By : admin | In : Uncategorized

Tags: , , , , , , , , ,

0

One of the websites that I consider well worth bookmarking is Freelance Switch. I’m a big fan of the cartoon ‘Freelance Freedom’ by NG Winters which comes out every Tuesday. I

ff51_photoshopmagic

ff51_photoshopmagic (Photo credit: Stefson)

try to catch it every week.

This week there was an article on there that suggested that the global recession has been good for freelancers It was entitled ‘Online Jobs are on the Rise by Melanie Brooks. It did spark a discussion on the nature of poor payment rates for freelancers, but I believe that you don’t have to accept those rates. Better paying jobs are out there. The article made the point that we as freelancers are finding it easier to find work as we no longer have to look in just our backyard. The Internet enables us to search on a global scale for work.

From my own experience, I would say definitely that things are on the up. The UK as a whole is apparently stagnant at the moment, growth is slow and seems almost to be getting slower. However there are signs that things are changing. I have had more offers of work this year already than in the whole of last year, when it felt like I was constantly trying to market myself. Good content writers are in demand and they don’t have to settle for rubbish rates.

The article suggests that freelancers are best placed to take advantage of the market conditions. We don’t carry big overheads we can negotiate quickly and often network with other freelancers so that we can offer extra skills to our customers. We are attractive in that we pay our own taxes and in the UK at least our own National Insurance too.

Let me know in the Comments: do you use freelancers? Do you find them easy to work with? What advantages can we offer to you as a business?

Enhanced by Zemanta
Share

How to Save Your Website

Posted on : 04-04-2012 | By : admin | In : Blog, Writing Help for Businesses

Tags: , , , , , , , , , , , , , ,

0

Have you ever done this?

Found a bright shiny website with whistles and bells, looking pretty and inviting.

So you decide to stay and look round. Then you discover that although it looks like it will be informative, the website content lacks something…you cast around for the word…what is it again? Oh yes, I know. It lacks INFORMATION!

Welcome by Claudio Matsuoka on Flickr CC

Welcome by Claudio Matsuoka on Flickr CC

The content is lacklustre and the information is badly written, poorly punctuated and there’s a few spelling mistakes for good measure. There are some keywords, but they seem to have been sprinkled liberally rather than used sparingly and in context. Perhaps the owner of the website has written it for themselves, or perhaps they have relied on a web developer to write it for them. After all everyone can write, can’t they? We all learn to write at school. It’s just a matter of stringing a few sentences together and bunging it up on a website.

What’s the result of this cobbled-together content?

Visitors don’t stay around. If you’re selling something, then they may not bother to see what it is. They may proceed to buy, but then they were going to anyway and if they’ve seen it cheaper on another website then they won’t bother. There’s no interest to keep them here, nothing to learn and no real information that they can use.

What lessons can you take from this as a business owner?

  • Bright shiny websites are all very well, but it’s the content that keep people around
  • Everyone might have learned to write at school, but only certain people have kept in practice
  • SEO is an art which is learned. Just adding keywords here and there will not do the job of carefully crafted content which has been optimised for SEO
  • The website has ten seconds to attract a visitor’s attention. Give them something interesting to read and keep them for longer

Talking to a copywriter can help save your website. Organise your information, create interesting content on relevant subjects and your website will instantly improve. Copywriters can create landing pages to entice visitors further, sales pages to help pitch your products and informative articles which can help to sell for you.

If your bright and shiny website also has sparkly and exciting content to match, then your website visitors are going to come back again and again.

Sarah Charmley is a freelance copywriter who specialises in making web content bright and shiny too. Contact her using the form for a personalised quote to save your website. 

Enhanced by Zemanta
Share

Improve Your Website: Update the Content

Posted on : 26-01-2012 | By : admin | In : Blog, Writing Help for Businesses

Tags: , , , , , , , , ,

0

If one of your resolutions in 2012 is to raise the profile of your website, then have you considered updating or increasing the content to be found on your site?

Providing useful and informative articles are a good way to keep visitors clicking around your website and encouraging them to spend money with you. It also helps your website look fresh and new. You might want to update your ‘About’ pages, your portfolio or your business information if you provide a service. You may want to improve product descriptions and make them more imaginative.

It’s not enough just to have a large amount of articles and stuffing them with keywords does not make them interesting enough to keep your visitors interested in looking around your website. These articles have got to be the real deal – interesting and full of information on the subject that is your business. Choose an eye-catching headline that reflects the body of the article. If you have a long article, then break it up using relevant sub-headings so that it is easier to digest.

Laura of About: Marketing has written a blog post on this very subject. She knows the value of good content for any website. She enjoys writing and her articles are always useful.

But all this planning and writing takes time. You might have many calls on your time at the moment and the writing gets put off and left to one side – perhaps even left altogether.

Don’t underestimate the value of freshly written content and don’t put it off any longer. Why not outsource it to a copywriter? They are used to creating content that is rich in information, context and professional. Then you can get on with the million and one other jobs that are jostling for your attention. Using your resources effectively can help your business to really take off this year.

Know your strengths and if writing has never been one of them, then outsourcing that particular job might be the best decision you ever made.

Sarah Charmley is a freelance copywriter, editor and proofreader. For a copywriting quote that has been tailored to suit your business, email sarahthecreativewriter@gmail.com

Enhanced by Zemanta
Share

What to Do with Your Business When Life Gets in the Way

Posted on : 21-06-2011 | By : admin | In : Blog, Writing Help for Businesses

Tags: , , , , , , ,

0

Guernsey_island

Image via Wikipedia

It’s been a while since I posted.

We’ve had Easter Holidays and a Royal Wedding in the UK. Then our family had a French student for a week, a week in Guernsey then two weeks of working frantically to catch a deadline or two. It’s been a busy time and this blog has suffered as a result. I have genuinely not found time to update it. So today’s post is all about what you can do when life gets in the way.

For me, I need a way to kick start my marketing again. The summer holidays are around the corner. The advantage of summer holidays is the lack of need to get out of bed too early to take the kids to school. The disadvantage is the fact that the kids are at home!

As a UK copywriter, working from home, I do need some semblance of peace and quiet. It is easy to get distracted from your work by the children. Finding some work-life balance can be even more difficult. Thankfully, my children are old enough to amuse themselves for a short while. I normally trade with them – a morning’s work for an afternoon of fun and we make sure we get out and enjoy ourselves. Any work that I do not complete in the morning I finish in the evening when the children are in bed and this seems to work for us.

After a long time when you have been snatching hours here and there to keep up with your business, it can be difficult to organise your thoughts and decide what to do first. A copywriter’s business is mainly marketing in order to find new and existing clients that need some work doing and it can be difficult to carry this out in bits and pieces.

I enjoyed reading this post by Laura Lake at About: Marketing today. I am subscribed to her newsletter and always enjoy her posts. She suggests a 90 day marketing plan to help keep you on track. This time period suits as it will take you through the summer holidays and out to the other side. Check it out and see what you think.

Could a 90 day marketing plan help you?

Do you have any tips to share about working at a small business during the summer holidays?

 

Enhanced by Zemanta
Share

Starting out as a Copywriter

Posted on : 31-03-2011 | By : admin | In : Blog, Help with Writing

Tags: , , , , , , , , ,

0

Photo on Flickr by itselea

It seems such an easy job that the world and his wife could do it with one hand tied behind their back (not their writing hand, obviously) – copywriting!

How can you become a copywriter? If you have always wanted to have a go, then here are some of the steps that have got me here today.

Read. Yes, I know you want to write, but every good writer is also a reader. Find out all you can on the subject and keep reading. There is some really great information out there and not all of it is paid for. If you want to learn to write, then keep reading.

Write. Now, we’re getting to it – you have to write. What can you write about? The easiest way to start is to begin with a free blog. Pick a subject that you are reasonably knowledgeable about and set up a blog through Blogger or WordPress. If it is just for you, then it doesn’t matter too much about a domain name, but if you want to make money with it later, then you will have to buy a relevant domain name at some point. These free blogs offer some great themes which you can customise to your own design. You can use them to upload photos and videos too.

Bookmark some websites that you think are really helpful and keep going back to them. There are places that you can publish for free like Suite101 and Hubpages. These can be useful to form the basis of an online portfolio. A portfolio is a body of work that you can show a potential employer, and it is important to build up clips or articles so that you can prove that you can write. Don’t expect to make a lot of money with these two websites but they are great for teaching you the basics of Search Engine Optimisation or SEO.

You might like to read some writing magazines. These are really helpful with lots of ideas for how to get started in writing. One of the first ways they suggest is by writing a readers’ letter to those very magazines! Look for those that are available in your country. Some are available online.

The best way to get confident in your writing is to join a local writing class. Some are run from libraries, and some from colleges, but they are a great way to meet other writers and get some feedback on your writing. Your tutor will provide you with subjects to write on and if it is a general class, you will get to try out lots of different writing. Find out what kinds of writing you really enjoy and pursue it.

As your confidence grows, so might your wish to earn some money from this new-found skill. You can find job boards, search Google for jobs or approach potential employers directly. This all depends on the kind of writing that you want to be doing. Always be comfortable with the rate you are being paid – don’t accept work for free. You can try reviews for your local press or write letters to your favourite magazines. Start small, keep going and keep learning.

Photo Link: Photo on Flickr by itselea

 

Enhanced by Zemanta
Share