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Five Good Reasons to Maintain Your Blog

Posted on : 25-10-2012 | By : admin | In : Blog, Writing Help for Businesses

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website ideas

website ideas (Photo credit: Sean MacEntee)

Many businesses consider having a blog an essential part of their website. Blogging offers a chance to connect with your customers and enable them to see a little of what you do. Blogging brings fresh content to your website and that is a good thing when it comes to search engines.

Deciding to have a blog is a regular commitment. How often you update it is up to you, but updating it regularly ensures that visitors to your website can see that you use your website and that you still have a valid business.

1. Adding fresh content to your blog ensures that your website stays fresh and current. Coming across a website which has not been updated since 2007 says ‘I don’t care’ or even ‘I’m no longer in business’.

2. Finding new subjects to write about helps to expand your own learning and enables you to keep up with trends and learn more about your own business. It will also help you keep your brain active and engaged in your business. You might even get some new ideas to help your business.

3. Putting up a new blog post gives you the opportunity to promote your website and your business using social media. Keeping in touch with customers through social media is becoming increasingly important. You want your business website to be well-known through social media, although spam is not a good idea.

4. You can use your blog post to promote special offers or to offer other promotions designed to increase business and encourage return customers. This can be a great way to use a blog post. Design it carefully so that links leading to products or services are visible and easily accessed.

5. Regularly updating your blog will help to reassure your customers that you are a trusted company for them to do business with. Trust is increasingly important on the Internet. A trusted company will bring more repeat customers.

Regular blogging can bring many benefits to you and your business website, so stop reading this post and go and get writing!

Sarah Charmley is a UK-based writer who offers blogging as a speciality. If you would like a carefully crafted blog post on a topic of your choice, use the contact form to get in touch or email sarahthecreativewriter (at) gmail.com.

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Helpful Blogs 3

Posted on : 06-04-2011 | By : admin | In : Blog

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Here are five blog posts that I have found helpful this month:

1. Ask the Expert How to Start up an Online Store

This blog post answers all the questions that you might ask when setting up an e-commerce website. This is a really useful post and Karen answers the questions very succinctly. You might want to check out her website for information on setting up a Facebook page too, because she is very good at what she does.

2. Five Ways to Avoid Being a Notworker

This is a great post on how not to network and therefore, some of the best ways to network. There is some great advice here.

3. What Budget 2011 Means for Freelancers and Small Businesses

Staying with Bitsy, here is a great post on the UK budget announcements and how they will affect small businesses. Very useful.

4. Facebook vs Twitter

A new website I have recently come across had this interesting post on Facebook vs Twitter.  The website is very useful with lots of interesting information on running a small business.

5. A Marketer’s Take on Google +1

Finally, Laura Lake at About.com talks about the latest Google feature: +1. It will be interesting to see how the search engine makes use of it in the future when evaluating search results and page rankings.

 

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Top Five Blog Posts Last Month

Posted on : 04-04-2011 | By : admin | In : Blog, Writing Help for Businesses

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Writing

Image by Ed Yourdon via Flickr

Every so often, it’s helpful to run a ‘best of’ blog post particularly once you have picked up your blogging rate. Here are the top five blog posts on The Creative Writer in March in my humble opinion. Feel free to share any posts that have helped you this month.

OK, going to break my own rules here – this wasn’t strictly published in March but on 28th February, but Google Algorithm Change Rocks Content Websites was a blog post about a big change on Google. The effects of this change, known as Panda is still being assessed, but it affected some pretty big sites such as Suite101 and Hubpages, making those organisations take steps to improve the quality of their publishing. Some people are still concerned about the effects of this change, but I think it will all even out eventually and that great content is still king.

How to design a successful leaflet began life as a sample for a company, but turned into an interesting blog post. I have had a hand in designing leaflets, but as part of a committee and that can be a difficult thing to do, with everyone having their own opinion on how it should look. Some useful tips here.

Regular blogging can make a difference. I have noticed it on my own website: my stats are still steadily rising since I started making a commitment to blog three times a week. Try it and it could work for you.

Writing compelling copy offers an insight into the copywriter’s mind which is a dark and murky place… just kidding! Actually this suggests an idea that might help your company write copy that can help convert visitors into customers. Try it and let me know how you get on.

Form alliances with your fellow freelances is a great suggestion which can lead to more work for both of you. Find people that you can work with and get alongside them to the benefit of you both.

So these are some of my better blog posts this month that I think contained real value to the people reading them. Let me know what you think and please ask any questions that you would like to know the answer to.

 

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Getting Feedback on Your Business

Posted on : 07-02-2011 | By : admin | In : Blog, Writing Help for Businesses

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Photo on Flickr by Tambako the Jaguar

It can be good to talk to people about their opinions on how your business is doing. When we deal with customers, it is important to know that we are doing a good job and that our customers are happy with what they are receiving for their money. When you are first starting out, it is important to get feedback from a trusted source: someone in the same line of business, perhaps with more experience. This is valuable feedback that can help inform your business and what you decide to do.

Feedback from Peers

When we seek feedback, the response is usually thoughtful and helpful. However we can be given unsought feedback from peers and friends which seems to be more like unhelpful criticism.

Although your first response might be to get angry and be rude back, it is best to sit back and take stock of what has been said. You may need to separate the words from the manner in which they were delivered and consider them both separately. Some people do not come across well when delivering feedback. They feel awkward and struggle to find the right words to say. If this has been the case, then you know at least that the feedback has come from the heart and perhaps the words should be considered carefully. You can ask other people about the issues to try and confirm whether the first comments were correct or not.

However, occasionally you feel that the feedback can have ulterior motives: that the speaker wants to put you down for some reason. You might feel that they are jealous because you have a job that you can do from home, or your business is doing better than theirs – whatever the reason, the possibility is that the criticism stemmed from a desire to bring you down rather than build you up.

Answering Criticism

Hard as this can be to take, the correct response is to do nothing that will reveal how cross you are. You will need to calm down before responding to the criticism and then answer in a measured way. Don’t feel the need to justify yourself, but if you must answer their comments, then do it calmly and don’t let them know how much they have upset you. If possible, allow time to go by before responding. The best way to answer criticism is to allow time to prove them wrong and for you to be even more successful than you were before.

Feedback from Customers

Feedback from customers on how your company is doing is a positive thing and should be sought out wherever possible. Ask customers for references; provide feedback forms on your website and encourage them to use them. Post glowing praise on your website for other customers to see – with their permission of course!

You can use your company Facebook fan page to ask customers to give you feedback or you can pick up comments through Twitter. Some bigger companies are now monitoring Twitter chat so that they can improve bad experiences of customer service. However you do it, encourage your customers to engage with you and tell you their experiences good or bad. You need to know how your company is doing and your customers are the best-placed people to tell you.

Photo Credit: Photo on Flickr by Tambako the Jaguar

  • What Are You Doing To Engage Your Facebook Customers? Here Are 5 Tips You Can Do! (socialmediadudes.com)
  • Turn a Bad Customer Experience into a Good One (blogs.constantcontact.com)
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