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Freelance Interview – Meet Kevin Carlton of WebsiteCopywritingServices.com

Posted on : 13-03-2015 | By : admin | In : Blog, Freelance Interview

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Kevin Carlton of Website Copywriting Services

Kevin Carlton of Website Copywriting Services

Name: Kevin Carlton

Website: websitecopywritingservices.com

Twitter: http://twitter.com/Write_Online

Google+: http://plus.google.com/+KevinCarlton

LinkedIn: http://www.linkedin.com/in/kevincarlton

Bio: Kevin is a freelance copywriter and blogger with a methodical and no-nonsense approach to writing copy. He is owner of UK-based SEO copywriting service Write Online, which helps businesses large and small get the most out of their online presence.

He also provides insider tips on copywriting, blogging and SEO at his blog Make every word work for you.

 

Writer Alias: None

How long have you been a writer? 7 years – although I’ve only been a full-time writer for about 3 or 4 years.

Rough idea of where you live: West Midlands.

Are your clients local, global or a mix? I have a mix of clients, although the majority are based in the UK.

  1. What is the first piece of writing that you remember doing?

Yeah, this was back in 2008 when I was a proofreader and editor for a local PR company. At the time, they were looking for someone who could write articles about SEO for a client website.

As I’d worked in the IT industry in my previous career, the company asked me if I’d try my hand at writing a few trial articles for them. It worked out really well and I ended up getting more and more writing projects through them.

  1. What made you realise that you wanted to write for a living?

As it happens, I never actually had any ambitions to become a writer.

At school, I was stronger in the sciences and ended up doing a Maths and Physics degree.

When I graduated, I went into automotive engineering before moving into computer programming.

It was only when I decided to work for myself that my career took a completely new direction.

When I first started freelancing, I was a proofreader and editor for several academic publishers.

Then, when I got that all-important writing break back in 2008, I grabbed it with both hands. Instead of checking other people’s content, I much preferred writing it.

But I still also love doing some of the techie bits involved in writing for the web – such as HTML, CSS, PHP and SEO.

  1. How did you get your first client?

As I explained in my first answer, I started writing articles as a complementary service to an existing client.

That’s the thing about many careers – you don’t always get your foot in the door the way you expect.

  1. What do you wish that you had written?

I’m currently in discussions with a client about writing website content for a FTSE 100 construction company.

I’d love to get my teeth into that project. But I may have to decline it because of their working terms.

That kind of writing work is right up my street. So I’d really regret turning down such an opportunity.

  1. What is the one tip that you would give aspiring writers?

To make your freelance career a success you don’t necessarily have to the best writer. But you do have to be a good marketer and a good businessman.

That’s how you get well-paid writing work – by getting your name out there to the right people.

  1. What is your current project?

I’m currently project managing a football magazine website, which is due for launch in the next 2–3 weeks. I always get excited when a website I’ve been working on is finally going live.

 

If you are a blogger, freelancer or author and you would like to be featured on our email interview series, then please email sarahthecreativewriter[at]gmail.com and you could be next!

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Why Do I Need Search Engine Optimization?

Posted on : 21-01-2011 | By : admin | In : Blog, SEO Help

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Photo on Flickr by crystaljingr

Search Engine Optimization or SEO has been a buzzword among internet communities for some time. If you own a company website, or even just a blog that you are hoping to promote and bring new readers to, then you need to know about search engine optimization. It all comes down to search engines and to Google in particular. The main search engine collects websites and categorizes them according to relevant content. This involves a complicated algorithm which is the subject of much debate among internet marketers.  The formula is regularly reviewed and the rules can be changed so that a website that originally did quite well in the rankings can take a fall and drop down the pages of searches. The list of websites is then organized in order of relevance to the original search term. If a page appears to be simply spam, then it will be removed. Those websites that are consistently seen as useful will therefore be promoted and brought to the fore in the listings. Google takes into account the age of a website and back links which lead back to a website. For most companies, to get on the first page of a search engine is highly desirable as it will bring your website to the attentions of clients searching for something that you can provide to them. To help achieve this, find the correct search terms that you want to be ranked for. Choosing searches that are often made can help you optimize your website more effectively and bring relevant, targeted traffic to your website. If you can get people who are searching for the kinds of products or services that you are offering to come to your website, then you will have a very effective marketing tool indeed.

Photo Credit: Photo found on Flickr by Crystaljinger

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