Tag Archives: SEO marketing

SEO Basics – Choosing Your Keyword Phrases

Nutch robots
Image via Wikipedia

Keyword phrases help to define your blog and explain to the search engines what your blog is all about. If you want to lift your blog above others in the same subject, then it is important to get your keyword phrases right so that when customers search for a subject, then your blog is the one they find.

There are two aspects to choosing the correct keywords for your blog: the frequency of the search and the competition for the keyword. You can easily use the Google Adwords tool to search for your keyword phrase. Google Adwords will show you the volume of searches, based in your country for your keyword phrase. It will also give you an idea of the competition for the keyword, grading it as high, medium or low. It is a good idea to write down the information in a spreadsheet so that you will know which keywords will be the best for you.

Checking Out Keyword Competition and Volume

The competition tells you how many other people are trying to rank for that keyword in the search engines. It is generally best to look for medium-ranked keywords which a reasonable search volume. This is not an exact science, however and it is possible for low ranked keywords to have a high conversion rate despite reasonably low searches. It may be best to leave such experiments until you are more familiar with the process.

Once you have a list of keyword phrases that you would like to rank for, then try and work out a list of potential articles that could include one or more of your keyword phrases. I tend to do them in groups of ten. You can use forums, internet questions and the phrases themselves to help you work out a list of articles.

Write  a Natural Article Around Your Keyword Phrase

When writing an article, keep your chosen keywords in mind, but don’t overuse them. Write naturally, in a readable style about the subject, including useful information, bullet points and sub-headings. Once you have finished writing, then go back and check over your work. You are looking for an easy to read style with the words you are aiming for used four or five times over the work. The writing should be between 400 – 600 words. You can use your keyword phrases in the sub-headings and picture captions as well as in the body of the text. It should be obvious what the article is about, just not unnaturally stuffed with the words that you are trying to rank for.

Write Frequently

If you are able to write two or three posts, so much the better. A website will rank better in the search engines if content is added frequently and regularly. This blog is updated three times a week. Other blog owners prefer to post every day. You should at least aim for once a week, but bear in mind the more frequently you post, the more likely it is that your website will rise in the search engines.

Check Your Stats

Keep an eye on your website statistics and check regularly on the search engines to see how you are doing. You may have to adjust your keyword phrases if they do not seem to be working for you. Expect this to take a little time. The older the website, the more likely the search engines are to trust it.

Share

Why Do I Need Search Engine Optimization?

Photo on Flickr by crystaljingr

Search Engine Optimization or SEO has been a buzzword among internet communities for some time. If you own a company website, or even just a blog that you are hoping to promote and bring new readers to, then you need to know about search engine optimization. It all comes down to search engines and to Google in particular. The main search engine collects websites and categorizes them according to relevant content. This involves a complicated algorithm which is the subject of much debate among internet marketers.  The formula is regularly reviewed and the rules can be changed so that a website that originally did quite well in the rankings can take a fall and drop down the pages of searches. The list of websites is then organized in order of relevance to the original search term. If a page appears to be simply spam, then it will be removed. Those websites that are consistently seen as useful will therefore be promoted and brought to the fore in the listings. Google takes into account the age of a website and back links which lead back to a website. For most companies, to get on the first page of a search engine is highly desirable as it will bring your website to the attentions of clients searching for something that you can provide to them. To help achieve this, find the correct search terms that you want to be ranked for. Choosing searches that are often made can help you optimize your website more effectively and bring relevant, targeted traffic to your website. If you can get people who are searching for the kinds of products or services that you are offering to come to your website, then you will have a very effective marketing tool indeed.

Photo Credit: Photo found on Flickr by Crystaljinger

Share