Collecting an email list is a great idea from a business point of view. Allowing people to opt in means that you are gathering a list of people who are expressing an interest in you and what you do which can only be good for your business.
Simple Opt-In is Best
Make it easy for potential customers to opt in to your newsletter: include a big opt-in at the side of your blog posts. You can offer free giveaway e-books to encourage subscribers, or offer email courses. Do include some form of validation to ensure that the sign-up is genuine. This can include ‘Captcha’ code which asks the person subscribing to type in a code. This is in order to exclude automatic web crawler programs. Other forms of checks can include your email program asking the subscriber to click on an emailed link to complete their subscription.
There are some great email programs out there such as mailchimp and feedburner. This article is more about the kinds of things that you can include on your email newsletter.
Items to Include in Your Subscription Newsletter
The idea of the newsletter is to keep your business to the forefront of your customers’ minds. Use your logo at the head of the letter and keep it easy to read in an email window. Use a clear font which is a reasonable size. You can post a short contents section with links at the beginning. Include any special offers fairly quickly. You can offer vouchers to print off or special coupon codes which can be used at checkout. You want to encourage people to visit the website and buy.
Next include some hints and tips. It can be a brief article about some aspect of your business – something that adds content value to your newsletter. You can talk about new products coming soon and perhaps mention an exclusive introductory offer for customers receiving your newsletter. Do include low resolution photos which are clear and self-explanatory. No customer will wait forever for a newsletter to load and they may get impatient if it is blocking the rest of their email, but pictures can add extra interest as well as demonstrating the product.
Encourage Feedback on Your Service
Finally, you can encourage customer feedback by posting a survey and asking for client recommendations for your website. Including client recommendations on your site helps to validate the site and offers encouragement to other potential customers browsing.