Tag Archives: Keyword research

The Simple Guide to SEO Terms

Here are some of the terms regularly used in SEO jargon and the simple explanations for them.

Affiliate Marketing – running ads on your website for a company which will pay you per impression or click or lead. There are umbrella companies set up that will enable you to apply to suitable affiliates for your website.

Algorithm – computer programme that is a series of steps designed to solve a problem.

Backlinks – links from external websites leading back to a website. Backlinks should relate to the websites that are being linked and should be one way for the best effect on the search engine results.

Black Hat SEO – Using practices that are not honest to achieve SEO. If you are caught by Google, then your website will be ignored or ‘sandboxed’.

Conversion – The art of turning ads into sales.

CPC – Cost Per Click. This is a measurement unit used when assessing adverts for a website. Often paid by companies to their affiliates. This can also be measured in cost per impression depending on the terms of the agreement.

CTR – Click Through Rate. Way of measuring the effectiveness of ads

Highlighted search results – these are usually paid for, often by a bid process. There are more paid for ads in the right hand column.

Keywords – Words that relate to the subject matter of your website or business. Choosing the right keywords to aim for is important to help your website rise in the rankings.

Keyword Density – This measures how often a keyword appears on a page.

Keyword Research – there are programmes to help you decide which keywords to aim for. They can rank them in the volumes of people who search for them, how difficult it is to rank for them and even how much companies are prepared to pay for them. If you want to use your website to make money then using these programmes is essential.

Landing Page – a special web page or home page designed to help users navigate the website. Can also be a special sales page that an advert points to.

Page Rank – an algorithm that enables Google to list all the websites on the web from the most to the least important based on search results. It measures one way links from websites and if those websites are ranked well themselves, then their links are worth more. Often stated as a number: PR1 will be PageRank 1. The higher the ranking, the more Google values the website.

Rankings – the order of websites returned when a search is conducted.

Search engine – a facility for searching for information from websites. Google is the most popular search engine but Bing is catching up. The websites are listed on pages and it is desirable to have your website show up on the first two or three pages.

SEO – Search Engine Optimisation – Making sure that your website shows up during a Google search for certain keywords

SERP – Search Engine Results Page

Web Content – Articles written about a subject to give a website more informational value. Can include any information put on a website.

White Hat SEO – Practices that are acceptable in the world of SEO.

 

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SEO Basics – Choosing Your Keyword Phrases

Nutch robots
Image via Wikipedia

Keyword phrases help to define your blog and explain to the search engines what your blog is all about. If you want to lift your blog above others in the same subject, then it is important to get your keyword phrases right so that when customers search for a subject, then your blog is the one they find.

There are two aspects to choosing the correct keywords for your blog: the frequency of the search and the competition for the keyword. You can easily use the Google Adwords tool to search for your keyword phrase. Google Adwords will show you the volume of searches, based in your country for your keyword phrase. It will also give you an idea of the competition for the keyword, grading it as high, medium or low. It is a good idea to write down the information in a spreadsheet so that you will know which keywords will be the best for you.

Checking Out Keyword Competition and Volume

The competition tells you how many other people are trying to rank for that keyword in the search engines. It is generally best to look for medium-ranked keywords which a reasonable search volume. This is not an exact science, however and it is possible for low ranked keywords to have a high conversion rate despite reasonably low searches. It may be best to leave such experiments until you are more familiar with the process.

Once you have a list of keyword phrases that you would like to rank for, then try and work out a list of potential articles that could include one or more of your keyword phrases. I tend to do them in groups of ten. You can use forums, internet questions and the phrases themselves to help you work out a list of articles.

Write  a Natural Article Around Your Keyword Phrase

When writing an article, keep your chosen keywords in mind, but don’t overuse them. Write naturally, in a readable style about the subject, including useful information, bullet points and sub-headings. Once you have finished writing, then go back and check over your work. You are looking for an easy to read style with the words you are aiming for used four or five times over the work. The writing should be between 400 – 600 words. You can use your keyword phrases in the sub-headings and picture captions as well as in the body of the text. It should be obvious what the article is about, just not unnaturally stuffed with the words that you are trying to rank for.

Write Frequently

If you are able to write two or three posts, so much the better. A website will rank better in the search engines if content is added frequently and regularly. This blog is updated three times a week. Other blog owners prefer to post every day. You should at least aim for once a week, but bear in mind the more frequently you post, the more likely it is that your website will rise in the search engines.

Check Your Stats

Keep an eye on your website statistics and check regularly on the search engines to see how you are doing. You may have to adjust your keyword phrases if they do not seem to be working for you. Expect this to take a little time. The older the website, the more likely the search engines are to trust it.

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