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How to write a guest blog post

Posted on : 12-09-2016 | By : admin | In : Blog

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I have had a guest blog post accepted at the Oxford English Dictionary website on the language in Jane Austen adaptions. I really enjoyed writing the blog post although it did require checking out some adaptions of some of Jane Austen’s books – a real hardship!

It’s one of the first times that I’ve got my own byline – usually I write for someone else. It never normally bothers me, but it’s hard to point your mum at something and say, ‘I wrote that’ when it has someone else’s name at the bottom of it.

I enjoyed writing the blog post and I hope it leads to more. In this instance, I was approached with an idea and it was one that I was happy to write about. What questions should you ask if you are approached with a request to write a guest blog post?

1. Can I have the website address please?

It’s a good idea to check out the blog that you are being asked to write for. Look at the style – does it fit in well with your writing? Is it a blog that you would like to write for? Do the blog subjects fit in well with the kind of thing you like to write? Make sure that it is something that you would be comfortable writing about.

2. How many words are you looking for?

It’s good to know how much you are expected to write.

3. When is the deadline?

You also need to know how long you have to write it.

4. What is your budget?

The subject of money needs to come up at some point. They may ask your rates. At this point, you can ask their budget and see if they match. You also need to ask whom copyright will reside with and make sure that you are comfortable with the answer. Finally do they pay on acceptance of the blog post or do they pay when it is published? There can be a big difference.

5. Can I promote my blog post on social media?

The answer most likely is ‘yes’ but it doesn’t hurt to ask.

Once you are happy with the answers to these (and any other questions you may have) then you can go ahead, research and write your blog post.

Three DOs

DO turn it in on time – or slightly ahead of time if you can.

DO accept any suggestions or revisions gracefully. I found that the revisions suggested improved my piece, but they were not so many that they completely changed it. The editor may suggest a new title or the piece may look different on publication, but at the end of the day, it is their blog and they know their style best. If you really disagree with something, then you can perhaps say something, politely but it is usually the Editor’s final decision.

DO let friends and family know when it is up and encourage them to go and read it and comment!

So on that note, please do go and check out my guest blog post on Jane Austen and feel free to start a conversation!  Thank you.

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Five Good Reasons to Maintain Your Blog

Posted on : 25-10-2012 | By : admin | In : Blog, Writing Help for Businesses

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website ideas

website ideas (Photo credit: Sean MacEntee)

Many businesses consider having a blog an essential part of their website. Blogging offers a chance to connect with your customers and enable them to see a little of what you do. Blogging brings fresh content to your website and that is a good thing when it comes to search engines.

Deciding to have a blog is a regular commitment. How often you update it is up to you, but updating it regularly ensures that visitors to your website can see that you use your website and that you still have a valid business.

1. Adding fresh content to your blog ensures that your website stays fresh and current. Coming across a website which has not been updated since 2007 says ‘I don’t care’ or even ‘I’m no longer in business’.

2. Finding new subjects to write about helps to expand your own learning and enables you to keep up with trends and learn more about your own business. It will also help you keep your brain active and engaged in your business. You might even get some new ideas to help your business.

3. Putting up a new blog post gives you the opportunity to promote your website and your business using social media. Keeping in touch with customers through social media is becoming increasingly important. You want your business website to be well-known through social media, although spam is not a good idea.

4. You can use your blog post to promote special offers or to offer other promotions designed to increase business and encourage return customers. This can be a great way to use a blog post. Design it carefully so that links leading to products or services are visible and easily accessed.

5. Regularly updating your blog will help to reassure your customers that you are a trusted company for them to do business with. Trust is increasingly important on the Internet. A trusted company will bring more repeat customers.

Regular blogging can bring many benefits to you and your business website, so stop reading this post and go and get writing!

Sarah Charmley is a UK-based writer who offers blogging as a speciality. If you would like a carefully crafted blog post on a topic of your choice, use the contact form to get in touch or email sarahthecreativewriter (at) gmail.com.

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