There is something very attractive about being a freelance worker – being your own boss, dictating your own time, tea breaks whenever you want and the joy of working in your pyjamas if you wish, however life is never that simple. When you have a job, you are given targets and work to do, but you know when and where the money is coming in that month. As a freelancer, you are responsible for finding your own work and bringing in your own money. You need to account for your money and arrange to pay any taxes or pensions. If you are in the US, you need to arrange healthcare. It can get very complicated if you just launch in without thinking things through.
Here are some tips for starting from the beginning as a freelance business owner:
- Set up systems – know where you are going to keep track of invoices and expenses, contacts and marketing. Keep it simple to start with – a spreadsheet for finances and one for marketing. Notify your local tax authorities that you are starting up a business and be prepared to submit accounts according to your country’s tax schedule.
- Decide who your clients are going to be. Know your ideal client – what they are looking for, what they will need doing, what do they look like? When you know who your ideal client will be, then find out where they hang out, as you need to be able to reach them.
- The easiest way to begin marketing is starting out with friends and family. Reach out to them, let them know what you are doing and ask them if anyone they know is looking for a freelancer. Any past co-workers that you are in touch with, should also be contacted. People who know you are the easiest to talk to at the beginning.
- Get some rough ideas of what to charge – there are lots of websites offering to help you decide what to charge but it is best to look at professional organisations for freelancers – they will often have a guide to help you decide what to charge. You can charge by the hour, per word (if writing) or per project. Per project is often the best way to charge, but you do need an idea of how long something is going to take. Allow for changes and feedback in your calculations.
- Have a contract. There are lots of contract examples to be found on the web. Look for something close to what you need and adapt as necessary. Never start work without written confirmation that the client is happy with your quote and an agreed deadline. You should also consider a deposit that is non-refundable should the client back out of the work.
- Set up a website. Every business should have a website that helps to showcase what they do. It can be as simple or complicated as you wish. Make sure that your website is clear on what you do, and make sure that people can contact you through your website.
- Start a portfolio. A portfolio is simply examples of your work that people who are looking for a contractor like you, can look through to help them decide to hire you. In the beginning, there may not be many samples of work, but do keep it up to date with any work that you may do. Include links and make sure that it can be reached via your website.
- Start marketing. Keep your Linked-In profile up-to-date. Post on your website and Linked-In and any other social media that you may use. Advertise on free business websites, reach out to local traders or other companies that you may come across.
- When in public, i.e. on social media, act like a professional at all times. You never know who is watching.
- Get some business cards printed and go to some networking events. Meet people and talk to them about what you do. Start to look for other ways to market your business, even when you’re busy. In order to keep work coming in, you need to keep marketing.
These are just some of the tips that I would give someone starting out as a freelancer. What tips would you give?