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How to Save Your Website

Posted on : 04-04-2012 | By : admin | In : Blog, Writing Help for Businesses

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Have you ever done this?

Found a bright shiny website with whistles and bells, looking pretty and inviting.

So you decide to stay and look round. Then you discover that although it looks like it will be informative, the website content lacks something…you cast around for the word…what is it again? Oh yes, I know. It lacks INFORMATION!

Welcome by Claudio Matsuoka on Flickr CC

Welcome by Claudio Matsuoka on Flickr CC

The content is lacklustre and the information is badly written, poorly punctuated and there’s a few spelling mistakes for good measure. There are some keywords, but they seem to have been sprinkled liberally rather than used sparingly and in context. Perhaps the owner of the website has written it for themselves, or perhaps they have relied on a web developer to write it for them. After all everyone can write, can’t they? We all learn to write at school. It’s just a matter of stringing a few sentences together and bunging it up on a website.

What’s the result of this cobbled-together content?

Visitors don’t stay around. If you’re selling something, then they may not bother to see what it is. They may proceed to buy, but then they were going to anyway and if they’ve seen it cheaper on another website then they won’t bother. There’s no interest to keep them here, nothing to learn and no real information that they can use.

What lessons can you take from this as a business owner?

  • Bright shiny websites are all very well, but it’s the content that keep people around
  • Everyone might have learned to write at school, but only certain people have kept in practice
  • SEO is an art which is learned. Just adding keywords here and there will not do the job of carefully crafted content which has been optimised for SEO
  • The website has ten seconds to attract a visitor’s attention. Give them something interesting to read and keep them for longer

Talking to a copywriter can help save your website. Organise your information, create interesting content on relevant subjects and your website will instantly improve. Copywriters can create landing pages to entice visitors further, sales pages to help pitch your products and informative articles which can help to sell for you.

If your bright and shiny website also has sparkly and exciting content to match, then your website visitors are going to come back again and again.

Sarah Charmley is a freelance copywriter who specialises in making web content bright and shiny too. Contact her using the form for a personalised quote to save your website. 

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Helpful Blogs 3

Posted on : 06-04-2011 | By : admin | In : Blog

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Here are five blog posts that I have found helpful this month:

1. Ask the Expert How to Start up an Online Store

This blog post answers all the questions that you might ask when setting up an e-commerce website. This is a really useful post and Karen answers the questions very succinctly. You might want to check out her website for information on setting up a Facebook page too, because she is very good at what she does.

2. Five Ways to Avoid Being a Notworker

This is a great post on how not to network and therefore, some of the best ways to network. There is some great advice here.

3. What Budget 2011 Means for Freelancers and Small Businesses

Staying with Bitsy, here is a great post on the UK budget announcements and how they will affect small businesses. Very useful.

4. Facebook vs Twitter

A new website I have recently come across had this interesting post on Facebook vs Twitter.  The website is very useful with lots of interesting information on running a small business.

5. A Marketer’s Take on Google +1

Finally, Laura Lake at About.com talks about the latest Google feature: +1. It will be interesting to see how the search engine makes use of it in the future when evaluating search results and page rankings.

 

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The Bitsy Website for Small Businesses

Posted on : 25-02-2011 | By : admin | In : Blog, Writing Help for Businesses

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I have long been a fan of Enterprise Nation, the UK website devoted to helping small businesses. Recently Enterprise Nation added another website to its stable: Bitsy.

Enterprise Nation was always good for regular Twitter chat and had really helpful forums. Bitsy has take that community one step further and created a way of listing your business as well as joining a lively community and chatting about all kinds of issues whether business-related or not.

It is free to join the Bitsy community and as it is such a great resource, I highly recommend that you do so. The access to experts across the full business spectrum is amazing considering how long the website has been going. If you want to be listed as a seller, it currently costs £5 + VAT or you can choose to become a premium seller for £8 + VAT and list numerous ventures.

The website is growing all the time. It will be holding monthly web chats for members and there is Twitter chat daily on Monday to Friday. For the solo business person working from home alone, it offers a great sense of community.

If you want to link up with me through Bitsy, please feel free to do so. Let me know that you came from my website.

Sarah Charmley is a freelance copywriter and editor available for writing gigs large and small. She is listed on Bitsy, but if you want to contact her through this website, then do use the Contact Me form.

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Getting Feedback on Your Business

Posted on : 07-02-2011 | By : admin | In : Blog, Writing Help for Businesses

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Photo on Flickr by Tambako the Jaguar

It can be good to talk to people about their opinions on how your business is doing. When we deal with customers, it is important to know that we are doing a good job and that our customers are happy with what they are receiving for their money. When you are first starting out, it is important to get feedback from a trusted source: someone in the same line of business, perhaps with more experience. This is valuable feedback that can help inform your business and what you decide to do.

Feedback from Peers

When we seek feedback, the response is usually thoughtful and helpful. However we can be given unsought feedback from peers and friends which seems to be more like unhelpful criticism.

Although your first response might be to get angry and be rude back, it is best to sit back and take stock of what has been said. You may need to separate the words from the manner in which they were delivered and consider them both separately. Some people do not come across well when delivering feedback. They feel awkward and struggle to find the right words to say. If this has been the case, then you know at least that the feedback has come from the heart and perhaps the words should be considered carefully. You can ask other people about the issues to try and confirm whether the first comments were correct or not.

However, occasionally you feel that the feedback can have ulterior motives: that the speaker wants to put you down for some reason. You might feel that they are jealous because you have a job that you can do from home, or your business is doing better than theirs – whatever the reason, the possibility is that the criticism stemmed from a desire to bring you down rather than build you up.

Answering Criticism

Hard as this can be to take, the correct response is to do nothing that will reveal how cross you are. You will need to calm down before responding to the criticism and then answer in a measured way. Don’t feel the need to justify yourself, but if you must answer their comments, then do it calmly and don’t let them know how much they have upset you. If possible, allow time to go by before responding. The best way to answer criticism is to allow time to prove them wrong and for you to be even more successful than you were before.

Feedback from Customers

Feedback from customers on how your company is doing is a positive thing and should be sought out wherever possible. Ask customers for references; provide feedback forms on your website and encourage them to use them. Post glowing praise on your website for other customers to see – with their permission of course!

You can use your company Facebook fan page to ask customers to give you feedback or you can pick up comments through Twitter. Some bigger companies are now monitoring Twitter chat so that they can improve bad experiences of customer service. However you do it, encourage your customers to engage with you and tell you their experiences good or bad. You need to know how your company is doing and your customers are the best-placed people to tell you.

Photo Credit: Photo on Flickr by Tambako the Jaguar

  • What Are You Doing To Engage Your Facebook Customers? Here Are 5 Tips You Can Do! (socialmediadudes.com)
  • Turn a Bad Customer Experience into a Good One (blogs.constantcontact.com)
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