Posting to all social media channels helps promote your blog

Consistently Post across all your Social Media Channels

When you post a blog and press ‘publish’, what then? Close the laptop with a sigh of relief and go  do another chore? Move onto the next project? Or do you think of promoting your words across channels? Do you use social media for leisure or business or both?

The best way to promote your business is to promote it regularly, with the same message across all channels and as many ways as you can. These days you can promote on Facebook, Twitter, Pinterest, Linked-In, Instagram and any other social media channels you use. You just have to learn how each works. If you post regularly to each, then it can only help your blog traffic.

Facebook

This social media channel has made it more difficult to get likes and follows if you are just a page and not buying advertising. It has also hidden away its scheduling under tools and made scheduling posts more than just a click. It doesn’t always pick up the photos correctly from the links and it has far too many sponsored posts and yet…I wouldn’t write it off just yet. It can still be an amazing place to keep in touch with people, for groups of like-minded people and also for the 30 day blogging challenge. There is no easy way to keep up with people, except forming groups and posting regularly, unless you want to pay for advertising. As part of a social media strategy, however, it is still the place most people turn to first.

Twitter

There is the most amazing writers’ network on Twitter. There are regular groups devoted to freelancing, call-outs by editors and authors to follow. Having run social media for another company, I also noted that it is possible to have 2 different accounts on Twitter and have a completely different experience when you follow people related to a different subject.  Scheduling is easy with Tweetdeck. This belongs to Twitter, so you just join with the same name & password.  The feeds show you notifications, live feeds, scheduled posts & anything you have posted. Searching hashtags will help you use the right ones.

Linked-In

Do post regularly on Linked-In, even if you are just sharing your posts. I am more conscious on this platform than anywhere else about what I’m posting. There are some amazing courses out there to help you get the best from this platform.

Pinterest

Create a board just for your blog promotion. Make sure you have a good graphic. Creating pins is pretty easy – you can upload images from your computer and add a headline, description and links. The medium is very good at sending traffic to your blog. Use it to find new ideas and that chocolate cake recipe!

Instagram

Did you know that you can post to Instagram from your laptop by using a developer view? It makes it easier to manage social media. Use hashtags to attract other people to your post.

Which social media medium have you used to promote your blog? Let me know in the comments below.

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New Business Expectations vs Reality

What can a new business owner expect?

How did you expect things to be when you started your new business? Did you expect it to be effortless, fun, empowering? Was failure part of the plan? What about clients who don’t want to pay? Every person who starts a new business, has an idea in their head about their future work life and how it is going to be. Unfortunately, the expectation does not often meet the reality.

Here are some of the expectations that a new business may have and the reality behind them:

Expectation 1 – Clients will beat a path to your door

Stop the world – my new business has arrived! I offer such an amazing service that clients will be falling over themselves to hire my services! The phone will be ringing, the email will be filling up and my bank account will be growing fat.

Reality: Most new businesses rely on friends and family to begin with. Unless you are excellent with Facebook marketing, you will find likes, shares and follows difficult to come by and there will be long periods of boredom, followed by (hopefully) frantic rushes where everyone arrives at once!

What to do: Market yourself constantly. Build a profile on Linked-In, set up a Facebook page, build Twitter and Instagram accounts. Reach out to past colleagues, contacts, anyone who might have an interest in what you do. Decide on a strategy that you will actually feel confident carrying out and get on it. Paid advertising can work, but it can also be a black hole for your money, so should be approached with care and preferably with sound advice.

Expectation 2 – Clients will always pay on time

You always pay your bills on time – so why doesn’t everyone else!

Reality: Sadly it is not uncommon for large companies to postpone bill-paying for up to 3 months! How can you keep your cashflow going?

What to do: The answer to this is in your initial communications with a client. When it comes to buying a product, most people expect to pay before the product is shipped. Buying services is a little different, and it can seem as though you don’t want to raise the delicate subject of money. However, the client expects to pay you and you expect to get paid. In order to ensure that you are paid in a timely fashion, the best thing to do is to expect clients to sign a contract with you before starting work. This way, you can state how quickly after delivery of the product that you expect to get paid and the client understands it too. I f the client pushes back and says that this is not possible, then you can either negotiate or walk away.

Expectation 3 – Your website will fly to the top of Google in no time

Such a well put-together website will surely be recognised by the search engine for the artistic masterpiece it is!

Reality: Search engines work off a series of algorithms in order to rank non-paying websites in response to a search request. This means that you need to ensure that your website follows all the principles of good SEO.

What to do: Keep adding fresh content and optimise that content for SEO or search engine optimisation This means making sure that your blog posts are written with good SEO principles in mind. If your website is on WordPress, there are some good SEO plugins out there which will help you manage the SEO. Length of time helps too.

Expectation 4 – Clients will always love the work you do

Reality: Unfortunately not all clients are able to explain or even know what it is they really want. Some business owners are left to give it their best guess.

What to do: Find ways to pin down what it is your client wants before starting work. You can use a questionnaire, a telephone conversation, ask for examples of other websites that they admire – all these things can help them to explain to you what they want. This is not a guarantee that you will get it right first time, but it can help. Also always emphasise that the first piece of work you turn ij, can be raft which can be changed.

Expectation 5 You will always have polite customers

Reality: Unfortunately not!

What to do: Keep your cool. Working for someone in your own business does not give them the right to abuse you or get angry with you. Stay calm but don’t take any rubbish from them. If they regularly get rude or abusive then it is best to end the relationship. As a business owner, you do not have to experience that kind of thing.

Business owners, how did you negotiate your expectations over the reality of your experiences? Comment below.

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New Business Owners, Health and Origin of Words – the best of my first 9 days in the 30 Day Blogging Challenge

I have thoroughly enjoyed testing and strengthening my blogging muscle during the first 9 days of the 20 day blogging challenge. It’s strange how, when you really want to get something done, you can.

Normally I am staring at my blog, thinking, ‘I know I should be writing about something – but what?’ Yet, here I am, 9 blogs in. I wish I could say that it’s all been easy – but it hasn’t! I didn’t take into account things I was already booked to do and emergencies that come up in life! But here I still am, and I’m stronger for it.

I last did the 30 day blogging challenge in 2016, about a month earlier. It brought some great things into my life that are still here today.

So, what have you missed over the last 9 days?

I had already begun writing a series of articles for new business owners, starting with ‘systems the beginning freelance business owner needs’. Ok, not strictly for the blogging challenge, but still a great start, and a theme that I have built on over the challenge.

This includes ‘3 fears you face as a beginning business owner and how to work through them’ and an article all about #hours on Twitter. It is hard to begin promoting your business and get into that ‘elevator pitch’ mindset. Using the regional #hours on Twitter can help take some of the hard work out of it and help to get you known. It is a time when you are encouraged to promote your business, just don’t forget the hashtag to get it retweeted.

In my other life, I write health blogs, mostly based on studies, so I have included a health blog here. This could apply to anyone, wondering about whether they should be following the usual diet mandate to ‘eat breakfast every day’. I try to choose scientific studies that are credible and offer interesting insights.

I am at heart a freelancer, so my Friday freelance post talks about making your blog posts readable. Do mine fall into that category or not – I will leave it to you to decide! Authors will have their own series of blog posts on ‘secrets of stronger fiction’. I love writing short stories and my influences include the stories I enjoyed in my youth. Anne with an E has come back into collective consciousness with the excellent series that finished recently.

These are some of my favourite posts over the last 9 days. Do let me know which you enjoyed in the comments below.

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Origins of the English Language: where did the words ‘ business’, ‘writer’ and ‘freelance’ originate?

Finding out the original meaning and origin or etymology of common words is fascinating if you enjoy playing around with language. The language we know as English has developed and evolved over centuries, taking into account the languages and words of immigrants and conquerors until it became the language it is today. It is still evolving and new words are added to the dictionary every year.

Origin of ‘Business’

The word ‘business’ is thought to have originated from the Old English word bisignes, from Northumbria. The original meanings of the word included anxiety or care as well as occupation. From this word was also bisig, which was the adjective: anxious, careful, occupied, busy and diligent. The word became busy-ness or busyness in the mid-14th century, losing two of the meanings (anxiety, care) and retaining ‘being much occupied’. Johnson’s dictionary also includes busiless, which carries the meaning: at leisure, being without business.

The word being used for a person’s livelihood or occupation was first written in the late 14th century (bisig) as a noun with the sense of occupation, employment. It was also used as something ‘undertaken as a sense of duty’. In the 17th century, the word could also be used to describe sexual intercourse. In 1727, the word is first found to mean ‘commercial engagements or trade’.

Origin of ‘Write’

From the Old English writan which had the sense of ‘to score (mark), outline or draw the figure of’. Similar words were also found in Old Saxon (writan – to tear, scratch, write), Old Norse (rita – scratch, outline, write) and the Old High German (rizan – to tear, scratch, write).

Most of the European languages had their word for ‘write’ originally mean ‘scratch, carve, cut’, most likely as this was the most common form of writing at the time.

Origin of ‘Freelance’

The first written example of ‘freelance’ was written by Sir Walter Scott in his novel, Ivanhoe (1819). A feudal lord refers to the army that he has assembled as ‘free lances’ – literally free weapons. The army are at the disposal of his lord, but they are refused. The word became popular and found other meanings, including a politician who had no affiliation with a particular political party or to refer to a person who worked on their own terms without long term commitment to a single employer.  Our current noun, ‘freelancer’ is quite a late addition, so freelance was used as noun and verb. Throughout medieval history, the existence of free lances was well-documented. Hired soldiers were common for major military campaigns between the 12-14th centuries. At the time, however, rather than being referred to as ‘free lances’, such soldiers were known as ‘stipendaries’ (they were given a stipend for their work) or mercenaries.

Which words would you like to know the origin of? Comment below.

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Should you use Free Business Search Engines for your Small Business

30 Day Blogging Challenge Day 4

There are lots of free business search engines around. Many have been going for years. They often offer a basic free listing, which can offer improved visibility if you decide to pay for their service. How do you know if their paid-for service is any good and how can you make your free listing worth taking the time to do?

 

 

 

 

 

Adding yourself to free business search listings seems a no-brainer on the surface. You can usually put in contact details and a few details about what you do, for the the princely sum of time. The websites will usually try and upsell you to a paid listing, but it is up to you to decide whether it is worth it. Check out the paid listings – do they get enough for their money? Fill in as many details as you can and make sure that you include things such as a photo, your website and social media details.

Many of these websites bring new entries to the fore after paid-for accounts. It can therefore pay to go back every couple of weeks and amend the free listing, to see if it brings you back to the top of the list.

Here are a few that I have used: (Disclaimer – there are no affiliates in this post – just my opinions!)

FreeIndex

Pros:

Able to search for keywords in an A-Z list.

You can set up an email alert when the website receives quote requests for something that is similar to your business

The website has a fresh, clean design with colour pictures and is easy to navigate.

You can search, using a number of terms

The website gives you an author image, key services for search terms and the chance to write a description of your business.

Customers can also leave reviews and the latest reviews are shown on the landing page

Premium or paid listing enables you to be listed above non-premium members with a super-highlighted listing, an extended search radius and more keyword tags. You also get alerts before non-premium members and the ability to upload more photos and videos and they also stop advertising nearby businesses which offer the same services on the same page.

Cons:

The free listing does advertise nearby businesses that offer the same service lower down the page

You really need reviews to keep the momentum going, but it does say when the page was last updated, so keep updating it.

My opinion:

I have had 1 client through this page – but he never left me a review, so my reviews are 0. I don’t get many leads from it either. At the moment I maintain the profile, but is it worth it?

Might be worth trying for a new business, or if you’re offering a popular business that people are looking for like leaflet drops.

Google My Business

Pros:

Works well with a Gmail account

Able to post blogs

You get statistics from the posting each month, which say how many visitors you had and the bounce rate

Google is a pretty big search engine

Cons:

Can’t think of any really, except I have not had clients through it yet.

UK Business Forums

More of a forum than a listing, but it is still very active. You are welcome to browse for free and even ask questions, but there are areas that are members-only for a fee.

Pros:

All kinds of businesses are covered here and whatever your question is, you are bound to find it answered.

Newbies can ask questions and have them answered

They have regional forums for different areas of the UK

They include social enterprise in the forums

It’s current and still well-used

Cons:

The Marketplace where jobs are posted is for paid members only

Have you found any free business listing websites that have been good for your business? Please share below.

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#Hours on Twitter – a great way to get known for Business Owners?

30 Day Blogging Challenge – Day 2

#Hours on Twitter can be a great way to meet with other business owners in your local area and other business owners who are not necessarily in your line of business but who might be local to you.

 

 

 

 

 

The process works through adding a hashtag to your tweet that enables the #hour to pick it up and retweet it to its followers.

Sounds complicated? Not once you get the hang of it.

Continue reading #Hours on Twitter – a great way to get known for Business Owners?

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How to Invoice as a Beginning Business Owner

30 Day Blogging Challenge

Day 1

As a beginning business owner, one of the most important things to get over is your delicacy around money. If your business is to survive, it is important that you get paid.Some businesses start out with accounting software, and invoicing can be a part of that – set up a template, push a button and the invoice is automatically sent. However, when you do not have fancy software, but just your own laptop and a spreadsheet, what then?

 

 

 

 

 

I need to say at the outset, that I am not an accountant and that I am not able to offer tax advice. All I can do is walk you through what I have done as a sole trader and freelance business owner. Continue reading How to Invoice as a Beginning Business Owner

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What systems does a beginning freelance business owner need?

Setting up as a freelance business owner can be quite exhilarating – that rush of being your own boss and working as much or as little as you like, however there are some things that you will need to get organised. There is no one else to do it, it’s just you. What kind of systems will you need to get your freelance business up and running?

Image by Gerd Altmann from Pixabay

 

 

 

 

 

Billable hours

Work out how many hours a week you wish to work. Fit them in-between the school run, walking the dog, unloading the dishwasher – stop! By all means get jobs done as well, but the most important thing is making sure that you have some hours that you can use to get work done. You can organise yourself as you wish. If you work best waking up very early in the morning and stopping work at midday, then do that. If you prefer to sleep late and work into the evening, that is fine too. Your work schedule is your responsibility and as long as you can get your work done, then nobody is going to worry about the hours you keep.

Marketing hours

You will need to set aside some time for sending out queries, pitch for work, sending out your CV and all the other things that need to be done. You may wish to network at an expo or go to a business festival, but know where you can start to find clients.

Time off

Nobody can work for 24 hours a day, 7 days a week. Do set aside some time that is untouchable, the equivalent of a weekend. When the time is, depends on the work you are doing. Working with overseas clients may mean unsociable hours for the country where you live. Just make sure that you plan some time so that you can recharge your batteries.

Invoices

Know in advance what you need to charge in order to pay your bills. It is up to you to negotiate a wage that you can live with. I will cover this in more detail in another blog post, but for now, you need to set up an invoicing system so that you can get paid.

Decide how you can accept payment. This may mean by Paypal, direct bank transfer or some other means. Invoices are legally required to have certain information on them and it is worth checking out what is needed for your country. At the very least, you should have your contact information, the client’s contact information, the work done and the price. You should also explain how you are to be paid and how long the client has to pay.

Some word processors offer an invoice template which you can customise for yourself and fill in. I would suggest saving a template for each client, so that you can quickly send the next invoice. I set up a code for each client, for example Joe Bloggs would be JB01 – the first invoice for Joe Bloggs, the second one would be JB02 and so on.

There are some great accounting packages out there and some freelance business owners might just prefer to set up some software to help them. It’s a great option, if you can afford it, but for people starting out, you can begin with a spreadsheet.

Contacts

Freelance business owners need contacts. Keep a spreadsheet of all contacts made and the date made. Part of freelancing is meeting people and keeping contact with them. If you can keep a list of people and when contact was last made, it can help you make sure that no one gets lost. You can keep different lists of contacts for different subjects.

Marketing contacts

You might like to keep a separate list of marketing contacts – people who may be interested in your services or business but have not bought from you yet. Again, keep dates and a note of when you were last in contact.

Email list

Starting an email list is one of the most important things you can do as a small business owner. It enables you to keep in contact with people who have already bought from you and might again. Don’t just use it to sell, but offer interesting news items, networking events and industry news. Keep it simple but interesting and always include an opt-out. Also make sure that you understand and conform to GDPR guidelines.

Tax

Register your business for tax purposes and understand how many times a year you will need to put in your accounts. Finance software may produce your tax return for you, but if you are using a spreadsheet, you will need to put in your own return. When things start to take off, it may be wise to engage the services of an accountant to help make sure that your tax affairs are in order.

Editorial Calendar

An editorial calendar helps you put together a list of subjects for your blog or for other companies. It’s good to keep a list of ideas for blog posts. You can keep website urls for reference and date when the blog post was published. It means that you should always have a steady stream of ideas for what to write next. It is also worth keeping a list of content that you publish and the urls so that you can promote them easily.

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Starting from the beginning as a freelance business owner

Starting a freelance business could be a dream

There is something very attractive about being a freelance worker – being your own boss, dictating your own time, tea breaks whenever you want and the joy of working in your pyjamas if you wish, however life is never that simple. When you have a job, you are given targets and work to do, but you know when and where the money is coming in that month. As a freelancer, you are responsible for finding your own work and bringing in your own money. You need to account for your money and arrange to pay any taxes or pensions. If you are in the US, you need to arrange healthcare. It can get very complicated if you just launch in without thinking things through.

Here are some tips for starting from the beginning as a freelance business owner:

  1. Set up systems – know where you are going to keep track of invoices and expenses, contacts and marketing. Keep it simple to start with – a spreadsheet for finances and one for marketing. Notify your local tax authorities that you are starting up a business and be prepared to submit accounts according to your country’s tax schedule.
  2. Decide who your clients are going to be. Know your ideal client – what they are looking for, what they will need doing, what do they look like? When you know who your ideal client will be, then find out where they hang out, as you need to be able to reach them.
  3. The easiest way to begin marketing is starting out with friends and family. Reach out to them, let them know what you are doing and ask them if anyone they know is looking for a freelancer. Any past co-workers that you are in touch with, should also be contacted. People who know you are the easiest to talk to at the beginning.
  4. Get some rough ideas of what to charge – there are lots of websites offering to help you decide what to charge but it is best to look at professional organisations for freelancers – they will often have a guide to help you decide what to charge. You can charge by the hour, per word (if writing) or per project. Per project is often the best way to charge, but you do need an idea of how long something is going to take. Allow for changes and feedback in your calculations.
  5. Have a contract. There are lots of contract examples to be found on the web. Look for something close to what you need and adapt as necessary. Never start work without written confirmation that the client is happy with your quote and an agreed deadline. You should also consider a deposit that is non-refundable should the client back out of the work.
  6. Set up a website. Every business should have a website that helps to showcase what they do. It can be as simple or complicated as you wish. Make sure that your website is clear on what you do, and make sure that people can contact you through your website.
  7. Start a portfolio. A portfolio is simply examples of your work that people who are looking for a contractor like you, can look through to help them decide to hire you. In the beginning, there may not be many samples of work, but do keep it up to date with any work that you may do. Include links and make sure that it can be reached via your website.
  8. Start marketing. Keep your Linked-In profile up-to-date. Post on your website and Linked-In and any other social media that you may use. Advertise on free business websites, reach out to local traders or other companies that you may come across.
  9. When in public, i.e. on social media, act like a professional at all times. You never know who is watching.
  10. Get some business cards printed and go to some networking events. Meet people and talk to them about what you do. Start to look for other ways to market your business, even when you’re busy. In order to keep work coming in, you need to keep marketing.

These are just some of the tips that I would give someone starting out as a freelancer. What tips would you give?

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What to do when your freelance business seems stuck in a rut

Image by rawpixel from Pixabay

Ever felt like your freelance business is stuck in a rut? There seems to be no new work coming in, you don’t seem able to move forward with your work, or find any new clients. Perhaps you have been working for the same clients for some years and it’s feeling stale. You want to move forward as a freelancer, but you can’t see a way through. It’s time to think outside the box.

People in employment can feel stuck too. Perhaps they’ve been passed over for promotion, or they feel that their manager never gives them enough credit for the work they do. Either way, they feel stuck and unappreciated and wonder how to free themselves and feel better.

It’s important to understand that it is possible that your emotions will pass, and that all it’s going to take is a new freelance contact from a client, a new networking situation or even a project at work that has gone really well, but equally when you are feeling bored and struggling to get the work done though lack of interest then you need to take action.

Take stock of your situation

Give yourself some thinking time and some space. Choose a day when you don’t have a lot of deadlines coming up and write down 5 things that are good about your work, and 5 things that frustrate you. Be as specific or broad as you wish. What attracted you to your work in the first place? What has made it seem as though it is going wrong. Take a few days and add to the lists if you need to. See if you can work out where things are going wrong.

Decide to make a small change.

The worst thing to do is to keep on doing what you have aways done and expect the result to be different. Finding a way out is not easy, but it is worth trying to do. If you feel that you are fairly clear on where things have gone wrong, and you have an idea to try, then try it. You have nothing to lose and it may help. Decide to try it for a reasonable length of time and make a date in your diary to assess it and whether it has made any kind of impact on your  freelance work or how you feel. Be prepared: this small change may lead to another small change and another. Make sure that you can assess what difference they make to your business.

Ask for help

This can be difficult to do, but it may be the only option. If you are struggling to see what is going wrong, or what you could do to change things, then you may need some help. If you have a friend who is able to understand what you do, and whose opinion you trust, then it may be as simple as arranging to go for a coffee with them to talk things through. Some forums have places where you can ask questions – look for one for people who do what you do as they are more likely to understand your problems. You may need advice from someone who is further along in their business or who has done things differently.

Be accountable to someone

Find someone who you can be accountable to when it comes to getting work done. It’s a way of making sure you get things done when you work on your own. You could also help them to be accountable to their own business. You can decide to check in with them weekly, monthly, or whenever suits you both.

Find a mentor or coach

It may come to the point when you feel that you need more specialised help – and that it’s time to look for a mentor or a coach. Don’t just jump straight in: get to know someone first. Hang around their groups, do something small with them first and see whether their style fits yours. The coaching has got to be within your budget, but it also has to have similar aims to yours. You can take recommendations, or you might just come across someone through another group. It will need to be someone you trust, if you are going to pay them for their help, and you have to feel that you are getting your money’s worth. See it as money that you are investing in your business and use it wisely.

Be prepared to walk away

In the end, it all comes down to whether you can make peace with your freelance business and get it going again. You need to be able to work out what has gone wrong and what steps you need to take to fix it. If you are unable to find your love for your freelance work, then you need to be prepared to walk away and find something else.

It’s not an easy decision to make, but sometimes it may be the right one. Before making such a decision, talk to everyone that it will affect, and make sure that you have taken all the steps you needed to in order to try to make the business work. Businesses fail all the time, the important thing to do is make sure that your mental health does not go down with it.

Have you got to the point where you have felt stuck in a rut and not known what to do? What was your solution to the problem?

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