Five tips to get a clear message across

How clear is your message on your website? Can people tell what you do? Can they work out what you are selling or offering? Or does your website leave them confused? Here are 5 tips to help you make sure that you get your message across.

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Know the message you want your clients/customers to get

So, what’s the message in this post? I definitely wanted readers to understand that they need to ensure that the right message is being put across. Are your blog posts the kind of message that your customers expect to see or do they not really relate to what you are trying to do? The worst thing you can do is to confuse the message with extra padding. Decide on a message and how you are going to get it out into the wide world. If you are trying to ensure that your message is heard, then keep it consistent throughout the next few posts. Try to avoid language that will obscure the message or detract from it.

For example:

“It is vitally important that during these days of the Coronavirus pandemic that you do not stop communicating with your customers. It is more important than ever that your customers hear from you.”

or

“Talking to your customers could be a good thing, what if they needed your services during this time of pandemic? If you keep in contact with them then they will know that they can count on you.”

I feel that the second  message is more woolly: it uses words like ‘could’ and ‘what if’ rather than the stronger language of the first one. It could be argued that both get the message across, but which is more likely to make you take action?

Know which customers you want to get the message

Do you know who your customers are? What kind of people they are, what they do and what factors make them buy from you? If you know this information, then crafting a message for them is so much simpler, because you can appeal to them directly. If you are looking to design websites for people, then you need to post case studies that show how you have helped people to achieve the website of their dreams. A photography website needs to be full of gorgeous images to showcase your talent and a writer website needs to show a variety of writing that reflects the kind of work that you are looking for.

Know the actions you want customers to take

And make sure you tell them. Don’t leave people guessing as to what you want them to do – tell them. Explain what you are offering, explain the T&Cs and make sure that they have all the information that they need to make a decision. You could set up a landing page just for those clients that you are targeting to make sure that they have access to the information in one place. Make it easy for them to find the information so they can act on it.

Keep it simple

Keep the message clear and simple.

Here is the offer.

It is worth this much.

It is currently priced at this much for a short time only

Buy before (date) to get this offer

Here is what you get

Here are the bonuses for buying by this date.

Finish with a clear call to action

Make sure that your customers are in no doubt as to the action that you want them to take next. The rest is up to them.

Are you looking to get a clear message across? What are the best ways to engage with your customers? Comment below to share with others.

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How to put together an editorial calendar for bloggers

Since my first 30 day blogging challenge in 2016, I have used an editorial calendar. Different people may have different ideas of what constitutes an editorial calendar.

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I use a spreadsheet to store ideas for blog posts or other content so that I have a constant stream of ideas to use when I am trying to think of something to write. PR people use editorial calendars so that they can put useful content out when they are trying to run promotions, or publishers might use one to keep track of their publications. Depending on what you are trying to achieve, you might find this tool useful.

How can an editorial calendar help you in your business?

It’s a great place to store ideas. Ideas are all around us, but sometimes it can be hard to remember them. When I find a great story or possible blog post, I make notes about it.

You can use your editorial calendar to note the angle that you are going to take on the subject. This might not matter if it is a personal blog, but if you are working for someone else or even several other people, it might be worth making a note to ensure that you remember your original thoughts.

I find it best to keep an editorial calendar for each different blog, especially for clients. For the blog posts that I write at the moment, some can link to awareness weeks or months and it can be handy to have those planned out in advance, so that I already have some ideas for topics. Bloggers could also use the tool for planning guest posts to keep track.

Using pictures can be a good way to jog your memory. You can add a link or an actual picture to the spreadsheet if you wish.

Dates: I always date when I had the initial idea and I will usually add a date at the end of the row when I have used the idea. Sometimes I will have brainstorming sessions for a number of blog posts and it is useful to know when they came in handy.

Keeping track of sources in an editorial calendar

As well as adding the website for the source, there may be other sources linking to the idea. I will add these too, so that I can keep track of them all. I also keep notes on the possible blog posts, which may include headline ideas and possible keywords.

If you have a number of blogs, then you might like to indicate which blog the idea is for. This enables you to keep all your ideas in one place. It also means that you can repurpose ideas for different blogs, by finding a different angle.

The best thing about the editorial calendar is the ability to plan content. If there are particular dates you want to publish around, or events, then it can help you to plan this in detail. If you want to do a blog post series, then you can use your calendar to plan this. If you have some guest posts planned, then you can include these too.

You can add social media planning, include video links and plan the launch of your next ebook. You can make your editorial calendar as simple or as extensive as you wish.

Here is an example of an editorial calendar:

Date

Idea

Source

Source

Notes

Date used

Social Media Notes

5/3/2020

Using editorial calendars

https://buffer.com/library/all-about-content-calendar

Bloggers – kw

The headings can be changed to suit your own particular blog.

Do you use an editorial calendar? Do you find it helps to plan content? Comment below.

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How can freelancers and small business owners avoid scams?

It is one of the saddest things about human beings that where there is a crisis, there is someone who has a scam to exploit that crisis. Barely had the coronavirus hit in the UK, when there were people working out ways to take other people’s hard-earned money using the disease as an excuse. From knocking on people’s doors and demanding money for illness testing to people being stopped with shopping bags and asked to pay a fine by people wearing no uniform (true story) there seems to be no depths to which scammers will not stoop.

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As business owners, we put our details out on the internet so that potential clients can contact us, but what if people do not want to hire us but to scam us instead? We should be prepared to get the police involved if there has been a successful scam on our business and we should share the stories so that others do not fall for the same thing.

Here are some scams and some ways that we can protect ourselves. 

ID Fraud

Many scams involve the stealing of ID in order to defraud banks or other organisations. Particularly be careful of potential phishing emails.

Keep your details and those of your customers safe and also keep safe and password-protected those electronic devices where they are stored.

Email Fraud

Email frauds can come in a number of different ways. Be careful of emails from HMRC that do not actually come from the right email address and ask you to click on links. Or be wary of emails from your bank, asking you to verify details by clicking on an email link. There can be emails pretending to be from Amazon or your broadband provider or mobile phone operator, all asking you to click on a link and enter bank details, either to confirm them or to “avoid fraud”.

You should always be wary of unsolicited emails. Scammers are able to copy logos, imitate the way they think an official body should communicate and make sure that the email initially looks legitimate. However, the email link is not usually an official one and will look quite different to the correct email address. If in doubt, then ring the institution in question and check it out.

Scam Phone calls

Scam phone calls can happen in a number of ways. This can involve people pretending to be from your bank, from HMRC or from a computer company which says it needs to check your computer remotely. They may be looking to get your bank details or access to your computer. They can also make it look like the phone call is a genuine number.

Do not give any details out over the phone and end the call. If you decide to call your provider, then be aware that some fraudsters can delay hanging up the phone and pretend to be the person you are calling. Wait for at least 20 minutes before trying to call a number after receiving a suspicious phone call. You can also reject cold calls and put strange phone numbers through a search engine which could tell you which company they belong to. You can block numbers that try to call regularly. Don’t respond to unrecognised missed calls or texts and you can also check a company’s phone number by calling from a different phone. Don’t take a caller’s word for it that they are who they say they are.

Invoice Fraud

A business needs to check every detail these days, as scammers can send fake invoices that seem legitimate. The invoice may appear to come from a genuine supplier, but the details send the payment straight to the scammers. It’s known as APP or authorised push payments which persuade companies to pay a seemingly normal invoice but which has not been sent by the right person. There have been situations where the bank has queried the transaction, but the person paying has been so sure that it was right, that they insisted on paying. Then they found it was a scam.

The answer to this one is well-trained staff who know to check with the supplier before paying. The fraudsters hope that the invoice will be paid with no questions asked, but if your staff are able to check out the validity of invoices, then only the right invoices are paid.

Royal Mail Scam

This can consist of an email suggesting that a parcel is being held for you and that you need to rearrange delivery. Filling in details means that the scammers may install ransomware where your work computers will shut down and you will need to pay money to get them released. There can also be a card through the door where you ring a number which is charged at an extremely expensive rate. There have been some high-profile instances of ransomware where the company paid to get their computers back. Once a computer is locked out it can be very difficult to get back.

For the first scam, you need to back up your computers regularly to make sure that you can access an up-to-date storage if needed. You may need to bring in the Police to get this checked out.

For the second, if you are not expecting a parcel, then check it is real. You can normally pick up a parcel from your local Post Office sorting centre with ID and the card that was posted through your door.

Do you have any good advice on how to avoid scams? Please share below.

Metropolitan Police advice on business fraud

National Crime Agency on fraud

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Online networking for stay-at-home workers

Missing the watercooler or the canteen already? It’s been over a week since workers of all kinds have been told to work from home if possible in the UK.

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One of the best things about working in an office is the people that you meet and work alongside. One of the downsides of enforced working from home is that you are unable to get out and about and meet people. We are social animals and we need contact.

Here are some tips for online networking (from home):

WhatsApp chat groups

My book group is on WhatsApp and since the lockdown, it has lit up the airwaves! We have sent quizzes, videos and all kinds of things across it. We are also planning to meet up virtually in our pjs and those who like a tipple will be able to drink and not worry about getting home! If you have WhatsApp group chats, then using them to keep in touch can be quite useful.

Facebook groups

Facebook groups can be good for keeping the larger community together. For example, the local church groups have been busy updating their feeds to keep their congregations informed on how they are going to run their services. They have created events which has enabled them to promote them to their followers. Of course there have been national events happening as well and these have also been promoted.

If you search for Facebook groups related to your line of work, you will probably find one. These are great for meeting new people and getting information and advice. You may have to be approved to join and sometimes you have to answer questions. If you belong to a group which is struggling to keep in touch, why not set a Facebook group up? You can set a group to private or public depending on their type of activity and it’s a great way to keep in touch.

Twitter hashtags

Communities often meet up on Twitter at set hours through hashtags. Try searching the website for hashtags relevant to your work and see what you can find.

If you are a writer or freelancer, there are some amazing Twitter groups who meet up using hashtags. They usually meet up at a particular time each week. Twitter is also a great place to meet authors.

Try:

#freelanceheroes

#freelancechat

#ContentClubUK

The format is usually asking questions and people tag themselves using the hashtag to answer them. It is a great way to learn more about working as a freelancer.

You could also check out:

#amwriting

#WritingCommunity

You can also keep contact through the Linked-In community, either through posting and commenting on posts or through the different groups that run on there. In a lockdown situation, this can only be helpful to your business.

How are you keeping in contact with work colleagues and friends at the moment? Please share in the comments below.

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New Business Expectations vs Reality

What can a new business owner expect?

How did you expect things to be when you started your new business? Did you expect it to be effortless, fun, empowering? Was failure part of the plan? What about clients who don’t want to pay? Every person who starts a new business, has an idea in their head about their future work life and how it is going to be. Unfortunately, the expectation does not often meet the reality.

Here are some of the expectations that a new business may have and the reality behind them:

Expectation 1 – Clients will beat a path to your door

Stop the world – my new business has arrived! I offer such an amazing service that clients will be falling over themselves to hire my services! The phone will be ringing, the email will be filling up and my bank account will be growing fat.

Reality: Most new businesses rely on friends and family to begin with. Unless you are excellent with Facebook marketing, you will find likes, shares and follows difficult to come by and there will be long periods of boredom, followed by (hopefully) frantic rushes where everyone arrives at once!

What to do: Market yourself constantly. Build a profile on Linked-In, set up a Facebook page, build Twitter and Instagram accounts. Reach out to past colleagues, contacts, anyone who might have an interest in what you do. Decide on a strategy that you will actually feel confident carrying out and get on it. Paid advertising can work, but it can also be a black hole for your money, so should be approached with care and preferably with sound advice.

Expectation 2 – Clients will always pay on time

You always pay your bills on time – so why doesn’t everyone else!

Reality: Sadly it is not uncommon for large companies to postpone bill-paying for up to 3 months! How can you keep your cashflow going?

What to do: The answer to this is in your initial communications with a client. When it comes to buying a product, most people expect to pay before the product is shipped. Buying services is a little different, and it can seem as though you don’t want to raise the delicate subject of money. However, the client expects to pay you and you expect to get paid. In order to ensure that you are paid in a timely fashion, the best thing to do is to expect clients to sign a contract with you before starting work. This way, you can state how quickly after delivery of the product that you expect to get paid and the client understands it too. I f the client pushes back and says that this is not possible, then you can either negotiate or walk away.

Expectation 3 – Your website will fly to the top of Google in no time

Such a well put-together website will surely be recognised by the search engine for the artistic masterpiece it is!

Reality: Search engines work off a series of algorithms in order to rank non-paying websites in response to a search request. This means that you need to ensure that your website follows all the principles of good SEO.

What to do: Keep adding fresh content and optimise that content for SEO or search engine optimisation This means making sure that your blog posts are written with good SEO principles in mind. If your website is on WordPress, there are some good SEO plugins out there which will help you manage the SEO. Length of time helps too.

Expectation 4 – Clients will always love the work you do

Reality: Unfortunately not all clients are able to explain or even know what it is they really want. Some business owners are left to give it their best guess.

What to do: Find ways to pin down what it is your client wants before starting work. You can use a questionnaire, a telephone conversation, ask for examples of other websites that they admire – all these things can help them to explain to you what they want. This is not a guarantee that you will get it right first time, but it can help. Also always emphasise that the first piece of work you turn ij, can be raft which can be changed.

Expectation 5 You will always have polite customers

Reality: Unfortunately not!

What to do: Keep your cool. Working for someone in your own business does not give them the right to abuse you or get angry with you. Stay calm but don’t take any rubbish from them. If they regularly get rude or abusive then it is best to end the relationship. As a business owner, you do not have to experience that kind of thing.

Business owners, how did you negotiate your expectations over the reality of your experiences? Comment below.

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Should you use Free Business Search Engines for your Small Business

30 Day Blogging Challenge Day 4

There are lots of free business search engines around. Many have been going for years. They often offer a basic free listing, which can offer improved visibility if you decide to pay for their service. How do you know if their paid-for service is any good and how can you make your free listing worth taking the time to do?

 

 

 

 

 

Adding yourself to free business search listings seems a no-brainer on the surface. You can usually put in contact details and a few details about what you do, for the the princely sum of time. The websites will usually try and upsell you to a paid listing, but it is up to you to decide whether it is worth it. Check out the paid listings – do they get enough for their money? Fill in as many details as you can and make sure that you include things such as a photo, your website and social media details.

Many of these websites bring new entries to the fore after paid-for accounts. It can therefore pay to go back every couple of weeks and amend the free listing, to see if it brings you back to the top of the list.

Here are a few that I have used: (Disclaimer – there are no affiliates in this post – just my opinions!)

FreeIndex

Pros:

Able to search for keywords in an A-Z list.

You can set up an email alert when the website receives quote requests for something that is similar to your business

The website has a fresh, clean design with colour pictures and is easy to navigate.

You can search, using a number of terms

The website gives you an author image, key services for search terms and the chance to write a description of your business.

Customers can also leave reviews and the latest reviews are shown on the landing page

Premium or paid listing enables you to be listed above non-premium members with a super-highlighted listing, an extended search radius and more keyword tags. You also get alerts before non-premium members and the ability to upload more photos and videos and they also stop advertising nearby businesses which offer the same services on the same page.

Cons:

The free listing does advertise nearby businesses that offer the same service lower down the page

You really need reviews to keep the momentum going, but it does say when the page was last updated, so keep updating it.

My opinion:

I have had 1 client through this page – but he never left me a review, so my reviews are 0. I don’t get many leads from it either. At the moment I maintain the profile, but is it worth it?

Might be worth trying for a new business, or if you’re offering a popular business that people are looking for like leaflet drops.

Google My Business

Pros:

Works well with a Gmail account

Able to post blogs

You get statistics from the posting each month, which say how many visitors you had and the bounce rate

Google is a pretty big search engine

Cons:

Can’t think of any really, except I have not had clients through it yet.

UK Business Forums

More of a forum than a listing, but it is still very active. You are welcome to browse for free and even ask questions, but there are areas that are members-only for a fee.

Pros:

All kinds of businesses are covered here and whatever your question is, you are bound to find it answered.

Newbies can ask questions and have them answered

They have regional forums for different areas of the UK

They include social enterprise in the forums

It’s current and still well-used

Cons:

The Marketplace where jobs are posted is for paid members only

Have you found any free business listing websites that have been good for your business? Please share below.

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3 fears you face as a business owner and how to work through them

We have all experienced fear. That uncomfortable moment when the pit of your stomach falls through the floor and a feeling of dread creeps over you. Fear is a healthy response to stepping out of our comfort zone. Sometimes, however, the emotion can take over and paralyse you, which can prevent you taking action.

 

 

 

 

 

But what if you let fear rule your actions?

Fear of starting a project

It can be possible to be afraid to start something. You take that normal piece of business advice, which is to formulate a plan – and then you plan and plan and plan. Or you research, research, research. You are so busy planning and researching, that you don’t ever start. Ever.

Answer:

While it’s good to plan and research, the time does eventually come when you need to start to do something. How will you ever learn if you simply stay safe? No one can plan for ever and sometimes you just need to get something done.

Find a small step and just take it. Make that first step to that thing you want to do and then follow it with another and another. If it helps, break down the whole process into small steps, just make sure that you then follow through and take action too!

Fear of not being able to carry out the work

There can be a real fear of taking on too much and not being able to fulfil your work demands. This especially applies if you are working in a service industry. You might be afraid that family demands could mean that you are unable to work, or if other demands on your time increase the pressure. How can you give 100% to your work when so many other things threaten to take over?

Answer:

Strangely, the answer to this one is planning! Know the hours you have to work and make sure that what you take on will fit inside them. Always allow a little extra for the unforeseen event and keep the communication with your client flowing. It is true that life has a habit of tossing little problems in your way and no one can guarantee that they will always be able to fulfil the work, but you can mitigate it as much as possible by ensuring that you keep a good grasp of what needs to be done. If this means making an old-fashioned timesheet to ensure you give enough time to different projects, then so be it.

Fear of not being good enough

No one knows all the answers when they’re just starting out, but there can be a real fear of being found out! What if the people you network with, realised just how much you are finding it hard to keep on top of everything? What if your business fails in a spectacular way? How can you say that you are an expert when you have only just started?

Answer:

Everyone can feel this way sometimes. It is one of the ways we put pressure on ourselves. However, we can choose to listen to the disparaging voice in our head, or we can tell it a few home truths. Just because you have this fear, doesn’t make it true. We need to find ways to counteract the voice with logic and calmness.

One way to help this is to have a good friend, who knows what you do, how hard you work and what it has taken to get there. A conversation with them might just be the antidote you need to a doubtful voice inside your head.

What fears have you faced while running your own business? How do you manage to face them down and still get things done? Comment below.

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What systems does a beginning freelance business owner need?

Setting up as a freelance business owner can be quite exhilarating – that rush of being your own boss and working as much or as little as you like, however there are some things that you will need to get organised. There is no one else to do it, it’s just you. What kind of systems will you need to get your freelance business up and running?

Image by Gerd Altmann from Pixabay

 

 

 

 

 

Billable hours

Work out how many hours a week you wish to work. Fit them in-between the school run, walking the dog, unloading the dishwasher – stop! By all means get jobs done as well, but the most important thing is making sure that you have some hours that you can use to get work done. You can organise yourself as you wish. If you work best waking up very early in the morning and stopping work at midday, then do that. If you prefer to sleep late and work into the evening, that is fine too. Your work schedule is your responsibility and as long as you can get your work done, then nobody is going to worry about the hours you keep.

Marketing hours

You will need to set aside some time for sending out queries, pitch for work, sending out your CV and all the other things that need to be done. You may wish to network at an expo or go to a business festival, but know where you can start to find clients.

Time off

Nobody can work for 24 hours a day, 7 days a week. Do set aside some time that is untouchable, the equivalent of a weekend. When the time is, depends on the work you are doing. Working with overseas clients may mean unsociable hours for the country where you live. Just make sure that you plan some time so that you can recharge your batteries.

Invoices

Know in advance what you need to charge in order to pay your bills. It is up to you to negotiate a wage that you can live with. I will cover this in more detail in another blog post, but for now, you need to set up an invoicing system so that you can get paid.

Decide how you can accept payment. This may mean by Paypal, direct bank transfer or some other means. Invoices are legally required to have certain information on them and it is worth checking out what is needed for your country. At the very least, you should have your contact information, the client’s contact information, the work done and the price. You should also explain how you are to be paid and how long the client has to pay.

Some word processors offer an invoice template which you can customise for yourself and fill in. I would suggest saving a template for each client, so that you can quickly send the next invoice. I set up a code for each client, for example Joe Bloggs would be JB01 – the first invoice for Joe Bloggs, the second one would be JB02 and so on.

There are some great accounting packages out there and some freelance business owners might just prefer to set up some software to help them. It’s a great option, if you can afford it, but for people starting out, you can begin with a spreadsheet.

Contacts

Freelance business owners need contacts. Keep a spreadsheet of all contacts made and the date made. Part of freelancing is meeting people and keeping contact with them. If you can keep a list of people and when contact was last made, it can help you make sure that no one gets lost. You can keep different lists of contacts for different subjects.

Marketing contacts

You might like to keep a separate list of marketing contacts – people who may be interested in your services or business but have not bought from you yet. Again, keep dates and a note of when you were last in contact.

Email list

Starting an email list is one of the most important things you can do as a small business owner. It enables you to keep in contact with people who have already bought from you and might again. Don’t just use it to sell, but offer interesting news items, networking events and industry news. Keep it simple but interesting and always include an opt-out. Also make sure that you understand and conform to GDPR guidelines.

Tax

Register your business for tax purposes and understand how many times a year you will need to put in your accounts. Finance software may produce your tax return for you, but if you are using a spreadsheet, you will need to put in your own return. When things start to take off, it may be wise to engage the services of an accountant to help make sure that your tax affairs are in order.

Editorial Calendar

An editorial calendar helps you put together a list of subjects for your blog or for other companies. It’s good to keep a list of ideas for blog posts. You can keep website urls for reference and date when the blog post was published. It means that you should always have a steady stream of ideas for what to write next. It is also worth keeping a list of content that you publish and the urls so that you can promote them easily.

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What to do when your freelance business seems stuck in a rut

Image by rawpixel from Pixabay

Ever felt like your freelance business is stuck in a rut? There seems to be no new work coming in, you don’t seem able to move forward with your work, or find any new clients. Perhaps you have been working for the same clients for some years and it’s feeling stale. You want to move forward as a freelancer, but you can’t see a way through. It’s time to think outside the box.

People in employment can feel stuck too. Perhaps they’ve been passed over for promotion, or they feel that their manager never gives them enough credit for the work they do. Either way, they feel stuck and unappreciated and wonder how to free themselves and feel better.

It’s important to understand that it is possible that your emotions will pass, and that all it’s going to take is a new freelance contact from a client, a new networking situation or even a project at work that has gone really well, but equally when you are feeling bored and struggling to get the work done though lack of interest then you need to take action.

Take stock of your situation

Give yourself some thinking time and some space. Choose a day when you don’t have a lot of deadlines coming up and write down 5 things that are good about your work, and 5 things that frustrate you. Be as specific or broad as you wish. What attracted you to your work in the first place? What has made it seem as though it is going wrong. Take a few days and add to the lists if you need to. See if you can work out where things are going wrong.

Decide to make a small change.

The worst thing to do is to keep on doing what you have aways done and expect the result to be different. Finding a way out is not easy, but it is worth trying to do. If you feel that you are fairly clear on where things have gone wrong, and you have an idea to try, then try it. You have nothing to lose and it may help. Decide to try it for a reasonable length of time and make a date in your diary to assess it and whether it has made any kind of impact on your  freelance work or how you feel. Be prepared: this small change may lead to another small change and another. Make sure that you can assess what difference they make to your business.

Ask for help

This can be difficult to do, but it may be the only option. If you are struggling to see what is going wrong, or what you could do to change things, then you may need some help. If you have a friend who is able to understand what you do, and whose opinion you trust, then it may be as simple as arranging to go for a coffee with them to talk things through. Some forums have places where you can ask questions – look for one for people who do what you do as they are more likely to understand your problems. You may need advice from someone who is further along in their business or who has done things differently.

Be accountable to someone

Find someone who you can be accountable to when it comes to getting work done. It’s a way of making sure you get things done when you work on your own. You could also help them to be accountable to their own business. You can decide to check in with them weekly, monthly, or whenever suits you both.

Find a mentor or coach

It may come to the point when you feel that you need more specialised help – and that it’s time to look for a mentor or a coach. Don’t just jump straight in: get to know someone first. Hang around their groups, do something small with them first and see whether their style fits yours. The coaching has got to be within your budget, but it also has to have similar aims to yours. You can take recommendations, or you might just come across someone through another group. It will need to be someone you trust, if you are going to pay them for their help, and you have to feel that you are getting your money’s worth. See it as money that you are investing in your business and use it wisely.

Be prepared to walk away

In the end, it all comes down to whether you can make peace with your freelance business and get it going again. You need to be able to work out what has gone wrong and what steps you need to take to fix it. If you are unable to find your love for your freelance work, then you need to be prepared to walk away and find something else.

It’s not an easy decision to make, but sometimes it may be the right one. Before making such a decision, talk to everyone that it will affect, and make sure that you have taken all the steps you needed to in order to try to make the business work. Businesses fail all the time, the important thing to do is make sure that your mental health does not go down with it.

Have you got to the point where you have felt stuck in a rut and not known what to do? What was your solution to the problem?

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How to start using Twitter as a Freelance Writer

One of the main things about becoming a freelance writer is the need to network and connect with other writers and clients. How successful you are in connecting with people is partly dependant on getting to grips with social media and learning to use it to your advantage. Here are some tips on getting the most out of your social interactions.

Do you use Twitter?

Do you use Twitter personally? What is your attitude to meeting people through social media. It is easy to be wary and restrict interactions with friends when it comes to our own personal accounts, but the whole reason for using social media for our business means that we need to reach out to others that we will not necessarily know. You may need to change your mindset in order to use social media effectively.

Where do your clients hang out?

I can remember attending an interview for a builders’ merchants who were looking for a social media person to build up their Twitter accounts. I didn’t get this job, but I still wonder whether builders actually have time to hang out on Twitter and pick up their offers. Most businesses these days offer email, many send out newsletters and have a website, usually developed by a third party, but Twitter and Facebook are very personal choices that not everyone wants to use. Check whether potential clients that you want to contact are choosing to use the method of social media that you are planning to use.

Where do you begin?

Choose a username that reflects your business. All the social media make it very easy to set up an account and the hardest thing can sometimes be finding the right name that has not already been taken.

Set a profile picture and a cover picture too. Most social media accounts also give you the option to reach out to people from your contacts list, so that you have a ready-made list to start connecting with. It is best to set up your profile as fully as you can.

Write your first post and publish.

Check in with your account regularly and monitor the activity. There are tools available to help schedule posts to help save time, depending on the form of social media.

What to post?

Social media is great for promoting your blog posts, website, offers and promotions, or just for sharing an article that you found useful or news. Decide how often you want to post. Posts should never just be self-serving promotions but full of useful information for others. Keep in mind the people that you want to reach and what they might be interested in reading about, or the knowledge that they might like to acquire. When you post, include a link and an image if possible.

You can also share videos, podcasts and infographics. You can curate news to post, writing the headlines in your own words and including a link. This can be a useful way of posting more often. Keep it relevant to your business and make it useful to your clients.

Social interaction

The most important part of social media is the social bit! Each form of social media has its own way of interacting. Twitter allows likes, replies and retweets. Retweeting other people’s tweets is a good way to begin your interactions. Follow people and their tweets will show on your feed. Look for people and companies that align with the people you are trying to reach. Thank people for following you and use hashtags.

Hashtags enable your posts to be found by interested parties. The most popular hashtags will appear when you start to type a word after a hashtag. Choosing one of the more popular ones will help people find you. Post regularly and follow up when people try to contact you. Some companies set up automatic replies to people who follow them, to let them know that it is appreciated. This can be a good idea, but make it a thank you and possibly a freebie that you offer rather than a hard sell.

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