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Five Good Reasons to Maintain Your Blog

Posted on : 25-10-2012 | By : admin | In : Blog, Writing Help for Businesses

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website ideas (Photo credit: Sean MacEntee)

Many businesses consider having a blog an essential part of their website. Blogging offers a chance to connect with your customers and enable them to see a little of what you do. Blogging brings fresh content to your website and that is a good thing when it comes to search engines.

Deciding to have a blog is a regular commitment. How often you update it is up to you, but updating it regularly ensures that visitors to your website can see that you use your website and that you still have a valid business.

1. Adding fresh content to your blog ensures that your website stays fresh and current. Coming across a website which has not been updated since 2007 says ‘I don’t care’ or even ‘I’m no longer in business’.

2. Finding new subjects to write about helps to expand your own learning and enables you to keep up with trends and learn more about your own business. It will also help you keep your brain active and engaged in your business. You might even get some new ideas to help your business.

3. Putting up a new blog post gives you the opportunity to promote your website and your business using social media. Keeping in touch with customers through social media is becoming increasingly important. You want your business website to be well-known through social media, although spam is not a good idea.

4. You can use your blog post to promote special offers or to offer other promotions designed to increase business and encourage return customers. This can be a great way to use a blog post. Design it carefully so that links leading to products or services are visible and easily accessed.

5. Regularly updating your blog will help to reassure your customers that you are a trusted company for them to do business with. Trust is increasingly important on the Internet. A trusted company will bring more repeat customers.

Regular blogging can bring many benefits to you and your business website, so stop reading this post and go and get writing!

Sarah Charmley is a UK-based writer who offers blogging as a speciality. If you would like a carefully crafted blog post on a topic of your choice, use the contact form to get in touch or email sarahthecreativewriter (at) gmail.com.

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Using Apostrophes – its and it’s Part 3

Posted on : 02-02-2011 | By : admin | In : Blog, Help with Writing

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Photo on Flickr by mag3737

In the first post on Apostrophes, we looked at using them with plurals and singular nouns to show possession. The second post looked at using apostrophes with contractions. This post will examine a simple little word, yet the apostrophe is often used wrongly in it.

Its or it’s?

Do you know which is which?

In this case, the answer is simple – disregard the possession rule. So if you have a sentence:

The dog lolled out its tongue.

This is correct. You do not need to put an apostrophe in because you do not need the apostrophe to show possession of ‘it’.

However:

I love going to Spain. It’s a great place to have a holiday – lots of swimming pools and sunshine.

In the case of this sentence, ‘it’s’ is actually a shortened form of ‘it is’ – a contraction. So you will need the apostrophe.

In short when deciding whether to use ‘its’ or ‘it’s’, you need to know whether the word is showing possession or if it is a contraction. Only use the apostrophe if a letter is missing.

Try these out just for good measure. Is the apostrophe right or wrong?

The horse was lame in one of its hind hooves.

It’s OK you don’t need to explain it to me.

The house was old and ramshackle: it’s whole outward appearance was one of neglect.

Its dangerous to go water-skiing when the red flags are out.

Did you get it right?

The horse was lame in one of its hind hooves. – CORRECT

It’s OK you don’t need to explain it to me. – CORRECT

The house was old and ramshackle: it’s whole outward appearance was one of neglect.  WRONG – NO MISSING LETTER.

Its dangerous to go water-skiing when the red flags are out.  WRONG – ‘ITS’ IN THIS CASE IS SHORT FOR ‘IT IS’ SO IT SHOULD BE ‘IT’S’

Using apostrophes can be easy once you know how. This concludes this series of posts on apostrophes.

Photo Credit: Photo on Flickr by mag3737

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Helpful Blog Posts

Posted on : 04-12-2010 | By : admin | In : Blog, Writing Help for Businesses

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I read round the Internet avidly and every so often I come across some really great posts that I consider helpful. I am sharing them here today, knowing that someone else could find them useful too.

Guiletta Nardone wrote a fantastic guest post for Men with Pens about being bold and fearless in our business. In ‘Have You Discovered Your Fearless Why?‘, Guiletta explains her own thoughts process as she came to terms with marketing her design business.

If you are thinking of setting up a Facebook page, then Karen Gunton of Build a Little Biz explains what is and isn’t allowed. The rules can be quite strict regarding marketing using Facebook, so it is worth checking out before you begin. The cans and cannots of Facebook plus some dos and don’ts too is her sum up of previous articles so that the information is all in one place.

As Christmas approaches, the annual dilemma arrives – how to send clients Seasons’ Greetings. PS Jones in her Diary of a Mad Freelancer addresses how she copes with the problem in her post on Keeping in Touch with Freelance Clients with Holiday Cards. Well worth a read.

Jenn Mattern’s post on How to Make Better Decisions About Your Freelance Writing Career could actually apply to any small business owner. Jenn explains the steps you need to take to make your small business a successful small business.

Finally, the community of Enterprise Nation has been going for five years, but this year they have decided they are ripe for change. The community have been switched over to Bitsy where there will be the opportunity to sell your services (for a small fee) and join in the business conversations in both the forums and Twitter. The website has only just launched, but if it is anything like Enterprise Nation was, then it is going to be an invaluable website for small and medium businesses.

What blog articles have you found useful recently? Let me know if you like any of these.

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Why Your Business Needs a Newsletter

Posted on : 24-09-2010 | By : admin | In : Blog, Writing Help for Businesses

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Image on Flickr by Andrew Whitacre

It sounds like a lot of work. Collecting information, articles, even adverts together, formatting them together in an attractive format then, possibly the worst bit of all, printing and distributing them. Is there really any need for your business to have a newsletter?

I would suggest that it can be worth the effort for your business to have a newsletter and here’s why:

– It keeps your business in the forefront of your customers’ minds

– It can enable you to offer other companies you work with extra exposure

– It enables you to make special offers to your customers to encourage them to spend more money with you

– You can tempt your customers with new products.

– You can send an email newsletter rather than a paper one, avoiding the recycle bin and saving the planet!

– You collect details of your customers and know who they are.

There are lots of great reasons why a newsletter should be at the forefront of your mind. So how do you do it?

What Makes a Great Newsletter?

The elements of a great newsletter is great headlines, interesting and succinct articles and  graphics. You can include adverts for new products, news and information that is likely to be of interest to your customers and of course information on how to contact you should any of the offers be of interest to your customers.

There are some great publishing packages out there and if you are going to do it yourself, it might be worth investing in software that will help you set it out professionally. Being able to move graphics around easily and play around with the format can help the ease of putting the newsletter together.

Your newsletter can be as short as a page. If you are planning on printing a newsletter, bear in mind that for a folded format, you will need a minimum of four pages if there is not to be a large piece of blank space on it.

Fonts and Graphics

Make the font easily readable such as Arial. Times New Roman has also been traditionally used. At least 11 point will be easily read by most.

If you are printing, graphics quality is everything. Pictures do not come out so well on coloured paper and need to be as high a quality as possible. They also look good with a border to separate them from the text on the page.

Check Your Newsletter Well

Proof read everything thoroughly and preferably get a second pair of eyes to look over them to pick up mistakes you have missed. If your spelling and grammar is not as good as it could be, then use your publishing software hints to help you out and spell check the whole. Bear in mind that this will not pick up words spelled right but in the wrong place.

Make a commitment to getting out the newsletter weekly, fortnightly or monthly and stick to it. Make a commitment, block out some time to deal with it as appropriately. Get used to squirreling bits of information away for the newsletter and collect graphics.

Finally, if you really think it’s a great idea, but just don’t have the time, then hire a writer. Give them the information and ask them to format and produce it as a pdf or a printed book. Rates will depend on how much work will be involved in producing the newsletter.

If you wish to discuss starting a newsletter with me, then please check out my contact page.

Photo Link: Newspaper Icon

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Helpful Business Blogs

Posted on : 20-09-2010 | By : admin | In : Blog, Writing Help for Businesses

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I haven’t written a ‘helpful blogs’ post for a while, and I’ve been enjoying some new heights of helpfulness since my last one. If you’re running a business, then here are some blogs you may find helpful.

Photo by crystaljingsr on Flickr

I love Enterprise Nation! It has a great forum for asking questions, daily helpful articles and a twitter meet-up every day around the watercooler at 11 am.Particularly if you are a UK business, then do check it out.

I found Enterprise Nation from Startup Donut. Again it has a help forum and is particularly useful for information and help for newly formed businesses.

Karen Gunton’s blog, Build a Little Biz is a new favourite of mine. It is great reading for new business owners, or even those just beginning on the Internet. She writes well for Mum entrepreneurs but her advice would suit anyone looking for more information on running a business online.

Freelance Switch is a great site for web developers and designers, but it also includes writers in the mix. The articles are regularly added and very helpful, it has a great cartoon strip and advertises jobs. Well worth a look.

I have only recently begun following Freelance Folder. It is similar in style to Freelance Switch which is a clean professional look. The articles are just as good with lots of helpful hints and tips for business owners.

Finally, if you are looking for either a creative job or for creative workers, try CrowdSpring. It is a simple website that posts projects for a set amount, allowing simply the best proposal to stand out. There are jobs for graphic or web design or for writers. Check it out if this sounds what you are looking for.

We all have different websites that we regularly visit and enjoy. Recommend your favourites in the comments below.

Photo Link: 3D People and Internet Symbol

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