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Five Good Reasons to Maintain Your Blog

Posted on : 25-10-2012 | By : admin | In : Blog, Writing Help for Businesses

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website ideas

website ideas (Photo credit: Sean MacEntee)

Many businesses consider having a blog an essential part of their website. Blogging offers a chance to connect with your customers and enable them to see a little of what you do. Blogging brings fresh content to your website and that is a good thing when it comes to search engines.

Deciding to have a blog is a regular commitment. How often you update it is up to you, but updating it regularly ensures that visitors to your website can see that you use your website and that you still have a valid business.

1. Adding fresh content to your blog ensures that your website stays fresh and current. Coming across a website which has not been updated since 2007 says ‘I don’t care’ or even ‘I’m no longer in business’.

2. Finding new subjects to write about helps to expand your own learning and enables you to keep up with trends and learn more about your own business. It will also help you keep your brain active and engaged in your business. You might even get some new ideas to help your business.

3. Putting up a new blog post gives you the opportunity to promote your website and your business using social media. Keeping in touch with customers through social media is becoming increasingly important. You want your business website to be well-known through social media, although spam is not a good idea.

4. You can use your blog post to promote special offers or to offer other promotions designed to increase business and encourage return customers. This can be a great way to use a blog post. Design it carefully so that links leading to products or services are visible and easily accessed.

5. Regularly updating your blog will help to reassure your customers that you are a trusted company for them to do business with. Trust is increasingly important on the Internet. A trusted company will bring more repeat customers.

Regular blogging can bring many benefits to you and your business website, so stop reading this post and go and get writing!

Sarah Charmley is a UK-based writer who offers blogging as a speciality. If you would like a carefully crafted blog post on a topic of your choice, use the contact form to get in touch or email sarahthecreativewriter (at) gmail.com.

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Helpful Blog Posts

Posted on : 04-12-2010 | By : admin | In : Blog, Writing Help for Businesses

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I read round the Internet avidly and every so often I come across some really great posts that I consider helpful. I am sharing them here today, knowing that someone else could find them useful too.

Guiletta Nardone wrote a fantastic guest post for Men with Pens about being bold and fearless in our business. In ‘Have You Discovered Your Fearless Why?‘, Guiletta explains her own thoughts process as she came to terms with marketing her design business.

If you are thinking of setting up a Facebook page, then Karen Gunton of Build a Little Biz explains what is and isn’t allowed. The rules can be quite strict regarding marketing using Facebook, so it is worth checking out before you begin. The cans and cannots of Facebook plus some dos and don’ts too is her sum up of previous articles so that the information is all in one place.

As Christmas approaches, the annual dilemma arrives – how to send clients Seasons’ Greetings. PS Jones in her Diary of a Mad Freelancer addresses how she copes with the problem in her post on Keeping in Touch with Freelance Clients with Holiday Cards. Well worth a read.

Jenn Mattern’s post on How to Make Better Decisions About Your Freelance Writing Career could actually apply to any small business owner. Jenn explains the steps you need to take to make your small business a successful small business.

Finally, the community of Enterprise Nation has been going for five years, but this year they have decided they are ripe for change. The community have been switched over to Bitsy where there will be the opportunity to sell your services (for a small fee) and join in the business conversations in both the forums and Twitter. The website has only just launched, but if it is anything like Enterprise Nation was, then it is going to be an invaluable website for small and medium businesses.

What blog articles have you found useful recently? Let me know if you like any of these.

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Helpful Business Blogs

Posted on : 20-09-2010 | By : admin | In : Blog, Writing Help for Businesses

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I haven’t written a ‘helpful blogs’ post for a while, and I’ve been enjoying some new heights of helpfulness since my last one. If you’re running a business, then here are some blogs you may find helpful.

Photo by crystaljingsr on Flickr

I love Enterprise Nation! It has a great forum for asking questions, daily helpful articles and a twitter meet-up every day around the watercooler at 11 am.Particularly if you are a UK business, then do check it out.

I found Enterprise Nation from Startup Donut. Again it has a help forum and is particularly useful for information and help for newly formed businesses.

Karen Gunton’s blog, Build a Little Biz is a new favourite of mine. It is great reading for new business owners, or even those just beginning on the Internet. She writes well for Mum entrepreneurs but her advice would suit anyone looking for more information on running a business online.

Freelance Switch is a great site for web developers and designers, but it also includes writers in the mix. The articles are regularly added and very helpful, it has a great cartoon strip and advertises jobs. Well worth a look.

I have only recently begun following Freelance Folder. It is similar in style to Freelance Switch which is a clean professional look. The articles are just as good with lots of helpful hints and tips for business owners.

Finally, if you are looking for either a creative job or for creative workers, try CrowdSpring. It is a simple website that posts projects for a set amount, allowing simply the best proposal to stand out. There are jobs for graphic or web design or for writers. Check it out if this sounds what you are looking for.

We all have different websites that we regularly visit and enjoy. Recommend your favourites in the comments below.

Photo Link: 3D People and Internet Symbol

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A Quick Style Guide

Posted on : 22-07-2010 | By : admin | In : Blog, Help with Writing

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When you are producing your piece of writing for a client, it is best to be consistent with grammar and spellings, particularly when using headings. Here are some of the most common things to look out for.

Headings

The beginnings of words in a heading should be capitalised unless they are small words such as ‘and’, ‘is’ or ‘of’. It is sometimes helpful to bold the heading to make it stand out from the rest of the text. Make sure that if you decide to do this, that all the headings are capitalised and in bold.

The Main Body of the Text

Start with your opening paragraph which sums up what the article will be about. Keep it short and succinct. It does not need a sub-heading over it – in fact your first sub-heading should be at least one paragraph in.

If you are writing for the web, then keep paragraphs short and to the point. There should be two to three paragraphs underneath each heading and of course they should be relevant!

Consistency, Checking and Counting Words

Photo by Martin Hagberg and used under Creative Commons licence

 

When you are writing your first draft, then just get the ideas down and let them flow. Write until you have finished, Then go back over it and read through. Check for spelling errors (be aware of the differences between American and UK spelling and use one consistently throughout). Also keep an eye out for grammatical problems and check out the word count.

Clients are usually very definite about the amount of words used in a piece of writing, but it is important to write in a focused way on the topic. Beware of fluff or filler. Take out any words that are unnecessary, read your work aloud to check for flow and ensure that your sentences are short and to the point rather than long and wordy. This makes them much easier to read.

End your writing with a strong point or call to action. Revise it again and again until you are happy with it.

Finally when you think your work is done, put it away for at least 24 hours before getting it out and reading it again. The distance is important: it allows you to view your work with fresh eyes and improve it.

Consistency and care is the key to producing strong work which you can be proud of and which is more likely to please your client and bring in more work commissions for you.

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Helpful Blogs

Posted on : 12-06-2010 | By : admin | In : Blog, Finding Freelance Writing Jobs

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Photo by Matsuyuki

The Internet is a great place to be involved in sometimes, especially for writers. No longer do writers have to sit in a solitary place, banging out another article on their keyboard.

Now we can network, share blogs, contact other writers and share details. We can even write a novel in a month!

Contact with other writers is essential so that we can share success and horror stories and help one another. We are no longer restricted to our own locality, but now the world is in our own backyard.

Here are some of the writing blogs that have inspired me. Go check them out and feel free to add some of your own.

http://www.aboutfreelancewriting.com/ Anne Wayman’s blog which is one of the best ones out there for newbies to read.

http://allfreelancewriting.com/ Jenn Mattern’s blog tells it how it is. She has strong opinions and pulls no punches, but her advice is always sound. Her blog is entertaining and she offers a free e-book – on writing e-books!

http://menwithpens.ca/ Men With Pens show you how it should be done. It’s a great blog with good advice.

http://bloggerillustrated.net/ If you want to understand what SEO, backlinks, and web sites have to do with the writing world, then you could do worse than visit Allyn Hane’s site. He explains it all simply and easily in video.

What websites have you found useful?

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