Tag Archives: Blogger (service)

Why Have a Guest Blog?

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website ideas (Photo credit: Sean MacEntee)

Guest blog posts are becoming more popular as the demand for website content grows. Introducing a blog to your website can help increase your traffic and bring more customers to your business, but maintaining a blog can be hard work. It can be difficult to constantly think of fresh ideas and easy to put off writing your blog until the last minute. One solution to this problem is to have a guest post.

There are two types of guest posting: one where people get in touch with you and offer to post. This is usually the case with a very popular website such as Copyblogger which is big in its own right. My comments on posts on Copyblogger rank higher in the search engines than my own website. If you are getting offers of guest posts, then my guess is that you have a highly ranked website in a popular topic.

More usually you might offer to swap blog posts with a friend in a similar field. You exchange like for like in return for links that might bring more traffic to your website. If you don’t have anyone that you think would offer suitable links, then there is a Blogger Link Up newsletter where you can post your guest blog requirements and see if there are any you could offer.

Then there is paid blogging where you hire someone to blog for you, usually if you really aren’t finding the time to write and keep your blog up to date.

Paying a blogger to write guest posts for your websites will give you a ready supply of blog posts to keep your website updated. A professional writer does this for a living: they are able to write new and engaging content that your readers can identify with. A good guest blogger will be able to write using a style similar to your own so that your readers feel that they are still getting the information from you, and of course, the final say over the content is yours. You need to feel that the post could have been written by you and that you can relate to the writing that you are posting.

A paid blogger is often writing in your name. Yours’ is the byline – they just happen to have written the words. It is happening more and more and if writing isn’t your strength, then it might just be the solution you need.

Guest blogs offer a painless way of bringing fresh content to your website and keeping it updated. Whether you accept guest blogs in return for links or money, they can offer a fresh perspective, a new voice and further opportunities to link up with other small business owners and increase your social network.

Sarah Charmley is a UK-based blogger who offers interesting blog posts for your website. If you would like to discuss your guest posting requirements with her, then please use the contact form or email sarahthecreativewriter(at) gmail.com.

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Starting out as a Copywriter

Photo on Flickr by itselea

It seems such an easy job that the world and his wife could do it with one hand tied behind their back (not their writing hand, obviously) – copywriting!

How can you become a copywriter? If you have always wanted to have a go, then here are some of the steps that have got me here today.

Read. Yes, I know you want to write, but every good writer is also a reader. Find out all you can on the subject and keep reading. There is some really great information out there and not all of it is paid for. If you want to learn to write, then keep reading.

Write. Now, we’re getting to it – you have to write. What can you write about? The easiest way to start is to begin with a free blog. Pick a subject that you are reasonably knowledgeable about and set up a blog through Blogger or WordPress. If it is just for you, then it doesn’t matter too much about a domain name, but if you want to make money with it later, then you will have to buy a relevant domain name at some point. These free blogs offer some great themes which you can customise to your own design. You can use them to upload photos and videos too.

Bookmark some websites that you think are really helpful and keep going back to them. There are places that you can publish for free like Suite101 and Hubpages. These can be useful to form the basis of an online portfolio. A portfolio is a body of work that you can show a potential employer, and it is important to build up clips or articles so that you can prove that you can write. Don’t expect to make a lot of money with these two websites but they are great for teaching you the basics of Search Engine Optimisation or SEO.

You might like to read some writing magazines. These are really helpful with lots of ideas for how to get started in writing. One of the first ways they suggest is by writing a readers’ letter to those very magazines! Look for those that are available in your country. Some are available online.

The best way to get confident in your writing is to join a local writing class. Some are run from libraries, and some from colleges, but they are a great way to meet other writers and get some feedback on your writing. Your tutor will provide you with subjects to write on and if it is a general class, you will get to try out lots of different writing. Find out what kinds of writing you really enjoy and pursue it.

As your confidence grows, so might your wish to earn some money from this new-found skill. You can find job boards, search Google for jobs or approach potential employers directly. This all depends on the kind of writing that you want to be doing. Always be comfortable with the rate you are being paid – don’t accept work for free. You can try reviews for your local press or write letters to your favourite magazines. Start small, keep going and keep learning.

Photo Link: Photo on Flickr by itselea

 

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