Tag Archives: Blog

Should You Start Your Own Home-Based Business?

 

Image Copyright David Hawgood

Many people have job uncertainty at the moment and the option of working from home begins to look more attractive. You can’t fire yourself and the prospect of giving yourself a disciplinary warning seems unlikely!

 

Joking aside, however, the decision to start your own business cannot be taken lightly. You would be well advised to look into the idea thoroughly before taking any steps to become self-employed. If you need the wage you earn to cover the costs of day to day living, then you will need to consider carefully what you need to live on and what you will need the business to make a month. You need to consider a pension, National Insurance and tax. The tax office in the UK requires you to register within three months of setting up in business. You will be responsible for finding your own customers and clients and you will need to keep your cashflow going.

If you are still reading this, undaunted, then you truly have got the bug and there may be no hope for you. Here are some of the things you will need to consider when setting up your own business:

Competition

Check out your competition. Is there a need for your kind of business and what are you going to do to compete with them?

Make That Sale

The hardest part of any business is getting the customers through the door or on the website. You will need to be your own sales person, so get used to talking on the phone, designing leaflets and buying business cards.

Get a Website and Your Own Domain Name

Having your own website is essential. It is best if the domain name describes what you do in some way although the more obvious names will be taken. Try to find a name that your customers will search for when they are looking for a business like yours. Bear in mind that a website is a long-term investment and that unless you employ an expert, you are likely to be blogging to yourself for a while.

Sell, Sell, Sell

After getting customers through the door, the hardest part is getting that sale. Make sure that your shop or website is bright and appealing. Don’t forget promotional offers can tempt customers to buy and make sure that it is as easy as possible for a customer to buy from you. A website should include big 360 degree pictures of products and accurate descriptions. Logical departments for products and a search facility can also help.

Get Feedback

Offer great customer service to keep your customers coming back for more. Ask for feedback and post reviews. Keep in touch with customers via a newsletter so that you can offer more promotions.

Keep Up-to-Date

Keep your website fresh and up to date. Don’t let yourself get in a rut. When you can afford it and the business is bringing a little money, hire a graphic designer and have some custom designs made so that you can build your brand.

Starting up a new business is an exciting decision. When the excitement dies down, make sure that you have thought everything through and planned thoroughly to ensure that you will be a successful business owner.

I have written some articles on this subject on Suite101:

Five Reasons to be a Home-Based Worker

How to Find a Home-Based Job

Five Qualities of a Successful Home-Based Worker

 

Photo Link

 

Share

Helpful Blogs 3

Here are five blog posts that I have found helpful this month:

1. Ask the Expert How to Start up an Online Store

This blog post answers all the questions that you might ask when setting up an e-commerce website. This is a really useful post and Karen answers the questions very succinctly. You might want to check out her website for information on setting up a Facebook page too, because she is very good at what she does.

2. Five Ways to Avoid Being a Notworker

This is a great post on how not to network and therefore, some of the best ways to network. There is some great advice here.

3. What Budget 2011 Means for Freelancers and Small Businesses

Staying with Bitsy, here is a great post on the UK budget announcements and how they will affect small businesses. Very useful.

4. Facebook vs Twitter

A new website I have recently come across had this interesting post on Facebook vs Twitter.  The website is very useful with lots of interesting information on running a small business.

5. A Marketer’s Take on Google +1

Finally, Laura Lake at About.com talks about the latest Google feature: +1. It will be interesting to see how the search engine makes use of it in the future when evaluating search results and page rankings.

 

Share

Top Five Blog Posts Last Month

Writing
Image by Ed Yourdon via Flickr

Every so often, it’s helpful to run a ‘best of’ blog post particularly once you have picked up your blogging rate. Here are the top five blog posts on The Creative Writer in March in my humble opinion. Feel free to share any posts that have helped you this month.

OK, going to break my own rules here – this wasn’t strictly published in March but on 28th February, but Google Algorithm Change Rocks Content Websites was a blog post about a big change on Google. The effects of this change, known as Panda is still being assessed, but it affected some pretty big sites such as Suite101 and Hubpages, making those organisations take steps to improve the quality of their publishing. Some people are still concerned about the effects of this change, but I think it will all even out eventually and that great content is still king.

How to design a successful leaflet began life as a sample for a company, but turned into an interesting blog post. I have had a hand in designing leaflets, but as part of a committee and that can be a difficult thing to do, with everyone having their own opinion on how it should look. Some useful tips here.

Regular blogging can make a difference. I have noticed it on my own website: my stats are still steadily rising since I started making a commitment to blog three times a week. Try it and it could work for you.

Writing compelling copy offers an insight into the copywriter’s mind which is a dark and murky place… just kidding! Actually this suggests an idea that might help your company write copy that can help convert visitors into customers. Try it and let me know how you get on.

Form alliances with your fellow freelances is a great suggestion which can lead to more work for both of you. Find people that you can work with and get alongside them to the benefit of you both.

So these are some of my better blog posts this month that I think contained real value to the people reading them. Let me know what you think and please ask any questions that you would like to know the answer to.

 

Share

Starting out as a Copywriter

Photo on Flickr by itselea

It seems such an easy job that the world and his wife could do it with one hand tied behind their back (not their writing hand, obviously) – copywriting!

How can you become a copywriter? If you have always wanted to have a go, then here are some of the steps that have got me here today.

Read. Yes, I know you want to write, but every good writer is also a reader. Find out all you can on the subject and keep reading. There is some really great information out there and not all of it is paid for. If you want to learn to write, then keep reading.

Write. Now, we’re getting to it – you have to write. What can you write about? The easiest way to start is to begin with a free blog. Pick a subject that you are reasonably knowledgeable about and set up a blog through Blogger or WordPress. If it is just for you, then it doesn’t matter too much about a domain name, but if you want to make money with it later, then you will have to buy a relevant domain name at some point. These free blogs offer some great themes which you can customise to your own design. You can use them to upload photos and videos too.

Bookmark some websites that you think are really helpful and keep going back to them. There are places that you can publish for free like Suite101 and Hubpages. These can be useful to form the basis of an online portfolio. A portfolio is a body of work that you can show a potential employer, and it is important to build up clips or articles so that you can prove that you can write. Don’t expect to make a lot of money with these two websites but they are great for teaching you the basics of Search Engine Optimisation or SEO.

You might like to read some writing magazines. These are really helpful with lots of ideas for how to get started in writing. One of the first ways they suggest is by writing a readers’ letter to those very magazines! Look for those that are available in your country. Some are available online.

The best way to get confident in your writing is to join a local writing class. Some are run from libraries, and some from colleges, but they are a great way to meet other writers and get some feedback on your writing. Your tutor will provide you with subjects to write on and if it is a general class, you will get to try out lots of different writing. Find out what kinds of writing you really enjoy and pursue it.

As your confidence grows, so might your wish to earn some money from this new-found skill. You can find job boards, search Google for jobs or approach potential employers directly. This all depends on the kind of writing that you want to be doing. Always be comfortable with the rate you are being paid – don’t accept work for free. You can try reviews for your local press or write letters to your favourite magazines. Start small, keep going and keep learning.

Photo Link: Photo on Flickr by itselea

 

Share