Tag Archives: Blog

Day 22: 30 Day Blogging Challenge – Third Week Review

Week 3 and I’m still here. I’m really glad that I took this challenge. Finding time to blog every day has not been easy, but I have managed to do it. Hopefully from here I can finish this challenge.

My public lands summer road trip by Bureau of Land Management Flickr CC
My public lands summer road trip by Bureau of Land Management Flickr CC

This week, I have:

  • continued to edit my story, looking at setting, plot, conflict and resolution, all of which are important parts of a story
  • Rewritten my ‘About’ page
  • Written up some of my testimonials which was quite nice to do
  • worked out how to use infographics and discovered a nice little free program to help me do it
  • finally set up that editorial calendar by adapting Sarah Arrow’s template
  • enjoyed reading and commenting on other blogs also taking part in the 30 day blogging challenge

This week, I am back into the full swing of school, college and work, so free time has been a little more limited. It is not always possible to post every day, but I am determined to have 30 blog posts by the time I have set myself.

This is what I have learned this week:

  • to keep chasing testimonials, because they are very nice to have. In the past, although I have asked for testimonials, clients sometimes forget to send them. I need to try and get them if I can.
  • I liked my ‘About’ page when I read it, but it did need some updating – apparently I last rewrote it about 3 years ago!
  • To keep finding time to blog – even small bits of time can be used productively if you are ready to go and know what you want to write.
  • initiating other calls to action rather than just inviting comments on the blog. I always try to ask a question for others to answer in the comments but asking for a social share was not something I had (embarrassingly) thought of!

Another week, another learning curve! Roll on Week 4!

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Day 21: 30 Day Blogging Challenge – Infographics

This blog has been challenged to make some infographics so I decided to have a go. The infographics package that was recommended was not suitable for me as I don’t have Java, so I have taken a look round to see what other possibilities there are.

I found Daniel Soper who offers a small infographics generator. You just copy and paste some text into the box and click the button to generate the infographic – couldn’t be simpler! I have had fun playing with it and this has been the results.

Here is the infographic for my ‘About’ page:

Free Infographic from http://www.danielsoper.com/wordcloud/
Free Infographic from http://www.danielsoper.com/wordcloud/

I had so much fun that I decided to try another one! Buy one, get one free!

A few years ago, I wrote a post on Crazy Business Ideas so I put that through the word cloud generator too:

http://www.danielsoper.com/wordcloud/
http://www.danielsoper.com/wordcloud/

I think I’m hooked!

If you have enjoyed this post, then please share to social media.

If you have made some great infographics, then let me know about them in the comments below.

 

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Day 17: 30 Day Blogging Challenge – Testimonials about my Work

What Others Say

I decided to go into freelance writing following a change in physical circumstances and a realisation that I needed something that meant I didn’t have to stand all day.

The happiest place on earth by Peter Dutton on Flickr CC
The happiest place on earth by Peter Dutton on Flickr CC

I have a steady but not spectacular stream of work and a supportive husband which enables me to keep freelancing. I have enjoyed talking to lots of different clients over the years but have only met 3 in person. I have always tried to ask for testimonials, but not everyone responds. However those who do are very kind and complimentary. My paid work is as a freelance copywriter, writing blogs, web content, product descriptions and anything else that my clients require. The variety of the job is the thing I love about it.

One of my first jobs was for a local website developer. I worked on blog posts and articles on a number of subjects. Lee Davies was a small business owner who built and developed websites local to me and he first asked me to do two articles – one on marble and one about granite. I asked him for a testimonial at the end of a job where he asked me to write some content for his new website and he kindly agreed:

“I have utilised the copywriting services of Sarah Charmley on numerous occasions, and have found that the standard of work has been excellent. Sarah has provided articles and web copy on a wide range of subjects, the content has been focussed and well thought out. Without exception, deadlines for the copy have always been met and in most cases arrived ahead of schedule. Highly Recommended.”

Lee Davies, WebPageOne Solutions Ltd

Thanks, Lee, I enjoyed working with you too. This recommendation has long graced my Portfolio page.

A number of people I have worked for, have never got around to putting pen to paper to give me a recommendation, although I usually try and ask. One who kindly did, has put a review up for me at freelancers.net:

Sarah has freelanced for us on a regular basis since the beginning of 2014 to create product descriptions for our ecommerce website. We have always found Sarah to be a diligent and speedy copywriter, who produces content to a consistently good standard. I would recommend Sarah without hesitation if you are looking for a reliable and good value freelancer.

Clare K.

I began by uploading product descriptions to the website, but was offered the job of social media manager for the website last year. I really enjoy the job, researching and writing regular blog posts on health and promoting them via social media.

I got some great praise about two months after I had started work. They had previously had an SEO company writing their blog posts for them, but they had to come up with the ideas for the posts. I research and write all the blog posts myself. I got this great praise passed on from their other director:

Btw our blogs are WAY better than before, i actually read half of them now, genuinely interesting…

To those of you out there who work with freelancers, if they ask you for a review, do take time to let them know you appreciate them – it can really make a freelancer’s day!

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Day 8: 30 Day Blogging Challenge Review Week 1

To dos by Courtney Dirks courtneyrian.com by flickr ccI have blogged for 7 days straight and it’s been tough, but I’ve managed it. It’s been an interesting experience so far and I have learned a lot. I began this challenge by working out some idea of the kinds of posts that I could do for the blog. My posts, however have gone in a completely different direction to the one I anticipated.

5 Things I have Learned:

  1. That I found writing standard copywriting posts boring (Day 2). I have found it far more interesting to follow my passion and write about writing stories, although this is the topic I have less experience in!
  2. That I don’t want to be just another ‘how to write’ blog, but I want to write about the things that I find interesting – plays on words and character names.
  3. That I can find time to sit down and write a blog post a day, but that Saturdays may be tough to fulfil because the family are around to distract me!
  4. That if you look for blog post ideas, they will come!
  5. That I like getting little badges for blog posts!

5 Things that I am going to do this week:

  1. Write 7 blog posts
  2. Play with an editorial calendar to try and get some order into my posts
  3. Try out more of Sarah’s email suggestions
  4. Find some new and interesting topics to blog about
  5. Get my 14 day badge

I have been impressed with the quality of the supporting emails and the friendliness of others who are also on their own blogging journey. It’s a great place to jump-start your blog.

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30 Day Blogging Challenge Day 2: Q & A

Question 1 by Virtual EyeSee

Five years ago, I created a post which asked, so – what exactly do you do?

It came about through a challenge posted by Naomi Dunford of Itty Biz who had been asked by a reader of her blog, “So, what do you actually do?” It made her stop and think about what she actually did, and more importantly whether her website actually reflected what she actually did.

Did her website truly reflect her business or did she need to spell it out more clearly? These are the questions she asked herself and I am going to ask myself the same questions here:

What is your game? What do you do?

I am first and foremost a writer. I love playing with words, using words and discovering words. During my time as a writer, I have written newsletters, articles on diverse topics such as Northern Lights tours and marble and granite, not to mention 50 articles on car mats! I love researching a new topic and learning about something different. I enjoy a challenge and I love it when I have a new assignment.

I also enjoy writing short stories, I have been known to write (very secret) poetry and I have written a terrible novel which was written during NaNoWriMo one year. There is just one published copy which will never see the light of day again! (Evil cackling)

I have also done some proofreading and edited a book.

Why do you do it? Do you love it, or do you just have one of those creepy knacks?

Writing is not easy work. That’s the first thing I would say, however I find it enjoyable. I have known some people who just can’t bear writing. I must confess to having a creepy knack with spelling – I can usually tell if a word is spelt correctly. I also can remember all those names for parts of a sentence which everyone else seems to have forgotten since they left school – nouns, adjectives, verbs and adverbs etc. Handy for school homework!

Who are your customers? What kind of people would need or want what you offer?

I have met people who hate writing so I am an obvious match for someone like that. I have worked with small business owners, a London marketing agency and a local charity as well as a growing business. There are a lot of people looking for content these days because they have been told that it is essential for their business. It is, but not the cheap, churned out stuff that you can buy for peanuts. The kind of content that works is tailored to the individual business and offers valuable and interesting information rather than just the same stuff that everyone else is churning out.

What’s your marketing USP (Unique Selling Point)? Why should I buy from you instead of the other losers?

Everyone thinks they can write, but do people want to read it? I look for the story behind the article and use it to create unique articles and blog posts that will encourage people to read on. Why should you buy from me? You don’t have to if you don’t think we are a good fit.

What’s next for you? What’s the big plan?

I am currently researching a period of history and plotting out a history novel. As for the creative writing – I am always looking forward to the next challenge.

If you are a business blog and these questions appeal to you, why not try answering something similar yourself. Make sure that people understand what you do and why you do it.

Comment below if you decide to follow this through.

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30 Day Blogging Challenge -Day 1

pen & paper by Dinuraj K on Flickr CCWhen I interviewed Sarah Arrow of Sark e-Media for this blog last year, I was impressed by her 30 day blogging challenge. The idea is to blog for 30 consecutive days – something I have not tried before. I kept coming back to the idea, but the time never seemed right. Now, in February 2016, it does.

“Keep a small can of WD-40 on your desk—away from any open flames—to remind yourself that if you don’t write daily, you will get rusty.”

—George Singleton

I have accepted the challenge and so plan to blog daily for the month of February and 2 days into March. Sarah has written a blog post to help you get some ideas together about the kinds of blog posts you can write.I already have some ideas mapped out and I am looking forward to seeing what happens.

My reasons for taking part in the challenge include adding some more posts to this blog, as it can get a bit neglected when I am busy with work or just life. I am also blogging to meet more people online and see what other people are blogging about. I am also hoping to reinvigorate my business and have fun.

I have already joined the Facebook group where you can promote your posts and see what everyone else is writing about. This is an important part of the process and will help me to keep to the challenge. Sarah also sends out daily emails to help you with the challenge.

So come along with me for the journey. If, like me, you fancy a blogging challenge this month, then visit Sarah’s website, Sark e-Media to sign up and for further information.

The first day was OK – the other 29? We shall wait and see.

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Four More Qualities of Successful Freelance Writers

Some people just find writing hard work. The physical effort of putting pen to paper or fingers to keypad just does not do it for them. They are unsure that what they are doing is correct and they find the very act of writing a chore. Other writers love it. They enjoy the physical act of writing, whether it’s on a computer or with a favourite pen and paper. They love the feeling of the words flowing out from the brain and onto the page.

By David Turnbull on Flickr CC
By David Turnbull on Flickr CC

Does that mean it’s always easy? No. Writers’ block is very real and it can sometimes be difficult to find just the right word for the sentence, or to work out exactly what it is that you want to say next, but the enjoyment of the physical act of writing just doesn’t go away, no matter how many words you write. If this is you, then you have the potential to be a freelance writer. Here are some more qualities that you will need:

  1. You enjoy learning about new and different things

If you want to write for a living and get paid for it, then you learn to write about many different things. Sometimes Writing Gurus suggest that the best way to get paid is to find a niche and become an expert writer in that niche. If in a previous life, you were an accountant or an insurance agent, then you might well have a niche if you can blog about your knowledge in an accessible way. Most of us do not have that background, however, so we need to discover what we enjoy writing about, and most importantly, what we can write well about. The ability to discover new, reliable sources as knowledge for what you have been asked to write is a very important part of being freelance writers. A future niche may grow out of that work, if you are engaged to write a lot of material in that area.

  1. You have confidence in Your Writing

Writing confidently is part of writing well. Knowing what you want to say and making sure that it reads well is important to a freelance writer. Offering your work through an editor can help you gain confidence in your writing. It is important that you let others read your work, as they can spot errors that you might not.

  1. You can Proofread Your Writing

On the subject of errors, it is important that you can spot simple grammatical and spelling errors. Spellcheck is a great tool and even those freelance writers who are confident in their writing, use it, but sometimes it will miss a homophone, or a word that sounds the same, but is spelled differently and has a different meaning.

  1. You can Take Criticism

Most freelance writers who have had any clients have not always produced every piece of work perfectly. Quite often a piece of work will be returned with requests for revisions. It’s how you take it which is important. Your client knows what they want, and if you are lucky, they will ask for it. It’s your job to write what they want so no matter whether you disagree with them or not, you should write to their specifications. Always be professional and polite because these clients are paying you to do a job. Always turn in the best work that you can do.

 

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Five Things to Keep in Mind when Composing a Guest Blog Title

With visitors taking even less time than usual to stop by a new website and look around, it is really important to offer a great title when writing a guest blog. You can have written the most informative article in the world but if the title does not instantly grab a reader, then there will not be many people willing to read on. The title has to be worth their while.

Here is The Creative Writer’s guide to writing a great guest blog title:

1. Make sure the title reflects the article content accurately. Try and be too clever and you might leave a reader puzzled as to how the title fitted in with the rest of the article. An article on the ‘Five best Toddler Drink Cups’ is expected to have something on drink cups in there somewhere.

2. Make sure the language is suitable for the audience that you want to attract. A title aimed at a teenage audience is very different from one aimed at the small business owner market. You want your blog post to be authoritative and to offer information that your readers need. You should therefore choose your language carefully.

3. Puns are out! Well, ok probably not out completely, but a bad pun can put people off reading an article. Puns are plays on words that make you groan rather than laugh. People who are groaning may not read on.

4. Don’t be too clever if you play on words. It is easy to get carried away by your own brilliance and leave your audience puzzled. Some plays on words work, others should be cut in the edit.

5. You won’t always get the perfect title straight away. Sometimes you need to work on it a little. Using numbers can help – ‘Five Ways to-‘ or ‘Ten Perfect Blog Titles’ but it’s not always essential. It is more important that your title reflects your article and that it will encourage visitors to your site to read on.

Sarah Charmley is a UK-based freelance writer who offers guest blogs as part of her services. To discuss your blog requirements either use the contact form or email sarahthecreativewriter(at) gmail.com.

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Why Have a Guest Blog?

website ideas
website ideas (Photo credit: Sean MacEntee)

Guest blog posts are becoming more popular as the demand for website content grows. Introducing a blog to your website can help increase your traffic and bring more customers to your business, but maintaining a blog can be hard work. It can be difficult to constantly think of fresh ideas and easy to put off writing your blog until the last minute. One solution to this problem is to have a guest post.

There are two types of guest posting: one where people get in touch with you and offer to post. This is usually the case with a very popular website such as Copyblogger which is big in its own right. My comments on posts on Copyblogger rank higher in the search engines than my own website. If you are getting offers of guest posts, then my guess is that you have a highly ranked website in a popular topic.

More usually you might offer to swap blog posts with a friend in a similar field. You exchange like for like in return for links that might bring more traffic to your website. If you don’t have anyone that you think would offer suitable links, then there is a Blogger Link Up newsletter where you can post your guest blog requirements and see if there are any you could offer.

Then there is paid blogging where you hire someone to blog for you, usually if you really aren’t finding the time to write and keep your blog up to date.

Paying a blogger to write guest posts for your websites will give you a ready supply of blog posts to keep your website updated. A professional writer does this for a living: they are able to write new and engaging content that your readers can identify with. A good guest blogger will be able to write using a style similar to your own so that your readers feel that they are still getting the information from you, and of course, the final say over the content is yours. You need to feel that the post could have been written by you and that you can relate to the writing that you are posting.

A paid blogger is often writing in your name. Yours’ is the byline – they just happen to have written the words. It is happening more and more and if writing isn’t your strength, then it might just be the solution you need.

Guest blogs offer a painless way of bringing fresh content to your website and keeping it updated. Whether you accept guest blogs in return for links or money, they can offer a fresh perspective, a new voice and further opportunities to link up with other small business owners and increase your social network.

Sarah Charmley is a UK-based blogger who offers interesting blog posts for your website. If you would like to discuss your guest posting requirements with her, then please use the contact form or email sarahthecreativewriter(at) gmail.com.

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Five Good Reasons to Maintain Your Blog

website ideas
website ideas (Photo credit: Sean MacEntee)

Many businesses consider having a blog an essential part of their website. Blogging offers a chance to connect with your customers and enable them to see a little of what you do. Blogging brings fresh content to your website and that is a good thing when it comes to search engines.

Deciding to have a blog is a regular commitment. How often you update it is up to you, but updating it regularly ensures that visitors to your website can see that you use your website and that you still have a valid business.

1. Adding fresh content to your blog ensures that your website stays fresh and current. Coming across a website which has not been updated since 2007 says ‘I don’t care’ or even ‘I’m no longer in business’.

2. Finding new subjects to write about helps to expand your own learning and enables you to keep up with trends and learn more about your own business. It will also help you keep your brain active and engaged in your business. You might even get some new ideas to help your business.

3. Putting up a new blog post gives you the opportunity to promote your website and your business using social media. Keeping in touch with customers through social media is becoming increasingly important. You want your business website to be well-known through social media, although spam is not a good idea.

4. You can use your blog post to promote special offers or to offer other promotions designed to increase business and encourage return customers. This can be a great way to use a blog post. Design it carefully so that links leading to products or services are visible and easily accessed.

5. Regularly updating your blog will help to reassure your customers that you are a trusted company for them to do business with. Trust is increasingly important on the Internet. A trusted company will bring more repeat customers.

Regular blogging can bring many benefits to you and your business website, so stop reading this post and go and get writing!

Sarah Charmley is a UK-based writer who offers blogging as a speciality. If you would like a carefully crafted blog post on a topic of your choice, use the contact form to get in touch or email sarahthecreativewriter (at) gmail.com.

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