How to put together an editorial calendar for bloggers

Since my first 30 day blogging challenge in 2016, I have used an editorial calendar. Different people may have different ideas of what constitutes an editorial calendar.

laptop-notebook-camera-pen

I use a spreadsheet to store ideas for blog posts or other content so that I have a constant stream of ideas to use when I am trying to think of something to write. PR people use editorial calendars so that they can put useful content out when they are trying to run promotions, or publishers might use one to keep track of their publications. Depending on what you are trying to achieve, you might find this tool useful.

How can an editorial calendar help you in your business?

It’s a great place to store ideas. Ideas are all around us, but sometimes it can be hard to remember them. When I find a great story or possible blog post, I make notes about it.

You can use your editorial calendar to note the angle that you are going to take on the subject. This might not matter if it is a personal blog, but if you are working for someone else or even several other people, it might be worth making a note to ensure that you remember your original thoughts.

I find it best to keep an editorial calendar for each different blog, especially for clients. For the blog posts that I write at the moment, some can link to awareness weeks or months and it can be handy to have those planned out in advance, so that I already have some ideas for topics. Bloggers could also use the tool for planning guest posts to keep track.

Using pictures can be a good way to jog your memory. You can add a link or an actual picture to the spreadsheet if you wish.

Dates: I always date when I had the initial idea and I will usually add a date at the end of the row when I have used the idea. Sometimes I will have brainstorming sessions for a number of blog posts and it is useful to know when they came in handy.

Keeping track of sources in an editorial calendar

As well as adding the website for the source, there may be other sources linking to the idea. I will add these too, so that I can keep track of them all. I also keep notes on the possible blog posts, which may include headline ideas and possible keywords.

If you have a number of blogs, then you might like to indicate which blog the idea is for. This enables you to keep all your ideas in one place. It also means that you can repurpose ideas for different blogs, by finding a different angle.

The best thing about the editorial calendar is the ability to plan content. If there are particular dates you want to publish around, or events, then it can help you to plan this in detail. If you want to do a blog post series, then you can use your calendar to plan this. If you have some guest posts planned, then you can include these too.

You can add social media planning, include video links and plan the launch of your next ebook. You can make your editorial calendar as simple or as extensive as you wish.

Here is an example of an editorial calendar:

Date

Idea

Source

Source

Notes

Date used

Social Media Notes

5/3/2020

Using editorial calendars

https://buffer.com/library/all-about-content-calendar

Bloggers – kw

The headings can be changed to suit your own particular blog.

Do you use an editorial calendar? Do you find it helps to plan content? Comment below.

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How to connect with bloggers in your niche

First of all, I want to apologise for using the word, ‘niche’ in a heading! Getting a bit jargon-y there!  A niche is simply a narrowed-down subject that you like to blog about. The narrower the better if you really want to know your subject well.

Red-and-white-heart-connected

I have just read the blogging challenge email where Sarah Arrow encourages us to connect with bloggers who do the same sort of thing that we do and comment on their blogs, helping their visibility and ours. I already knew this, but I had forgotten it. Long ago, before Linked-In and Pinterest came along, the first thing that came up when I searched my name on Google, would be comments that I had made on blogs. I just checked today and on page 4 my name comes up linked to comments that I have previously made on blogs – the oldest of which was in 2010 when I was just starting out!

So comments on blogs can hang around for a long time, especially on high-ranking blogs. It is worth doing as long as you are happy with your comments.

I love finding bloggers to connect with in the things that I do. But how can you find people to connect with? And when you do, how do you connect?

Ask a question

If you have any burning questions, then ask them on Google and quite often bloggers who have answered those questions will come back. You can then check out their websites and look around. You may also want to see how well they answer the question as it will help you to see what their knowledge and experience is like.

Search hashtags

You can use hashtags to search on Twitter and Instagram, and even Facebook as hashtags are used there. Look for keywords that link to what you do and see what links the hashtags bring back. Twitter is a great place to connect with other writers and you can get to know people through hashtag hours as quite often the same people show up to chat.

Search keywords

Intentionally searching for people starts with keywords. The bloggers that come back are worth checking out. Again, look around the website and see what kind of information they offer. They may offer free ebooks for signing up to their mailing list or courses. I have to say that I am normally turned off by hyper-spammy websites – the kind where an advertising pop-up follows you down the page like a dog! I normally close those straight away and never go back! However occasionally you find an amazing website that’s full of useful information and those are worth bookmarking.

Facebook groups

Finding and joining Facebook groups that link to what you do is a great way to connect with other people. They can also be the most helpful in terms of giving advice and help to other people. Not all groups are public and you may need to apply to join and even answer a question or two. Of course you could start your own Facebook group too.

Blogging Challenge

Doing the 30 day blogging challenge with Sarah & Kevin Arrow is one of the best ways I know to find some like-minded people and connect with them. You are not necessarily writing about the same things, but that means you get to learn more and enjoy meeting people online. You also get to read some blogs that you might otherwise not have read. 

Other Challenges

Other blogs offer other challenges which can be just as useful. It’s worth searching out challenges to take once in a while. Pushing ourselves brings growth and change.

How to Connect

When you find a blogger that you like, how should you connect with them?

You can try a number of things:

Interview them (I interviewed Sarah Arrow for my blog once) and write up as a blog post

Comment on their blog post (if allowed)

Bookmark the website and come back to it

Even better subscribe to their feed and their email list

Follow on Twitter

Take their challenge

Join their Facebook group

Just one word of warning: try the things that seem right to you, but don’t do it all at once. You’re trying to make friends, not scare them off!

How do you get to know other bloggers online? Comment below and let me know.

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10 tips to working from home when you’re used to being in the office

Many people are finding themselves working from home for the first time in a long time, or even ever! Adjusting to this situation, which has occurred very quickly could take some work. The children may be home from school and your partner may also be around more. There could be a lot of distractions, but you’ve still got to get work done. As someone who has been working from home for a while, here are some tips to being able to effectively work from home.

Laptop, coffee and cake on a duvet work from home

Set up a workstation. This may seem simple – but you need a chair that you can sit in comfortably, a good internet connection and a big enough screen so that you can see your work. It is best if you can find a space where no one else is, so that you can take telephone calls and conference calls.

You may also need to find a different space so that everyone can work. It is still best to supervise children while they use the internet. They should have work set for them, but it won’t take up the whole day.

Stick to Work Hours

Decide on your work hours. These do not have to be the same as your normal hours, as long as you can fit your work in. You need to take work calls into account, but allow yourself time to get away from the keyboard in the middle of the day.

Stick to your work hours. Once you start answering emails at 10pm at night, then there’s no going back! Well, there is, but it’s best not to start.

Make time for your loved ones too. Make sure you have time to connect with them and spend time with them. Equally, don’t let go of your work friends. Find some time together to chat or you could spend time in a team chatroom over lunch.

Ignore the Housework

Ignore the housework that is calling to you. Do it at the time that you normally would.

Make time for exercise. This might be pedalling an exercise bike, following a YouTube exercise video or going out for a walk in isolation. You really need at least 15-30 minutes of exercise every day.

Make time to connect and spend time with the children if you have any. If your children have just finished their school term, it could be a very strange and confusing time. Encourage them to get their school work done, but also to have down time and be more creative.

Take time away from the Screen

Give yourself some time away from the screen. Dig out the board games or even have a conversation so that you’re not constantly staring at a brightly lit screen. Get out in the garden if you have one or take a socially distanced walk.

Take advantage of the shows and concerts being live-streamed at the moment. Look for things that you would enjoy and make time to watch them.

Take time to be creative yourself and do something you enjoy.

Have you got any tips for someone working from home for the first time? Share them below.

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Secrets of Stronger Fiction – more realistic bad guy/girl

Please note there are some spoilers in this blog post in the interest of creating stronger fiction.

Many adult stories do not contain a definitive bad guy.girl. In many children’s stories you will find a baddie character – someone who sees it as their life goal to thwart the main character and make their life difficult. Sometimes that evil character is just out-and-out bad, but sometimes, they are more morally ambiguous. This makes for stronger fiction.

Harry Potter series

For example, in the Harry Potter series by JK Rowling, the evil-doers are evident from the start. Even the reluctance to name him (he-who-should-not-be-named) points to the fact that Voldemort is not someone that you would like to be best friends with. Some of the other characters who support him are not so clear cut (and some are!). Draco Malfoy, for example, hates Harry with a loathing and the feeling is mutual. Draco tries to kill Dumbledore and this reinforces that he is evil. However at the end of the books, Draco is rather a pathetic figure who has been damaged by the evil that he has done. Dorothy Umbridge, however is definitely evil, but Professor Snape is eventually revealed to have been working for the good forces, for all he disliked Harry.

Of all the characters in Harry Potter that appear to be evil, Snape is the most interesting. At the start he is always there to catch Harry out, his allegiance as head of the house of Slytherin gives him a vested interest in taking points off Harry and therefore Gryffindor, his rival. But as more of Snape’s story is known: his closeness to Harry’s mother Lily at one point and how he felt when Janes and Lily got together gives the reader a sympathy for him by the time of his last scene.

Matilda

The best stories have a mix of characters including those who are borderline. Matilda by Roald Dahl has a very definite bad gal in Miss Trunchbull, the angry headmistress who hates children. Miss Trunchbull is tall and broad and uses her size to intimidate both the children and teachers. Everyone that is except for Matilda. Matilda is able to use her new powers to scare Miss Trunchbull and protect her friends. But while the headteacher is a very obvious evil person, less so are Matilda’s parents. These two people are self-centred and not above indulging in criminal activity. They don’t seem to care very much for their daughter and even less for her schooling. They are not as vicious as Miss Trunchbull, but because they ignore Matilda instead of chucking her in the chokey, does that make them any better?

Matilda knows her parents’ failings and they do not seem to affect her, but neglect could be a very serious thing for her. Thankfully she has met Miss Honey who is prepared to take her on and love her.

Artemis Fowl

The Artemis Fowl series by Eoin Colfer introduces a character who self-identifies as a criminal mastermind, or at the very least an anti-hero. He aims to steal to further his own ends, but finds himself in trouble when stealing from fairies, more specifically a police fairy known as Holly Short. Artemis may have started out as evil (how can you help it after being named Artemis), but he fairly quickly finds himself being forced to do the right thing. Throughout the series of books, he finds himself involved in a number of scary escapades, but usually on the right side of the fairy police. Incidentally, the books introduce Opal Koboi, a narcissistic pixie who is capable of far more evil actions than Artemis, himself.

Which characters are your favourite bad guys/gals and why?

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Posting to all social media channels helps promote your blog

Consistently Post across all your Social Media Channels

When you post a blog and press ‘publish’, what then? Close the laptop with a sigh of relief and go  do another chore? Move onto the next project? Or do you think of promoting your words across channels? Do you use social media for leisure or business or both?

The best way to promote your business is to promote it regularly, with the same message across all channels and as many ways as you can. These days you can promote on Facebook, Twitter, Pinterest, Linked-In, Instagram and any other social media channels you use. You just have to learn how each works. If you post regularly to each, then it can only help your blog traffic.

Facebook

This social media channel has made it more difficult to get likes and follows if you are just a page and not buying advertising. It has also hidden away its scheduling under tools and made scheduling posts more than just a click. It doesn’t always pick up the photos correctly from the links and it has far too many sponsored posts and yet…I wouldn’t write it off just yet. It can still be an amazing place to keep in touch with people, for groups of like-minded people and also for the 30 day blogging challenge. There is no easy way to keep up with people, except forming groups and posting regularly, unless you want to pay for advertising. As part of a social media strategy, however, it is still the place most people turn to first.

Twitter

There is the most amazing writers’ network on Twitter. There are regular groups devoted to freelancing, call-outs by editors and authors to follow. Having run social media for another company, I also noted that it is possible to have 2 different accounts on Twitter and have a completely different experience when you follow people related to a different subject.  Scheduling is easy with Tweetdeck. This belongs to Twitter, so you just join with the same name & password.  The feeds show you notifications, live feeds, scheduled posts & anything you have posted. Searching hashtags will help you use the right ones.

Linked-In

Do post regularly on Linked-In, even if you are just sharing your posts. I am more conscious on this platform than anywhere else about what I’m posting. There are some amazing courses out there to help you get the best from this platform.

Pinterest

Create a board just for your blog promotion. Make sure you have a good graphic. Creating pins is pretty easy – you can upload images from your computer and add a headline, description and links. The medium is very good at sending traffic to your blog. Use it to find new ideas and that chocolate cake recipe!

Instagram

Did you know that you can post to Instagram from your laptop by using a developer view? It makes it easier to manage social media. Use hashtags to attract other people to your post.

Which social media medium have you used to promote your blog? Let me know in the comments below.

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New Business Owners, Health and Origin of Words – the best of my first 9 days in the 30 Day Blogging Challenge

I have thoroughly enjoyed testing and strengthening my blogging muscle during the first 9 days of the 20 day blogging challenge. It’s strange how, when you really want to get something done, you can.

Normally I am staring at my blog, thinking, ‘I know I should be writing about something – but what?’ Yet, here I am, 9 blogs in. I wish I could say that it’s all been easy – but it hasn’t! I didn’t take into account things I was already booked to do and emergencies that come up in life! But here I still am, and I’m stronger for it.

I last did the 30 day blogging challenge in 2016, about a month earlier. It brought some great things into my life that are still here today.

So, what have you missed over the last 9 days?

I had already begun writing a series of articles for new business owners, starting with ‘systems the beginning freelance business owner needs’. Ok, not strictly for the blogging challenge, but still a great start, and a theme that I have built on over the challenge.

This includes ‘3 fears you face as a beginning business owner and how to work through them’ and an article all about #hours on Twitter. It is hard to begin promoting your business and get into that ‘elevator pitch’ mindset. Using the regional #hours on Twitter can help take some of the hard work out of it and help to get you known. It is a time when you are encouraged to promote your business, just don’t forget the hashtag to get it retweeted.

In my other life, I write health blogs, mostly based on studies, so I have included a health blog here. This could apply to anyone, wondering about whether they should be following the usual diet mandate to ‘eat breakfast every day’. I try to choose scientific studies that are credible and offer interesting insights.

I am at heart a freelancer, so my Friday freelance post talks about making your blog posts readable. Do mine fall into that category or not – I will leave it to you to decide! Authors will have their own series of blog posts on ‘secrets of stronger fiction’. I love writing short stories and my influences include the stories I enjoyed in my youth. Anne with an E has come back into collective consciousness with the excellent series that finished recently.

These are some of my favourite posts over the last 9 days. Do let me know which you enjoyed in the comments below.

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Origins of the English Language: where did the words ‘ business’, ‘writer’ and ‘freelance’ originate?

Finding out the original meaning and origin or etymology of common words is fascinating if you enjoy playing around with language. The language we know as English has developed and evolved over centuries, taking into account the languages and words of immigrants and conquerors until it became the language it is today. It is still evolving and new words are added to the dictionary every year.

Origin of ‘Business’

The word ‘business’ is thought to have originated from the Old English word bisignes, from Northumbria. The original meanings of the word included anxiety or care as well as occupation. From this word was also bisig, which was the adjective: anxious, careful, occupied, busy and diligent. The word became busy-ness or busyness in the mid-14th century, losing two of the meanings (anxiety, care) and retaining ‘being much occupied’. Johnson’s dictionary also includes busiless, which carries the meaning: at leisure, being without business.

The word being used for a person’s livelihood or occupation was first written in the late 14th century (bisig) as a noun with the sense of occupation, employment. It was also used as something ‘undertaken as a sense of duty’. In the 17th century, the word could also be used to describe sexual intercourse. In 1727, the word is first found to mean ‘commercial engagements or trade’.

Origin of ‘Write’

From the Old English writan which had the sense of ‘to score (mark), outline or draw the figure of’. Similar words were also found in Old Saxon (writan – to tear, scratch, write), Old Norse (rita – scratch, outline, write) and the Old High German (rizan – to tear, scratch, write).

Most of the European languages had their word for ‘write’ originally mean ‘scratch, carve, cut’, most likely as this was the most common form of writing at the time.

Origin of ‘Freelance’

The first written example of ‘freelance’ was written by Sir Walter Scott in his novel, Ivanhoe (1819). A feudal lord refers to the army that he has assembled as ‘free lances’ – literally free weapons. The army are at the disposal of his lord, but they are refused. The word became popular and found other meanings, including a politician who had no affiliation with a particular political party or to refer to a person who worked on their own terms without long term commitment to a single employer.  Our current noun, ‘freelancer’ is quite a late addition, so freelance was used as noun and verb. Throughout medieval history, the existence of free lances was well-documented. Hired soldiers were common for major military campaigns between the 12-14th centuries. At the time, however, rather than being referred to as ‘free lances’, such soldiers were known as ‘stipendaries’ (they were given a stipend for their work) or mercenaries.

Which words would you like to know the origin of? Comment below.

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Freelancer Friday – What makes a readable blog post?

30 Day Blogging Challenge Day 5

Blog post visitors are tricky beasts! We are told that we have a very short time in which to grab their attention and persuade them to stay on the blog. How can you ensure that your blog visitors might be tempted to stay? When you are a freelancer, it can be even more important – you rely on your blog to showcase your talents and your business.

Aim the subject towards your readership. It’s no good blogging about upholstery if your audience is here to learn about freelancing. Freelancer, make the subject relevant to your intended audience and even more important, use relevant images too.

 

Images

Pick your images for the impact that they will make, as well as their relevance to the blog post. I look for either bright colourful images that are not too distant or too fuzzy for the size that I need them, or distinctive black and white images can work well too. Either way, the subject needs to be clear and the background works with the picture rather than against it. I always think that the pictures you choose are individual to you and really enhance your post.

Paragraphs

Break your blog post into smaller chunks or paragraphs. When you change the subject, change the paragraph. Keep the paragraphs short and don’t use too many connectives – better to have short clear sentences. You can also divide your blog post up, using subheadings which help your reader to have a clearer idea of what the blog post is about.

Don’t worry too much about a ‘tidy’ blog post at the point of first draft. It is more important to get your thoughts and feelings on the page and shape the post. Once you have said what you want to say, then you can go back over it and polish it.

How long should your blog post be?

Blog posts are tending towards the longer end at the moment: lengths of 1,000 words or more are not uncommon. This is due to the super power of a long blog post to keep you on the page for longer (which is a Good Thing according to Google). This is wonderful for the more wordy among us, but I’ve always found that my blog posts find their own length – they just seem right when they’re done.

By the way, if you can tie blog posts together and do a series, so much the better. Hopefully you can keep bringing back your visitors for more.

Finding your voice

The most interesting blog posts for me are ones where you can hear the author’s voice. For example, I can usually hear Sarah Arrow’s voice reading her blog posts and anyone who knows her would probably do the same. My voice is not so well known, but when I use anecdotes from my life, I am at my most real. I would also say that this can be quite scary to do. Don’t be afraid to change names and make people unrecognisable to themselves, but a little storytelling can help a blog to change from a so-so blog to a post that people will remember and may come back to read again.

Finally, find time to post! You are a fine one to talk, I hear you say to me and you are right. I have been guilty of not finding time to post to my blog. I am making up for it with 30 days of blog penance and I am enjoying it – so far. Finding a rhythm and time to post ensures that when that client comes across your blog, it doesn’t look like a ghost town. You want to be present in your blog and that can only happen when you post.

So enjoy your time on the blogging challenge and keep going!

What tips do you have for making your blog readable? Please share in the comments below.

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There’s no such thing as a free lunch – should you write for free?

Actually, there is such a thing as a free lunch! My church put on a free lunch on the first Saturday of every month. They offer soup, fresh crusty bread and cakes, and it is very popular. Some of the homeless people in the town are waiting eagerly outside, at 12 pm, ready to come and eat and stay until the end, at 2. I have known people who are struggling, who are down on their luck, or just not making ends meet that month, come and enjoy a free hot meal. Not even a collection is taken – it is completely free.

However, when you are setting out as a writer, where do you find opportunities to write, if not for free? There are job ads everywhere, offering internships, voluntary positions, or even, the old chestnut, more paid work will be along soon! How do you know whether this is a position that will give you good experience and bring along better things, or whether you are just being taken advantage of? Here are three opportunities, where you might consider offering your services for free, and three where you would be well-advised to stay clear.

Take it!

  1. A local charity is looking for someone to help with writing some articles for the magazine. It is a subject that you know something about, and you would like to write more about. Yes – especially if you are looking for some clips for a portfolio. This kind of thing is fine, especially for smaller, local charities. The only time I would be hesitant, would be if this were for a charity that could afford to pay. Also, make it clear that it would take second place to paid work, and limit how much you produce for them.
  2. A friend is starting up a business and wants to set up a website. They are looking for help to put content together. You agree to write some pages for them, if you can link to their website on your portfolio. Yes – but with provisos! Not everyone chooses to work with friends – it can be a fast way to lose a friendship! Decide on the scope of the work before you start – how many articles, and know how long it is going to take you. Again, free work should only be done after paid work is done.
  3. You decide to join an article-writing website. The article titles are chosen by you, so you can write about what you want, and the website puts advertising on your articles. You can collect the money for the advertising, once it reaches a certain amount. Your articles are passed by an editor before being published. Again – a qualified yes! This is something that I did, when just starting out. I liked the idea that the article had to be passed by an editor, so that meant it had to pass certain style guides. It taught me how to write a headline and how to write for the web. I made a little money out of it – but don’t expect to get seriously rich from this kind of set up! Also do some research before joining such a website – some are better regarded than others. It’s best to check out reviews first.

Don’t Touch it!

  1. A company posts on a job board, looking for writers. They suggest that the opportunity will be great exposure and experience for a writer – but they can’t afford to pay yet. They say that there may be payment somewhere down the line… no! The problem is, that you don’t know the person and you have no idea about their circumstances. They may be telling the truth, but they may not. Stay clear or be taken advantage of!
  2. You are emailed by a person you don’t know, out of the blue. They offer minimal compensation, but ask for a free trial of your writing to check whether you are up to the right standard. Not recommended! If they receive enough writers willing to do a free trial – will they need to pay at all? They may have emailed you, but you have no guarantee that this work is going to be worth your while. I have occasionally sent over a trial piece – but on the understanding that if they want to use it, I want to be paid for it!
  3. You offer an article to a publication that pay for print and online pieces. Their reply tells you that they won’t be paying you because your piece will published as a blog post. You are a new writer, looking for clips – what do you do? This happened to an experienced freelancer who pulled the piece rather than give this publication free work. They would not have offered the work if they had thought that they would not be paid. This feels like a scam – and you should value your work too much to be taken in by it. If something doesn’t feel right – then walk away. There will be other opportunities.
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7 retro blog posts you might like to check out

7 retro blog posts

When you’ve put a lot of effort into writing your blog posts, it can be difficult to lose them off the top page and awkward for visitors to your page to find and read them, unless of course, they found them through searching a specific topic in Google. So it is good to occasionally write a blog post review to search through your blog and find some of the highlights that may enjoy seeing the light of day again.

I have enjoyed searching through my blog and finding some of my highlights from recent years. Many of these were from a 30 day blogging challenge I undertook in 2016. Definitely think it’s time for another one!

  1. Great Hero Character Names

In this blog post, I wrote about some of my favourite character names in novels and why I liked them.

2. My Top 10 Fictional Villains

What is a hero without a villain to try to foil them? These are some of my favourite villains, but I know there are many more.

3. Writing Prompts, Story, part 1 and Story part 2, and Editing a Story

I’m cheating here – there are actually 4 blog posts in one go: writing prompts and parts 1 and 2 of a story. I had fun creating this. Then I wrote a further blog post, explaining how I might edit the story, having read it back and analysed what I had written.

4. Procrastination and the Writer

This blog post was one of the most popular on my blog at one point. I think it chimes with most people who want to be writers.

5. 30 Ways to find Blog Post Ideas

For those days when procrastination is at its highest…

6. Six Girl BFFs in Fiction

I love a story with a really good girl BFF in it and here are some of my favourites.

7. Ten of the Best Bromances in Fiction

You can’t leave the boys out! Here my top ten bromances in fiction too.

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