How to put together an editorial calendar for bloggers

Since my first 30 day blogging challenge in 2016, I have used an editorial calendar. Different people may have different ideas of what constitutes an editorial calendar.

laptop-notebook-camera-pen

I use a spreadsheet to store ideas for blog posts or other content so that I have a constant stream of ideas to use when I am trying to think of something to write. PR people use editorial calendars so that they can put useful content out when they are trying to run promotions, or publishers might use one to keep track of their publications. Depending on what you are trying to achieve, you might find this tool useful.

How can an editorial calendar help you in your business?

It’s a great place to store ideas. Ideas are all around us, but sometimes it can be hard to remember them. When I find a great story or possible blog post, I make notes about it.

You can use your editorial calendar to note the angle that you are going to take on the subject. This might not matter if it is a personal blog, but if you are working for someone else or even several other people, it might be worth making a note to ensure that you remember your original thoughts.

I find it best to keep an editorial calendar for each different blog, especially for clients. For the blog posts that I write at the moment, some can link to awareness weeks or months and it can be handy to have those planned out in advance, so that I already have some ideas for topics. Bloggers could also use the tool for planning guest posts to keep track.

Using pictures can be a good way to jog your memory. You can add a link or an actual picture to the spreadsheet if you wish.

Dates: I always date when I had the initial idea and I will usually add a date at the end of the row when I have used the idea. Sometimes I will have brainstorming sessions for a number of blog posts and it is useful to know when they came in handy.

Keeping track of sources in an editorial calendar

As well as adding the website for the source, there may be other sources linking to the idea. I will add these too, so that I can keep track of them all. I also keep notes on the possible blog posts, which may include headline ideas and possible keywords.

If you have a number of blogs, then you might like to indicate which blog the idea is for. This enables you to keep all your ideas in one place. It also means that you can repurpose ideas for different blogs, by finding a different angle.

The best thing about the editorial calendar is the ability to plan content. If there are particular dates you want to publish around, or events, then it can help you to plan this in detail. If you want to do a blog post series, then you can use your calendar to plan this. If you have some guest posts planned, then you can include these too.

You can add social media planning, include video links and plan the launch of your next ebook. You can make your editorial calendar as simple or as extensive as you wish.

Here is an example of an editorial calendar:

Date

Idea

Source

Source

Notes

Date used

Social Media Notes

5/3/2020

Using editorial calendars

https://buffer.com/library/all-about-content-calendar

Bloggers – kw

The headings can be changed to suit your own particular blog.

Do you use an editorial calendar? Do you find it helps to plan content? Comment below.

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How to connect with bloggers in your niche

First of all, I want to apologise for using the word, ‘niche’ in a heading! Getting a bit jargon-y there!  A niche is simply a narrowed-down subject that you like to blog about. The narrower the better if you really want to know your subject well.

Red-and-white-heart-connected

I have just read the blogging challenge email where Sarah Arrow encourages us to connect with bloggers who do the same sort of thing that we do and comment on their blogs, helping their visibility and ours. I already knew this, but I had forgotten it. Long ago, before Linked-In and Pinterest came along, the first thing that came up when I searched my name on Google, would be comments that I had made on blogs. I just checked today and on page 4 my name comes up linked to comments that I have previously made on blogs – the oldest of which was in 2010 when I was just starting out!

So comments on blogs can hang around for a long time, especially on high-ranking blogs. It is worth doing as long as you are happy with your comments.

I love finding bloggers to connect with in the things that I do. But how can you find people to connect with? And when you do, how do you connect?

Ask a question

If you have any burning questions, then ask them on Google and quite often bloggers who have answered those questions will come back. You can then check out their websites and look around. You may also want to see how well they answer the question as it will help you to see what their knowledge and experience is like.

Search hashtags

You can use hashtags to search on Twitter and Instagram, and even Facebook as hashtags are used there. Look for keywords that link to what you do and see what links the hashtags bring back. Twitter is a great place to connect with other writers and you can get to know people through hashtag hours as quite often the same people show up to chat.

Search keywords

Intentionally searching for people starts with keywords. The bloggers that come back are worth checking out. Again, look around the website and see what kind of information they offer. They may offer free ebooks for signing up to their mailing list or courses. I have to say that I am normally turned off by hyper-spammy websites – the kind where an advertising pop-up follows you down the page like a dog! I normally close those straight away and never go back! However occasionally you find an amazing website that’s full of useful information and those are worth bookmarking.

Facebook groups

Finding and joining Facebook groups that link to what you do is a great way to connect with other people. They can also be the most helpful in terms of giving advice and help to other people. Not all groups are public and you may need to apply to join and even answer a question or two. Of course you could start your own Facebook group too.

Blogging Challenge

Doing the 30 day blogging challenge with Sarah & Kevin Arrow is one of the best ways I know to find some like-minded people and connect with them. You are not necessarily writing about the same things, but that means you get to learn more and enjoy meeting people online. You also get to read some blogs that you might otherwise not have read. 

Other Challenges

Other blogs offer other challenges which can be just as useful. It’s worth searching out challenges to take once in a while. Pushing ourselves brings growth and change.

How to Connect

When you find a blogger that you like, how should you connect with them?

You can try a number of things:

Interview them (I interviewed Sarah Arrow for my blog once) and write up as a blog post

Comment on their blog post (if allowed)

Bookmark the website and come back to it

Even better subscribe to their feed and their email list

Follow on Twitter

Take their challenge

Join their Facebook group

Just one word of warning: try the things that seem right to you, but don’t do it all at once. You’re trying to make friends, not scare them off!

How do you get to know other bloggers online? Comment below and let me know.

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20+ fun things to do when you’re stuck in the house

Do you feel the need to find something positive to do this weekend? As a freelancer who works from home most of the week, I have never really felt that “stuck at home”. Even this week, I have managed to cope with working around (nearly grown up) children, school online and DH working from home. But the first weekend is looming when everyone has been home all week. What can you do this weekend?

Hand holding small plant in soil

Get out in the garden.

Typical that the weather should improve now that we’re all staying indoors. Why not get out and do some gardening while you can? The fresh air feels good and a tidier garden will improve how you feel too. If it’s warm enough, why not take a book outside and enjoy some relaxing time?

Give a room a spring clean

Watch a family film.

Half the fun of finding a film to watch with your loved ones is the negotiation required to find a film that you all want to watch at the same time. Don’t forget the popcorn!

Play a game/ do a jigsaw

Time to brush off those old family games and give them another go. Why not have a retro game night where you play the games you used to play when you were in school? Cat’s cradle, dots and boxes, noughts and crosses would all be something different. Or you could play card games or even video games.

Create some art

Time to pick up the paint brushes, drawing pencils, collage materials and glue – and anything else you fancy having a go at. Try dragging the teen away from their games console to create something too. Pick up something that you haven’t done for ages, or search online for ideas. Getting creative is one of those things that is really good for helping you forget stressful things for a while. Pinterest is amazing for ideas or try this website:

https://craftulate.com/12-art-ideas-for-adults/

Even Googling ‘Art ideas’ will bring back an amazing array of images to try.

Brightly coloured knitted teddies

Write a poem with these prompts

Adult colouring pictures

There are lots of colouring pictures that you can print out and colour. They can be uplifting quotes, complicated pictures or more simple.

FaceTime your loved ones

Put on a family talent show

Everyone has to show off one talent in one crazy evening. Could be the start of something new…

Write a letter to someone

Watch a musical theatre production on YouTube or Facebook. There’s an amazing amount of productions moving online at the moment due to the theatres closing. Check them out and make a date with the ones you fancy.

Bake

And you get to eat the delicious results!

Have a pamper day

Time to run the bath, add the smellies and relax. Put on a facemask, manicure your nails and enjoy a pamper.

Plan a future holiday or trip

Put things together, ready for when you can next go out and enjoy yourself

Listen to a new album

Sort out your old photos

This is one of the things we are always putting off. You could sort through your old photos, enjoying the memories and create photobooks, or even just organise your archives.

Try a book by a new author

Enjoy time with your pet

Give them a cuddle or make them something new to play with. Pets can get bored too.

Learn a new instrument

Or brush up on one that you already play but learn a new song.

Collect old clothes for charity

Pen paper and cup of tea

Write a short story

Try some of the prompts on this website, or write a story that you have been thinking about for a while

Get in touch with someone you haven’t spoken to in a while

Try yoga or tai chi through tutorials on YouTube

What are you going to try this weekend? Let me know in the comments below.

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Infographics, Coronavirus and Social Media – the best of the last 9 days’ blogs

It’s been a non-stop whirlwind of opinions, infographics and social media during the last 9 days. I’ve written blog posts on all kinds of topics and there have been lots out in the world to enjoy too. So to avoid FOMO (fear of missing out), here are the best blogs you (nearly) missed!

Heart of coloured pencils - love of writing

Comparing new business expectations to reality was a blog post about the wake up call that new business owners can sometimes get. Alongside the great expectations are tips to help you deal with the reality. Sometimes you need to take a step back and understand how far you have come.

Regina Byrne Coaching wrote a beautiful blog post on how to appreciate your team or colleagues. I really enjoyed it.

Infographic Alert!

Creating an infographic and posting it to Pinterest was a really fun thing to do. I have used Canva for several different things now and I am more and more impressed with it. I could not get my graphic to paste successfully to my website and have it readable. Sarah Arrow’s suggestion of 10 infographics in 10 days is definitely on my ‘To Do’ list!

During this time, I ended up taking a break from blogging, thanks to life. My post,  Blogs Interrupted has been the most noticed blog post so far. Sometimes life just happens and we are all having to adjust to new experiences at the moment.

We all deal with the way life is in different ways. I have loved Vaishakhi’s Beads of Hope series, where you can make a garland of beads of hope by posting beautiful things for others to enjoy.

Health Writer

I also chose to showcase my health writing skills when I wrote about 10 facts that China shared with the world, regarding their experiences of Coronavirus. It was a fascinating study, written from the Chinese point of view and I felt that some of the points would be worth sharing with a wider audience. I also shared my 10 tips to working from home for those who are used to working in an office. I really should share this with my husband, as I have been moved from my usual study so he can have his extra monitor in there! With my son home from school and my daughter home from university, we have all had to learn to carve out a bit of work space for ourselves.

Finally, if you want to see what I look like, I recorded a short children’s talk for my baptist church for last Sunday. It got a great response!

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10 tips to working from home when you’re used to being in the office

Many people are finding themselves working from home for the first time in a long time, or even ever! Adjusting to this situation, which has occurred very quickly could take some work. The children may be home from school and your partner may also be around more. There could be a lot of distractions, but you’ve still got to get work done. As someone who has been working from home for a while, here are some tips to being able to effectively work from home.

Laptop, coffee and cake on a duvet work from home

Set up a workstation. This may seem simple – but you need a chair that you can sit in comfortably, a good internet connection and a big enough screen so that you can see your work. It is best if you can find a space where no one else is, so that you can take telephone calls and conference calls.

You may also need to find a different space so that everyone can work. It is still best to supervise children while they use the internet. They should have work set for them, but it won’t take up the whole day.

Stick to Work Hours

Decide on your work hours. These do not have to be the same as your normal hours, as long as you can fit your work in. You need to take work calls into account, but allow yourself time to get away from the keyboard in the middle of the day.

Stick to your work hours. Once you start answering emails at 10pm at night, then there’s no going back! Well, there is, but it’s best not to start.

Make time for your loved ones too. Make sure you have time to connect with them and spend time with them. Equally, don’t let go of your work friends. Find some time together to chat or you could spend time in a team chatroom over lunch.

Ignore the Housework

Ignore the housework that is calling to you. Do it at the time that you normally would.

Make time for exercise. This might be pedalling an exercise bike, following a YouTube exercise video or going out for a walk in isolation. You really need at least 15-30 minutes of exercise every day.

Make time to connect and spend time with the children if you have any. If your children have just finished their school term, it could be a very strange and confusing time. Encourage them to get their school work done, but also to have down time and be more creative.

Take time away from the Screen

Give yourself some time away from the screen. Dig out the board games or even have a conversation so that you’re not constantly staring at a brightly lit screen. Get out in the garden if you have one or take a socially distanced walk.

Take advantage of the shows and concerts being live-streamed at the moment. Look for things that you would enjoy and make time to watch them.

Take time to be creative yourself and do something you enjoy.

Have you got any tips for someone working from home for the first time? Share them below.

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Blogs Interrupted

UK March 2020

Day 14 30 Day Blogging Challenge

Things have gone quiet round here. I’m still hoping to publish 30 blogs, but not in 30 days. The world seems to have gone mad: university students are being sent home, IT people are being told to work from home, schools are shutting and everyone is being told to stay home. I can’t think of anything to compare it to in my lifetime and I don’t think I will again.

The good news is that we have the internet to keep us sane. One of the consequences of the direction of non-essential gatherings is that churches are unable to meet. I was about to do an all-age service on Sunday. You know when I chickened out of doing a vlog post? Looks like I will be doing one after all – for my church!

So how do you keep your head when all about you are losing theirs?

Find the positive.

Thankfully, my children are old enough not to need supervision, although my son might if he is to do the work that the school sets. My daughter, the university student is coming home at the weekend and may not pay the third instalment of her accommodation. But what if your child is of the age where they are meant to be doing GCSEs? Or your children are too young to be able to be left?  Hopefully solutions can be found. Everyone’s situation is different and we will all have to find our own solutions. Don’t be afraid to reach out to other people – everyone has got a similar problem.

Allow yourself to be overwhelmed

I know, it’s hard, but sometimes you just have to feel the emotions in order to get past them. Then you can pick yourself up and find a way through.

Social distancing, not social isolation

These two things are very different. We need social distancing – to stay 1-2m apart to prevent the coronavirus spreading. In China, there were lots of clusters where family members from the same household all caught it. Finding ways to be apart while being together is going to be a crucial part of this time. No one wants to be socially isolated. Those online communities are going to matter more than ever.

Money matters

If this time is going to leave you financially worse off, then reach out to the people who can help sooner rather than later. Contact your bank, talk to the people you owe money too and make sure you take full advantage of any help the Government is offering, even if it is a loan. Businesses that were profitable before this virus will be profitable again after it. Take all the help you can get and make sure that you have money coming in.

Mental health matters

Do look after yourself and your mental health. Stay healthy, get some exercise, eat your 5-a-day fresh fruit and vegetables. Find some hobbies to do that can help you – knitting and crochet, painting or even journalling. There are lots of companies about to offer deliveries online – take advantage.

How do you plan to sit out the current situation in the UK or where you are? Keep in touch via the comments below.

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Posting to all social media channels helps promote your blog

Consistently Post across all your Social Media Channels

When you post a blog and press ‘publish’, what then? Close the laptop with a sigh of relief and go  do another chore? Move onto the next project? Or do you think of promoting your words across channels? Do you use social media for leisure or business or both?

The best way to promote your business is to promote it regularly, with the same message across all channels and as many ways as you can. These days you can promote on Facebook, Twitter, Pinterest, Linked-In, Instagram and any other social media channels you use. You just have to learn how each works. If you post regularly to each, then it can only help your blog traffic.

Facebook

This social media channel has made it more difficult to get likes and follows if you are just a page and not buying advertising. It has also hidden away its scheduling under tools and made scheduling posts more than just a click. It doesn’t always pick up the photos correctly from the links and it has far too many sponsored posts and yet…I wouldn’t write it off just yet. It can still be an amazing place to keep in touch with people, for groups of like-minded people and also for the 30 day blogging challenge. There is no easy way to keep up with people, except forming groups and posting regularly, unless you want to pay for advertising. As part of a social media strategy, however, it is still the place most people turn to first.

Twitter

There is the most amazing writers’ network on Twitter. There are regular groups devoted to freelancing, call-outs by editors and authors to follow. Having run social media for another company, I also noted that it is possible to have 2 different accounts on Twitter and have a completely different experience when you follow people related to a different subject.  Scheduling is easy with Tweetdeck. This belongs to Twitter, so you just join with the same name & password.  The feeds show you notifications, live feeds, scheduled posts & anything you have posted. Searching hashtags will help you use the right ones.

Linked-In

Do post regularly on Linked-In, even if you are just sharing your posts. I am more conscious on this platform than anywhere else about what I’m posting. There are some amazing courses out there to help you get the best from this platform.

Pinterest

Create a board just for your blog promotion. Make sure you have a good graphic. Creating pins is pretty easy – you can upload images from your computer and add a headline, description and links. The medium is very good at sending traffic to your blog. Use it to find new ideas and that chocolate cake recipe!

Instagram

Did you know that you can post to Instagram from your laptop by using a developer view? It makes it easier to manage social media. Use hashtags to attract other people to your post.

Which social media medium have you used to promote your blog? Let me know in the comments below.

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Freelancer Friday – What makes a readable blog post?

30 Day Blogging Challenge Day 5

Blog post visitors are tricky beasts! We are told that we have a very short time in which to grab their attention and persuade them to stay on the blog. How can you ensure that your blog visitors might be tempted to stay? When you are a freelancer, it can be even more important – you rely on your blog to showcase your talents and your business.

Aim the subject towards your readership. It’s no good blogging about upholstery if your audience is here to learn about freelancing. Freelancer, make the subject relevant to your intended audience and even more important, use relevant images too.

 

Images

Pick your images for the impact that they will make, as well as their relevance to the blog post. I look for either bright colourful images that are not too distant or too fuzzy for the size that I need them, or distinctive black and white images can work well too. Either way, the subject needs to be clear and the background works with the picture rather than against it. I always think that the pictures you choose are individual to you and really enhance your post.

Paragraphs

Break your blog post into smaller chunks or paragraphs. When you change the subject, change the paragraph. Keep the paragraphs short and don’t use too many connectives – better to have short clear sentences. You can also divide your blog post up, using subheadings which help your reader to have a clearer idea of what the blog post is about.

Don’t worry too much about a ‘tidy’ blog post at the point of first draft. It is more important to get your thoughts and feelings on the page and shape the post. Once you have said what you want to say, then you can go back over it and polish it.

How long should your blog post be?

Blog posts are tending towards the longer end at the moment: lengths of 1,000 words or more are not uncommon. This is due to the super power of a long blog post to keep you on the page for longer (which is a Good Thing according to Google). This is wonderful for the more wordy among us, but I’ve always found that my blog posts find their own length – they just seem right when they’re done.

By the way, if you can tie blog posts together and do a series, so much the better. Hopefully you can keep bringing back your visitors for more.

Finding your voice

The most interesting blog posts for me are ones where you can hear the author’s voice. For example, I can usually hear Sarah Arrow’s voice reading her blog posts and anyone who knows her would probably do the same. My voice is not so well known, but when I use anecdotes from my life, I am at my most real. I would also say that this can be quite scary to do. Don’t be afraid to change names and make people unrecognisable to themselves, but a little storytelling can help a blog to change from a so-so blog to a post that people will remember and may come back to read again.

Finally, find time to post! You are a fine one to talk, I hear you say to me and you are right. I have been guilty of not finding time to post to my blog. I am making up for it with 30 days of blog penance and I am enjoying it – so far. Finding a rhythm and time to post ensures that when that client comes across your blog, it doesn’t look like a ghost town. You want to be present in your blog and that can only happen when you post.

So enjoy your time on the blogging challenge and keep going!

What tips do you have for making your blog readable? Please share in the comments below.

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Freelance Writing: 12 Ways to Promote Your Blog Post

Producing a piece of writing for a client who has commissioned freelance services from you, or for  your own website should be a regular job because of the information and interest it offers to potential customers. However it is not enough to just write articles and web content, you also need to promote it, so that you will attract attention, readers and therefore possible clients or customers to your website. Offering blog and website promotion alongside blog and article writing enables the writer to offer a whole new set of skills to attract clients.

Here are 12 ways that you can promote a new blog post:

  1. Post to social media. Rewrite the headline of your blog post to your followers on Facebook, Twitter, Linked-In and any other social media that you have for your business. You can also promote your content on Pinterest and Instagram. Sum up your headline and add a link and a picture for the most interest. Schedule your blog post promotion to run regularly alongside other interesting relevant content.
  2. Share on your personal social media profiles and tag anyone who you think might be interested
  3. Share your blog post on relevant #hours on Twitter. A useful tool is to know when your local #hour is on. Examples might include #Brumhour, #Worcestershirehour and #Malvernhour. These time slots offer the chance to promote your business, which if you include the tag, will then be retweeted to other followers of the tag. These are particularly good for freelance businesses.
  4. Tag possible infested parties when using social media
  5. Leave an interesting and relevant comment on blogs that link to your business. Some blogs allow links back to your website in your name. Blogs that have a high ranking in search engines can return on keyword results for a long time after you left the comment. Make sure that the subject of the blog post you are commenting on is linked to the one that you are promoting.
  6. Answer relevant questions on business forums, Linked-In groups or Facebook groups
  7. Add a relevant post to Linked-In for people to like and comment on
  8. Join Sarah Arrow’s 30 day blog writing challenge – there are normally a number of people doing it at once and it brings a number of blog readers with it. Of course you need to read and comment on other people’s blogs too. By the way, it costs just £1 to join!
  9. Find some groups on Facebook who might be interested in what you are writing about and promote your blog post to them
  10. When approaching potential freelance clients, include a link to your website and invite them to comment on the subject
  11. Include the blog post in a newsletter to your clients on your email list
  12. Include a link to your website on your CV, so that potential clients can check out your writing

Promoting your newly written blog post will help you to increase its readership and help to reach out to clients that you are hoping to freelance for.

What has worked for you?

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7 retro blog posts you might like to check out

7 retro blog posts

When you’ve put a lot of effort into writing your blog posts, it can be difficult to lose them off the top page and awkward for visitors to your page to find and read them, unless of course, they found them through searching a specific topic in Google. So it is good to occasionally write a blog post review to search through your blog and find some of the highlights that may enjoy seeing the light of day again.

I have enjoyed searching through my blog and finding some of my highlights from recent years. Many of these were from a 30 day blogging challenge I undertook in 2016. Definitely think it’s time for another one!

  1. Great Hero Character Names

In this blog post, I wrote about some of my favourite character names in novels and why I liked them.

2. My Top 10 Fictional Villains

What is a hero without a villain to try to foil them? These are some of my favourite villains, but I know there are many more.

3. Writing Prompts, Story, part 1 and Story part 2, and Editing a Story

I’m cheating here – there are actually 4 blog posts in one go: writing prompts and parts 1 and 2 of a story. I had fun creating this. Then I wrote a further blog post, explaining how I might edit the story, having read it back and analysed what I had written.

4. Procrastination and the Writer

This blog post was one of the most popular on my blog at one point. I think it chimes with most people who want to be writers.

5. 30 Ways to find Blog Post Ideas

For those days when procrastination is at its highest…

6. Six Girl BFFs in Fiction

I love a story with a really good girl BFF in it and here are some of my favourites.

7. Ten of the Best Bromances in Fiction

You can’t leave the boys out! Here my top ten bromances in fiction too.

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