How clear is your message on your website? Can people tell what you do? Can they work out what you are selling or offering? Or does your website leave them confused? Here are 5 tips to help you make sure that you get your message across.
Know the message you want your clients/customers to get
So, what’s the message in this post? I definitely wanted readers to understand that they need to ensure that the right message is being put across. Are your blog posts the kind of message that your customers expect to see or do they not really relate to what you are trying to do? The worst thing you can do is to confuse the message with extra padding. Decide on a message and how you are going to get it out into the wide world. If you are trying to ensure that your message is heard, then keep it consistent throughout the next few posts. Try to avoid language that will obscure the message or detract from it.
“It is vitally important that during these days of the Coronavirus pandemic that you do not stop communicating with your customers. It is more important than ever that your customers hear from you.”
“Talking to your customers could be a good thing, what if they needed your services during this time of pandemic? If you keep in contact with them then they will know that they can count on you.”
I feel that the second message is more woolly: it uses words like ‘could’ and ‘what if’ rather than the stronger language of the first one. It could be argued that both get the message across, but which is more likely to make you take action?
Know which customers you want to get the message
Do you know who your customers are? What kind of people they are, what they do and what factors make them buy from you? If you know this information, then crafting a message for them is so much simpler, because you can appeal to them directly. If you are looking to design websites for people, then you need to post case studies that show how you have helped people to achieve the website of their dreams. A photography website needs to be full of gorgeous images to showcase your talent and a writer website needs to show a variety of writing that reflects the kind of work that you are looking for.
Know the actions you want customers to take
And make sure you tell them. Don’t leave people guessing as to what you want them to do – tell them. Explain what you are offering, explain the T&Cs and make sure that they have all the information that they need to make a decision. You could set up a landing page just for those clients that you are targeting to make sure that they have access to the information in one place. Make it easy for them to find the information so they can act on it.
Keep it simple
Keep the message clear and simple.
Here is the offer.
It is worth this much.
It is currently priced at this much for a short time only
Buy before (date) to get this offer
Here is what you get
Here are the bonuses for buying by this date.
Finish with a clear call to action
Make sure that your customers are in no doubt as to the action that you want them to take next. The rest is up to them.
Are you looking to get a clear message across? What are the best ways to engage with your customers? Comment below to share with others.