I came across a job website tonight and read their information on becoming a freelancer. I was shocked to see that they advocated taking a first job and doing the work for free. I am a firm believer that at no point should a freelancer ever work for free. Nor do I believe that they should sell their skills cheaply.
When you are just starting out, it is tempting to take any offer of work that is going, so that you can add to your portfolio and have something to show other prospective clients, but I still think that you should expect to charge for your work.
There is a process of thought that suggests that early-stage freelancers should take work in order to prove themselves. They should take low-paying or free work until they can work themselves up to a more reasonable level of compensation. There are several reasons why this is unacceptable:
Freelancers have to pay bills like everyone else
Taking low-paying work can make you feel as though it is all you are good for
You have to have a certain level of competency to even consider going freelance. Why should you sell it cheaply?
I’m a start-up, will you work for free?
Then there are the people who advertise jobs who usually suggest that as they are a start-up, they cannot currently afford to pay someone to do the work. They usually dangle the offer of more, paid work down the line. But there are some problems with that:
If they can’t afford to pay someone, then why are they starting up a business? Surely if they have no money for it, it will be doomed to fail.
The promised paid-for work rarely materialises or when it does, the pay is not worth the effort
The time that you spend working on something for free, is time that you can never get back.
Does that make it more valuable?
The time that you have offered for free, could be used to market yourself to find a paying customer
Will the product that you have created for free be used to bring this client money?
Then you deserve some compensation for it.
When you start up as a freelancer, it is advisable to work out how many billable hours you can find for your job. That is, the amount of time that you have available to work for clients. Once you have that number, you can use it to do a number of things.
You will need to set aside some time to market your business. This includes writing for your own website, creating products for your own website and running your own social media (without getting sidetracked on Facebook).
You will need some time to do the administration of your business – invoicing and chasing payments.
You will need time for clients.
If you give up some of your time for free, then you are taking some time away from your business. Even if you are a brand new freelancer, you have chosen this path because you believe that you are good at what you do and that you can bring some skills to the table. Your skills deserve a decent reward.
Don’t sell yourself short.
Have you ever worked for free? If so, then do comment below. Did more work materialise? Do you agree with me that freelancers should not work for free? Please comment below.