Producing a piece of writing for a client who has commissioned freelance services from you, or for your own website should be a regular job because of the information and interest it offers to potential customers. However it is not enough to just write articles and web content, you also need to promote it, so that you will attract attention, readers and therefore possible clients or customers to your website. Offering blog and website promotion alongside blog and article writing enables the writer to offer a whole new set of skills to attract clients.
Here are 12 ways that you can promote a new blog post:
- Post to social media. Rewrite the headline of your blog post to your followers on Facebook, Twitter, Linked-In and any other social media that you have for your business. You can also promote your content on Pinterest and Instagram. Sum up your headline and add a link and a picture for the most interest. Schedule your blog post promotion to run regularly alongside other interesting relevant content.
- Share on your personal social media profiles and tag anyone who you think might be interested
- Share your blog post on relevant #hours on Twitter. A useful tool is to know when your local #hour is on. Examples might include #Brumhour, #Worcestershirehour and #Malvernhour. These time slots offer the chance to promote your business, which if you include the tag, will then be retweeted to other followers of the tag. These are particularly good for freelance businesses.
- Tag possible infested parties when using social media
- Leave an interesting and relevant comment on blogs that link to your business. Some blogs allow links back to your website in your name. Blogs that have a high ranking in search engines can return on keyword results for a long time after you left the comment. Make sure that the subject of the blog post you are commenting on is linked to the one that you are promoting.
- Answer relevant questions on business forums, Linked-In groups or Facebook groups
- Add a relevant post to Linked-In for people to like and comment on
- Join Sarah Arrow’s 30 day blog writing challenge – there are normally a number of people doing it at once and it brings a number of blog readers with it. Of course you need to read and comment on other people’s blogs too. By the way, it costs just £1 to join!
- Find some groups on Facebook who might be interested in what you are writing about and promote your blog post to them
- When approaching potential freelance clients, include a link to your website and invite them to comment on the subject
- Include the blog post in a newsletter to your clients on your email list
- Include a link to your website on your CV, so that potential clients can check out your writing
Promoting your newly written blog post will help you to increase its readership and help to reach out to clients that you are hoping to freelance for.
What has worked for you?