Book Review: Engagement from Scratch by Danny Iny of Firepole Marketing

Engagement from Scratch

Imagine sitting in a room with lots of successful bloggers. Your tiny little blog is small and insignificant to theirs – why would they want to take notice of you? And yet – something wonderful happens! Those successful bloggers begin talking about what they would do if they were to start up a blog again with the knowledge that they now have. They share their successes and failures, their best blog posts and how to engage a blog audience from scratch.

Buying this book is like sitting in that room. The book is divided up into sections: General Principles, Know and Love Your Audience, Why and How to Do Content, Why and How to Do Social Media, Be Your Passionate Self, Stories and Lessons Learned and finally Step by Step which asks successful bloggers to offer steps to building a successful blog.

There are not just one or two successful bloggers here, there are many and all of them have something interesting to say to the would-be blogger. I think the book’s strength is that it talks to so many people and includes many different ways to build a successful blog. The over-riding theme however is that it is important to care for your readers. Offer them valuable information and engage and respond with readers. Essentially a blog is nothing if it is not read by anyone.

Danny Iny from Firepole Marketing has put together the book. Some digital copies have been given away for free and if you are lucky enough to get one of these then you have something very valuable there. This book is worth paying for because you will refer to it again and again. It’s a great read.

I am not affiliated with Firepole Marketing in any way. I am reviewing this book as a helpful resource for bloggers.

The book can currently be downloaded for free from Firepole Marketing

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