Picture: Autumn’s Leaves by Carsten Tolkmit. Licensed under Creative Commons.
Well they looked smart on their first day at least! The house is quiet and their pyjamas have been left where they dropped them when they got dressed. The kids have just gone back to school.
What about you? What have you got planned for the week? Perhaps your little one has gone off to school for the first time, perhaps you already have a job, but you want something more flexible that will work around the children?
Many people decide to start off a new business because they feel it will be easier to fit around the children and childcare. Perhaps you bake brilliant cupcakes, you have wonderful craft and sewing skills or you are able to create websites and you wonder if your skill might transfer into a business that will enable you to be around for the children.
Build Your Own Business
It could be a great idea, but it is important to look into it properly and decide whether it truly is for you. Businesses, even small ones can mean a great deal of work and this will be in addition to all you do for your family. You will need your partner onside as he may have to help out more than usual, and money may be tight for a while as you put money back into the business.
If you are daunted by the thought of starting your own business, then I can understand that. It is scary. Things will go wrong and you will find some things harder than you think. However there are also some great rewards and there is nothing like the thrill of successfully landing a client who enjoys what you do.
Here are five tips to help you on your way to starting your own business:
1. Have a great idea
Everyone has a dream job: something that they really feel that they could put their heart and soul into and make a success of. Often it can be linked to our hobbies or a skill that we feel we really excel at. Use the internet to find examples of people who are already using the skills that you have to make a business. Check out their websites, how they do things. Keep a notebook or folder on the computer and make a note of really attractive websites that would tempt you to look into hiring this person. Find things you like and things you don’t like, looking at the websites critically.
2. Check out the Competition
If there are websites out there which already display your idea then there will be a market for it. The trick will be to decide who you need to market to and aim your marketing towards them. If for instance you bake great cupcakes, then start off talking to mums at school and offering to make birthday cakes. Take pictures of your creations and keep a folder of them which will serve as a portfolio later down the line. Marketing to people you know can be hard at first, but then so is running a business. Pluck up your courage and talk to your friends. They may be more encouraging than you thought. Talk to your partner about your ideas – he could also spread the word at work and help you find clients.
3. What Legal Information do You Need?
When you have your idea and you have some support and some evidence that your idea may work as a business, then you need to check out the legal side. What insurance might you need? Most home insurance policies require you to declare working from home, although some do now ask the question. Do you need any training? Making cakes in your own kitchen requires scrupulous cleanliness and the freshest ingredients. There are internet courses that you can pay for and take so that you have a certificate that will show you know how to use ingredients safely.
Find out about the tax laws in your country. Here in the UK, HMRC runs frequent courses for new businesses starting up so that they understand their obligations when it comes to self assessment. Keep good financial records, receipts and bills and if you need an accountant then find one. It is best to take a recommendation and there is always the possibility that you might find one at the school gate.
4. Set up a Website.
If this is something that you are unsure of doing yourself then ask around – someone somewhere will know a budding web designer. Decide on a name for yourself and buy a domain name. There are companies that offer domain name searches and you can easily check what is available. You will need the name and somewhere to host it. The cost can be as little as £30 a year. Putting your website together may take a little time, but go back to the websites that impressed you at the beginning of your research and take the best bits of them. Choose a colour for your theme and take your web designer’s advice on what works.
5. Have some business cards made and start to give them out. Ask your friends to spread the word. Find new ways to advertise. You can set up a Facebook page for your friends to like and join Twitter. Link up to like-minded people but be yourself. Deciding to take the first step is always difficult and no matter how much work you put in there will be more to come!
How did you decide which business to start up? Let me know in the comments below.
Sarah Charmley is a freelance copywriter who would love to help you make your dream a reality. For great web content contact sarahthecreativewriter[at]gmail.com.
Connect with Sarah on Twitter @SassieC43