With visitors taking even less time than usual to stop by a new website and look around, it is really important to offer a great title when writing a guest blog. You can have written the most informative article in the world but if the title does not instantly grab a reader, then there will not be many people willing to read on. The title has to be worth their while.
Here is The Creative Writer’s guide to writing a great guest blog title:
1. Make sure the title reflects the article content accurately. Try and be too clever and you might leave a reader puzzled as to how the title fitted in with the rest of the article. An article on the ‘Five best Toddler Drink Cups’ is expected to have something on drink cups in there somewhere.
2. Make sure the language is suitable for the audience that you want to attract. A title aimed at a teenage audience is very different from one aimed at the small business owner market. You want your blog post to be authoritative and to offer information that your readers need. You should therefore choose your language carefully.
3. Puns are out! Well, ok probably not out completely, but a bad pun can put people off reading an article. Puns are plays on words that make you groan rather than laugh. People who are groaning may not read on.
4. Don’t be too clever if you play on words. It is easy to get carried away by your own brilliance and leave your audience puzzled. Some plays on words work, others should be cut in the edit.
5. You won’t always get the perfect title straight away. Sometimes you need to work on it a little. Using numbers can help – ‘Five Ways to-‘ or ‘Ten Perfect Blog Titles’ but it’s not always essential. It is more important that your title reflects your article and that it will encourage visitors to your site to read on.
Sarah Charmley is a UK-based freelance writer who offers guest blogs as part of her services. To discuss your blog requirements either use the contact form or email sarahthecreativewriter(at) gmail.com.