Why Have a Guest Blog?

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website ideas (Photo credit: Sean MacEntee)

Guest blog posts are becoming more popular as the demand for website content grows. Introducing a blog to your website can help increase your traffic and bring more customers to your business, but maintaining a blog can be hard work. It can be difficult to constantly think of fresh ideas and easy to put off writing your blog until the last minute. One solution to this problem is to have a guest post.

There are two types of guest posting: one where people get in touch with you and offer to post. This is usually the case with a very popular website such as Copyblogger which is big in its own right. My comments on posts on Copyblogger rank higher in the search engines than my own website. If you are getting offers of guest posts, then my guess is that you have a highly ranked website in a popular topic.

More usually you might offer to swap blog posts with a friend in a similar field. You exchange like for like in return for links that might bring more traffic to your website. If you don’t have anyone that you think would offer suitable links, then there is a Blogger Link Up newsletter where you can post your guest blog requirements and see if there are any you could offer.

Then there is paid blogging where you hire someone to blog for you, usually if you really aren’t finding the time to write and keep your blog up to date.

Paying a blogger to write guest posts for your websites will give you a ready supply of blog posts to keep your website updated. A professional writer does this for a living: they are able to write new and engaging content that your readers can identify with. A good guest blogger will be able to write using a style similar to your own so that your readers feel that they are still getting the information from you, and of course, the final say over the content is yours. You need to feel that the post could have been written by you and that you can relate to the writing that you are posting.

A paid blogger is often writing in your name. Yours’ is the byline – they just happen to have written the words. It is happening more and more and if writing isn’t your strength, then it might just be the solution you need.

Guest blogs offer a painless way of bringing fresh content to your website and keeping it updated. Whether you accept guest blogs in return for links or money, they can offer a fresh perspective, a new voice and further opportunities to link up with other small business owners and increase your social network.

Sarah Charmley is a UK-based blogger who offers interesting blog posts for your website. If you would like to discuss your guest posting requirements with her, then please use the contact form or email sarahthecreativewriter(at) gmail.com.

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