Back to the Basics of Your Business

I’ve been doing some decorating recently. Our living room or lounge needed a complete rethink and redecoration. The ceiling had some water damage from a previous leak but because asbestos had been discovered in a another room it was not considered the right thing to do to strip it out. We hired a plasterer to re-board over our lounge ceiling and put some new decorative coving round. It has been a great opportunity to discuss every piece of furniture and whether it will have a place in our newly decorated lounge. We are not finished yet – in fact we have only just begun.

Sometimes it can help to examine your business minutely – strip it back to the bare bones and see where it is that you intended to go. Look at your marketing – is it achieving all that you hoped or do you need to refresh and refine it and make sure that it is fit for purpose? What about your website? Does it carry out the right function in giving customers the information they need to make a sale? Think about the processes your business uses – do they work correctly and efficiently, enabling your business to make the most of selling to your customers and your customers to acquire all they need.

It’s been ten years since we moved into this current house. It was in good repair at the time and we saw no need to change what had been done – we just added touches of our own. Now the wallpaper is fading, the moisture marks have begun to annoy us and it was definitely time for a change.

Knowing that it’s time to look at your business afresh is not always an easy choice but it is worthwhile. Stopping to look again at the things you have taken for granted will enable you to ensure that your business remains a solvent business and one that can continue to grow.

Photo Credit: Office Repaint by Kelly K.

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One Response to Back to the Basics of Your Business

  1. Lissie says:

    Well I’m doing a complete re-build on my business at the moment, not just a coat of paint! Its tough, particularly financially, but I’ve not felt this excited about it for a long time!

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