It’s been a while since I posted.
We’ve had Easter Holidays and a Royal Wedding in the UK. Then our family had a French student for a week, a week in Guernsey then two weeks of working frantically to catch a deadline or two. It’s been a busy time and this blog has suffered as a result. I have genuinely not found time to update it. So today’s post is all about what you can do when life gets in the way.
For me, I need a way to kick start my marketing again. The summer holidays are around the corner. The advantage of summer holidays is the lack of need to get out of bed too early to take the kids to school. The disadvantage is the fact that the kids are at home!
As a UK copywriter, working from home, I do need some semblance of peace and quiet. It is easy to get distracted from your work by the children. Finding some work-life balance can be even more difficult. Thankfully, my children are old enough to amuse themselves for a short while. I normally trade with them – a morning’s work for an afternoon of fun and we make sure we get out and enjoy ourselves. Any work that I do not complete in the morning I finish in the evening when the children are in bed and this seems to work for us.
After a long time when you have been snatching hours here and there to keep up with your business, it can be difficult to organise your thoughts and decide what to do first. A copywriter’s business is mainly marketing in order to find new and existing clients that need some work doing and it can be difficult to carry this out in bits and pieces.
I enjoyed reading this post by Laura Lake at About: Marketing today. I am subscribed to her newsletter and always enjoy her posts. She suggests a 90 day marketing plan to help keep you on track. This time period suits as it will take you through the summer holidays and out to the other side. Check it out and see what you think.
Could a 90 day marketing plan help you?
Do you have any tips to share about working at a small business during the summer holidays?
- How to Have a Good Holiday as a Small Business Owner (thecreativewriter.co.uk)
- Some Ideas for When Running a Small Business Gets Tough (thecreativewriter.co.uk)
- Turn This Summer Into a Business Learning Experience for Your Children (blogs.constantcontact.com)