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Does the Google Panda Update Spell the End for Duplicate Content?

Posted on : 09-05-2011 | By : admin | In : Blog, SEO Help

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Google Logo officially released on May 2010

Image via Wikipedia

Remember the Google algorithm, now nicknamed ‘Panda’ which was rolled out in March to the USA and now last month to the rest of the world? The implementation of the algorithm has caused much interest in internet marketers and some consternation in the websites it has affected but now results are beginning to come in to show how much websites have been affected by the changes.

Changes Caused by the Update

If the USA version of the change had one effect, it instantly knocked back articles by Suite101 and Hubpages. These websites have traditionally been used by internet marketers to backlink to their websites to enable them to rise in the search engine rankings. The problem was that although these websites were moderated and edited, the articles on them went back to the beginnings of the website. There needed to be some changes and both websites have implemented stricter edits and have begun to delete older and perhaps less useful articles. The change did not affect all websites however such as Ehow which also contained a lot of content.

The version rolled out to the rest of the world showed that Google had listened. Ehow lost some of its traffic, but so did UK tech websites and price comparison websites. Ebay improved their ranking as did UK newspaper websites.

Improving Search Results

The stated aim of the update was to improve the Google search and eliminate duplicate content. For years internet marketers have suggested that the best way to get quick results have been to submit the same or very similar articles to article websites such as Ezine and Technorati in order to gain back links. The articles can be submitted for free and are allowed links. Members of these websites can copy these articles for their own use and therefore spread the links over the internet. The problem is that many of these articles are simply copied, spreading duplicate copy over the web.

Using these articles allowed website owners to populate their websites quickly with copy for the price of a link and it seemed a win-win situation. The problem occurs when a user searches for information and the same article on several different websites is returned.

Say No to Duplicate Content

Duplicate content has never been a good idea. There is so much rubbish out there on the internet that it can be hard to find the right information that you are looking for. Google is going to continue to update the algorithms and try to eliminate websites that it perceives as being nothing less than spam.

The message is clear: by all means add content to your website. Regular, relevant content added to a website will help it to rise in the search rankings but make sure that it is original and useful information in order to ensure that your website is not hit by further updates.

 

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