Monthly Archives: March 2011

Writing Compelling Copy

  So often when you read a sales pitch, something seems not quite right. It makes all the right promises: you will be a valued customer, the work will be delivered on time, the right value for the price etc, … Continue reading

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How to Design a Successful Leaflet

  Although the success of the internet means that people tend to look online for the products they need, there is still a place for the traditional offline means of marketing including brochures and leaflets. You can tie in the … Continue reading

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Should You Employ a Cheap Copywriter?

  There is much more to being a copywriter than just sitting down and dashing off 500 words on a Word document. Most of the work that comes in to me requires careful research, first, fact checking and then writing … Continue reading

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What to do with a Scam Email

It is thankfully rare now, but I used to regularly get emails from Nigerian gentlemen asking me to help them get funds out of their country and promising a big wedge of cash to do it. Of course I would … Continue reading

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