For small businesses, it can be difficult to have the skills to do all that your client may want you to. Your client may be looking for a web designer who also has graphic design skills, or they may look for someone who can design mobile apps as well as designing an e-commerce website.
You might not have the skills necessary to complete all the work, but do you know someone who does?
Teaming up with other small businesses can be a way to compete with bigger companies who can afford to have people specialising in different aspects of website work in-house. You both gain from the business and the client can have everything that they need for their website to work. You can have people who you go to for web design, mobile app design, graphic design, copywriting, in fact anything that you think may be required by future clients. The small companies that you form alliances with may also be able to reciprocate and send business your way too.
How do you find companies that you will be able to work with?
Business forums can be a good way to find business partners. Joining forums can be a good idea to raise the profile of your company and enable local people to find you, but it can be a place where all kinds of business people gather to answer questions posted and chat about business issues. You can normally get a good idea of what kind of person someone is by their replies. Many business forums allow private messages or pm so you can open a conversation with someone and find out their rates. It is best if their rates fit in with yours so that there is not too big a discrepancy.
You may also meet people when you contact companies to advertise your services. As you get to know people and work with them, you can get a good idea of whether or not you would work well together and whether you would recommend this company. This should encourage you to always produce your best work, as you never know who might recommend your company.
Business networking meetings can help you to meet people that you might be able to work with. It is preferable to know the person that you are recommending and that means spending time with them and getting to know how they work.
If you are a business owner, and particularly if you offer a service, then you cannot just wait for the opportunities to come to you. Mingle and meet people; you may never know when your next job is going to come along, but you will be in the best possible position to meet all of your clients’ needs if you can form some friendly networks with business people that you trust and that you know you can whole-heartedly recommend.