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Google Algorithm Change Rocks Content Websites
Last week, the biggest search engine on the internet at the moment announced a change to the algorithm it uses to rank articles when responding to search criteria. The change was meant to help to weed out duplicate and low ranking articles on content websites, sometimes referred to as ‘content farms’. The idea is that…
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Organising Your Writing
Sometimes you have a large amount of information which you need to get in a document. It can feel overwhelming and be difficult to know where to begin. Spend a little while organising your thoughts which can help you sort it all out.
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SEO Basics – Choosing Your Keyword Phrases
Keyword phrases help to define your blog and explain to the search engines what your blog is all about. If you want to lift your blog above others in the same subject, then it is important to get your keyword phrases right so that when customers search for a subject, then your blog is the…
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Keep Your Clients Happy and Your Business Booming
Finding good clients and customers is can be difficult. Small business owners have to work intensively for their leads and to gain new clients. The most important thing to do to make sure that all your hard work does not go to waste is to cultivate a relationship with your client and keep them for…
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Defining the Words You Use 2
Words are the tools of a writer’s trade. It can sometimes be helpful to know more about your trade in order to improve your work.
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SEO Basics: Adding Content to Your Blog
Adding fresh relevant content to your blog is one of the important rules of search engine optimisation (or SEO). It has been said by someone, somewhere that content is king. The search engines adore new content added regularly to a blog. It is therefore a given when starting a blog that adding to it regularly…
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Style Guide – How to write an Outstanding Headline
Headlines are designed to grab the reader and entice them to read further. Some are clever, some are funny while others are perfect. How do you write the perfect headline?
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How to Define the Words You Use
Each word that you use as a writer has a function. They all have a part to play in communicating your message through your writing. Here are some of the names of words that writers use every day and their function in a sentence.