It sounds like a lot of work. Collecting information, articles, even adverts together, formatting them together in an attractive format then, possibly the worst bit of all, printing and distributing them. Is there really any need for your business to have a newsletter?
I would suggest that it can be worth the effort for your business to have a newsletter and here’s why:
– It keeps your business in the forefront of your customers’ minds
– It can enable you to offer other companies you work with extra exposure
– It enables you to make special offers to your customers to encourage them to spend more money with you
– You can tempt your customers with new products.
– You can send an email newsletter rather than a paper one, avoiding the recycle bin and saving the planet!
– You collect details of your customers and know who they are.
There are lots of great reasons why a newsletter should be at the forefront of your mind. So how do you do it?
What Makes a Great Newsletter?
The elements of a great newsletter is great headlines, interesting and succinct articles and graphics. You can include adverts for new products, news and information that is likely to be of interest to your customers and of course information on how to contact you should any of the offers be of interest to your customers.
There are some great publishing packages out there and if you are going to do it yourself, it might be worth investing in software that will help you set it out professionally. Being able to move graphics around easily and play around with the format can help the ease of putting the newsletter together.
Your newsletter can be as short as a page. If you are planning on printing a newsletter, bear in mind that for a folded format, you will need a minimum of four pages if there is not to be a large piece of blank space on it.
Fonts and Graphics
Make the font easily readable such as Arial. Times New Roman has also been traditionally used. At least 11 point will be easily read by most.
If you are printing, graphics quality is everything. Pictures do not come out so well on coloured paper and need to be as high a quality as possible. They also look good with a border to separate them from the text on the page.
Check Your Newsletter Well
Proof read everything thoroughly and preferably get a second pair of eyes to look over them to pick up mistakes you have missed. If your spelling and grammar is not as good as it could be, then use your publishing software hints to help you out and spell check the whole. Bear in mind that this will not pick up words spelled right but in the wrong place.
Make a commitment to getting out the newsletter weekly, fortnightly or monthly and stick to it. Make a commitment, block out some time to deal with it as appropriately. Get used to squirreling bits of information away for the newsletter and collect graphics.
Finally, if you really think it’s a great idea, but just don’t have the time, then hire a writer. Give them the information and ask them to format and produce it as a pdf or a printed book. Rates will depend on how much work will be involved in producing the newsletter.
If you wish to discuss starting a newsletter with me, then please check out my contact page.
Photo Link: Newspaper Icon